How To Market Your Blog Or Website In 2014?

Being top commenter on Bloggerspassion last month, I’ve been rewarded with this excellent post by Anil Agarwal. Here come his helpful post to market your blog/website effectively. 

Hi everyone, this is Anil Agarwal on MMF again!

We all know the importance of promotion. If you don’t promote the right way, no matter how great your content is, it won’t go viral.

Then how to market your blog or websites? There’s a simple rule: always start by helping others.

You can’t do it alone if you want to reach a massive audience. You need to leverage other’s audience to generate more leads and sales.

6 Effective marketing tips to your blog/website

In this post, I’m going to share you few proven ways to market your blog/website in 2014.

                                                                            Image Credit: Freedigitalphotos.net

Learn SEO

The biggest marketing strategy for any online business is search engines. Without the help of search engines, you can’t make any online business profitable. So learn to optimize your blog posts and web pages without hurting your readership.

Without optimizing your posts, even if you write daily you won’t see much organic traffic. If you are doing SEO right, you can bring a massive amount of traffic even if you post less on your blogs. Start focusing to optimize your blog posts and your web pages, make sure to include your main keywords in the title, sub heads, and links.

Here I’ll discuss the key factors of SEO to make your blog a success.

On page SEO:

On page SEO means the optimization that you do on your blog posts or pages. It’s really important to focus on your primary keywords when doing on page SEO.

Before diving into the details, I would suggest you select 3 to 5 major keywords related to your websites. These are the common keywords you are going to use on all of your future blog posts or pages. This way you will be able to generate massive traffic from Google for the specific blog posts.

For example, if you have a bike blog, instead of writing every topic under the sun, choose specific keywords like “bike riding tips” “bike maintenance tips for beginners” “Chicago bike drivers” etc.

Off page SEO:

The optimization that you do outside of your website is often called Off page SEO.

This includes:

* Link building
* Guest blogging
* Video Marketing
* Podcasting, etc.

The more visibility and links you have outside of your site, the better you’ll be improving your online income. If there’s ONLY one way to boost your SEO of your sites, it is getting links from the top blogs.

You can use guest posting strategy to get it done. Read top blogs in your niche and find out what their readers are craving for, then write guest posts according to their needs. You will see a dramatic change in your SERP rankings once the top blogs link to your sites.

Boost your Twitter followers

Twitter is not only widely used as a marketing network, but it also helps you get targeted customers to grow your business income and sales online. Build a strong presence on Twitter, connect with other bloggers in your network and spend time in promoting their stuff.

Generally, Facebook, Twitter and Google+ are huge traffic drivers. If you are not using social media sites, you are losing a lot of traffic. Connect with the influencers, share their best stuff and get in touch with other bloggers in your niche to get more out of social media especially from Twitter.

Here are few surefire ways to market your blog on Twitter.

1. Follow all the top bloggers on Twitter
2. Also, start following their fans (as a rule of thumb, at least 30 out of 100 people will follow you back)
3. Only tweet the best stuff that you come across
4. Don’t be self-promotional
5. Engage with your fans and followers (ask questions, tweet their posts, retweet, etc.)

Create comprehensive blog posts

Detailed blog posts rank well and given high priority by Google. Surely it doesn’t mean to write fluff in your posts just to make it lengthy. You need to focus on quality as well; you don’t have to write 2,000+ words always, though.

But focus on creating detailed posts if you want to rank for highly popular keywords in your niche. You can not only use LSI keywords, but you can better optimize your posts without actually keyword stuffing.

Start creating Infographics

The blogging world is getting creative. Infographics are playing a vital role in building traffic and backlinks. If you create an impressive infographic relating to your niche and promote it like hell, you will reap the best rewards in no time.

Here’s a great post on using different tools to create infographics for your blogs and websites.

Build connections with influencers

Connections are everything in marketing your blog in 2014. Without the help of others, you really can’t succeed to make money online.

People don’t buy from you if they don’t know you. Trust and social proof is the key to making more sales and increase your online revenue. If someone’s referring you, then you will automatically get instant confidence that leads to more subscribers and sales.

This is why start connecting with your peers and influencers in your niche. Whenever you read a post, try to connect with other bloggers friendly by sending personalized messages or emails. Sooner or later they will start noticing you, also attend their webinars and seminars if they are conducting around your place.

Make use of videos and pod-casting

I can’t emphasize more on creating videos and podcasts to market your blog. There are thousands of bloggers who used this strategy to get more online reach.

Videos:

Video marketing is getting bigger day by day. YouTube is the second largest search engine after Google. If you regularly create videos and rank well in search engines for your focused keywords, you will see a ton of traffic flowing through your blogs from search engines.

Podcasting:

Podcasting is the best marketing tool to reach more audience. Podcasting is nothing but creating audio/mp3 files and posting them onto iTunes. Most people don’t go where their audiences are; you have to go where they are to maximize your online reach. Podcasting is one such way, and there are many free tools out there where you can turn your blog posts into audios.

So what are your favorite ways to market your blog or website apart from the above methods? You may share your thoughts in the comments.