Dear lovely readers,
Today after a week hiatus I am back with an “Experts tips” category post with the answers from a great internet marketer “David Leonhardt” from SEO-writer.com. I am really pleased with your response which makes me to bring some tips from the various experts. My last discussion with Valentine Belonwu was so interesting and I staggered with his remarkable replies. Yesterday, I had a good discussion with David leonhardt through email.
Let me speak few lines about him and his blog with which you could find some useful information with it.
About David Leonhardt
David Leonhardt is the owner of “The happy guy marketing” offering online marketing services, multilingual SEO and variety of ghost writing services through Seo-writer.com. He is also the chief marketing strategist lives in Canada. He used to spend most of his time in developing strategies to capture the imagination of media and public. He is also expert in writing the news releases, reports, articles and newsletters. Strategic thinking is the secret of his success and now he is applying it to the website marketing and search engine optimization.
He had previous experience in working as a Director, Public relations, CAA Ontario and Manager, Public affairs, Canadian Automobile Association. He strongly believes that the online content is more important for building reputation, to get social presence and even for SEO. He manages a team of top writers for the required people to set up book or website in English, French or Spanish language. So he is working with a team and helps professionals and entrepreneurs promote themselves better through “The happy guy marketing”.
Let’s check the exact answers of David Leonhardt for my constructive questions.
Experts tips – Helpful discussion with David Leonhardt
1. How to do the keyword research? Also tell how to use the keywords in the blog posts?
I am not a big data person. I don’t trust the data, other than to give a rough order of magnitude, especially for the long-tail keywords that in most cases are the ones that really count. And when I do keyword research in French or Spanish, even some fairly significant terms just don’t have enough data.
My first step is to try to think like a customer. So I ask myself some questions:
1. Who would want this product, service or information? In what situation would they be in?
2. What questions would they be asking that might make this product, service or information useful to them?
3. What words would they use to search? This last question is even more important with some of Google’s Hummingbird refinements.
I then plug these terms into Google Keyword Planner (in the Adwords section of your Google account – yes, you need to be signed up for Adwords) to see if there are any words or phrases that I might have overlooked.
If I want to torture myself chasing long-tail keywords that I already know don’t have enough data, I will create a huge list of possible long-tails and plug them into the “Get search volume for a list of keywords or group them into ad groups” option. I use both the two column and the three column options. In the first column I put the action words like “find” “get” “I need” etc. In the second column, I put my main keyword, such as “blogging” or “carpentry”. In the third column, I put qualifiers, such as “tips” or “tools”. You can see how many possible long term keywords one can generate just for carpentry this way…
I need carpentry
Find carpentry tips
I need carpentry tips
Find carpentry tools
I need carpentry tools
Now imagine you have 15 or 20 items in each of the three column.
The one thing I suggest you do NOT do is pull keywords from your competitors’ meta tags. You will just amplify any errors they might have made. I DO recommend that you check the words they use, in the keywords meta tag or on their pages, to give you ideas. I also do NOT recommend that you put more than one or two very generic keywords into your own meta keyword tag; why give your competition easy intelligence into all your hard work?
There is no formula for where to put keywords. Make sure they are prominent (so in titles and subtitles) and that they read naturally. Make sure to use synonyms (“woodworking”) and variations (“needing a carpenter”), because text that has the exact same term five or six times, and no variations or synonyms looks like pure spam.
2. When Google would penalize a website/blog? Tell some practicable ways to stay safe from Google animals?
I have two answers. First, just do things as naturally as possible. Create really, really good content that people will want to share. That is one of the reasons why I include a carefully thought our image in ever post I write. Then get your material in from of as many people as possible through Twitter, FaceBook, etc. Note that it does not matter how many tweets and shares you have. Yes, more is better, but buying a thousand “likes” or “tweets” for a post from fake accounts won’t help you. It might even backfire. There is no substitute for networking in private groups, through curation services like Triberr and Scoop.it, in places like ViralContentBuzz, JustRetweet and SocialBuzzClub, and in niche communities like BizSugar, DoSplash, Fwisp and Zoomit.ca.
My second answer is that nobody really knows what it takes to be safe. Once upon a time, it was smart to blast your article to 500 article directories. The more people saw it, the more likely they were to visit your website and by. It was not about SEO or PageRank. It was good old fashioned marketing. But if you did that six or seven years ago, your website is now probably sitting in Penguin Hell. At the bottom of the pile. Underneath the ice. So the best advice on this point is to get as many of your links as possible the natural way and stay away from anything too contrived. And pray.
Here is a pretty good summary in InfoGraphic format: How Google read your Backlinks?
3. How do you generate traffic to your website and which is your most preferred traffic generation method.
For information, Twitter and Google Plus seem to work best for me. For sales, nothing even comes close to Google search. Every now and then, Yahoo search seems to be my friend 🙂
4. According to you, which social media tool is powerful in advancing a blog/website and why?
Twitter. You can tease people in 140 characters, but to read anything worthwhile, they have to visit your blog. On Facebook and Google Plus and MySpace and LinkedIn, people can just chat there without ever reading the article you wrote in the first place.
5. Specify some fast and natural link building methods. Also tell, is it essential for a blog to get links from Forums and article directories?
I see no reason why forums and article directories shouldn’t be part of an outreach program. Make sure the article directories are high quality – they look like they are being well-kept and they require manual approval of your articles. On the forums, make sure you are actually being active. Links from your account are pretty worthless if your account is worthless. Better to be active every week on five or six forums and occasionally drop a link that to have an account at 100 forums where you are not active and drop one useless link.
6. Show some resources for the bloggers/webmasters to expand their skills or name some of your favorite blogs/websites from where you’re gaining your knowledge.
I don’t go to just one or two websites; I curate tips from my Tweet stream. But the one person who I have been reading a lot of recently is Neil Patel at quicksprout.com where I am trying increase my understanding of how to convert visitors. I plan to set up a new site, and conversion will be a big deal.
As you are the chief SEO and writer of SEO-writer.com, here is a special question to you
What is the future of SEO?
I have always said that SEO is a matter of public relations. Yes, there is a technical side of it when it comes to setting up the website properly, but for the most part that is good web development. Public relations is about creating intriguing content and finding ways to reach your audience with it and, if possible, involve them in it. And that is really what modern SEO is becoming. It has been that way since 2013 (Google’s Florida update), and it has been growing more and more like that each time Google upgrades its algorithm. SEO is all about getting inside your ideal customer’s head, figuring out what questions they are asking…then answering them.
Thank you so much David 🙂
I am very much grateful to David, who spent his valuable time to answer my questions. I hope his answers would engage my pretty readers well.
To get fast track success to your online business, you can contact David Leaonhardt via Seo-writer.com for various freelancing service and to promote websites.
Hope you find the discussion with David Leonhardt helpful, I inspire you to leave your thoughts through comments and stay tuned for next “experts tips” post with another expert 🙂