If you’re an internet marketer or a blogger, this post would help to do a successful content curation technique.
Performing content marketing is essential for every marketer, and it is the biggest challenge too. Yeah, they need to give sufficient content for their staffs and audience to attract them.
Moreover, people show the keen interest in learning the new stuff on their fascinated subjects to get succeed in their way.
So, if you are a digital marketer/blogger, you need to find and deliver the most relevant content for your audience. Do you agree with me?
So, what would’ve happened when you are not viable to provide appropriate content for your spectators? How to comprise them or how do you keep their attention? You’ve to do some compensation, am I factual?
Here is a solution for you through social networking! Yeah, it is nothing but the content curation!!!
Now, I’m going to start from the content curation definition as you might expect me to start from its basics. So it would help you to do successful content curation to reap its benefits.
What is Content Curation?
Content curation is the process of filtering out the best content for your readers and adding your perceptive comment to them. In other words, it is a method of finding, consolidating and explaining the beneficial content for your niche readers. Are you getting me?
You need to be consistent in supplying content to stay on top in your field, and so you could make use of content curation technique. I hope that you’re clear about the concept of content curation! Also, you might think “What are its benefits and how to do it?”.
Hmm.. If you think so, I would say that you’re a dazzling marketer/blogger, and I am sure that you’ll get succeed in your profession soon.
Let’s check the benefits of content curation now!
What are the Benefits of Content Curation?
Content curation is not just to pick the best materials to share with the community; it needs to be worked in such a way to arrange the collected information in a meaningful way to show them for your audience. It has lot of benefits like
1. It helps to build a community by gaining followers and meeting like-minded people.
2. While looking for the contents to curate, you might expose to great ideas.
3. It would improve the search rankings by generating social signals.
4. You don’t need to worry about content creation daily; you could manage with curated content, and so your mental energy is saved.
5. Your online reputation and brand name would get enhanced by delivering more content for your audience.
6. It allows sharing your thoughts and ideas with your followers.
How to do Successful Content Curation?
Following some simple practices would let you do successful content curation. They are
1. Find your audience
Whether you’re an online business or a blogger, you need to find your audience to thrive in your career. Then you should target them to deliver the content what they are looking for. Hope my guest post “How to find target audience” would help you to know your audience.
2. Search the right topic
Searching the exact topic for your audience is the vital part of content curation, and you could make the multiple platforms like Pinterest, YouTube, Tumblr and other social networks. Also, you can try the following content curation tools to find and organize the content around the web
3. Add point of views/experiences
After picking the precise contents for your readers, adding your distinct points to them could be a huge benefit to the content marketing strategy. It would improve your prominence among the readers.
4. Engage your audience
After curating the expressive content for your audience, do share and make them involve with your intelligence. If they get well engaged with your curated content, they will eventually support you and recommend you to others.
5. Curate consistently and give credits
Sharing the curated content on the regular basis to your targeted audience would increase your visibility. Also, you should let your visitors know who is the owner of the content which you’ve curated. So do not forget to give credits to the person who created the content.
How to Create Active Curated Content?
As I told early, you should curate the content in a significant way to establish credibility and to get a good relationship with other authors. You might ask, how to be an active content curator or that content should be curated? Here are some upright ideas for you.
1. Curate list posts as people love to read the information entered in the list.
2. Curating Informative Infographics with data-driven content would be a good idea.
3. User-generated content like product reviews, online publications, facts from Q & A websites and local business reviews are good for content curation.
4. Humorous images and videos could be an individual option for content curation.
5. Exposing social updates through content curation would help you to grow as a virtuous marketer.
I hope that you’ve cleared what to curate and how to curate content! Now check some useful content curation tools.
Best Content Curation Tools
Countless curation tools allow you to compile the group contents such as blog posts, articles, social updates, etc. efficiently. Here are some curation marketing tools free for your career.
It is the best curation platform that allows you to collect the contents of the web, and you could share them on the custom-themed platform. Its basic version is free to use.
It is a powerful tool that delivers relevant content to your audience. It is a relationship building tool that would boost your social connections.
This crowd-sourced curation tool is easy to use, and you could make fun with the list making the process by doing it continually to engage the readers.
4. Curation Soft
This is the best desktop based curation software that is fast and easy to use. It helps the social marketers and bloggers to find, review and curate content from various social networks.
It is the best tool to perform successful content curation and it let you create stories from the most famous voices. Here you could choose the best contents in the form of images, videos, quotes, etc. from top social networks to publish as attractive stories that can be fixed anywhere.
Information is the valuable commodity, and so most of the website professional and the internet marketers have started to curate content for their audience.
Nowadays, it is the hottest topic among the marketers as it is suitable for the modern web business. So, if you have a plan to develop successful content curation for your business, put efforts to pick the finest information and add value to them.
Few days back, I published a post “Most Viewed YouTube Videos 2013” for my readers. By chance, I saw this post curated by someone in Scoop.it, and I receive traffic from it. It turned my attention to research about content curation, and I have started doing it to get its benefits.
What is your opinion about content curation? Are you doing content curation successfully? If so, share your experience through comments so that others will give benefit out of it.