Evergreen Blog Posts Vs Trending Blog Posts

If you are a novice blogger, then you might have always wondered what is “Evergreen blog posts” and “Trending blog posts”. Let us understand in detail what the role of these two types of content is.

When writing a blog post, you can choose to write about trending topics or evergreen topics. Trending topics are the timely content that is well-liked currently. And evergreen topics are those which are popular now and will continue to be relevant even after many months or years.

Your content marketing strategy might employ both types of content. If you are a content writer or blogger, it is important for you to understand the fundamental difference between these two types of content.

So, let’s discuss Evergreen blog posts Vs Trending blog posts through this piece of content!

Difference Between Evergreen Content & Trending Content

Evergreen content will bring steady traffic to your blog or website. It will be relevant for a long time after it is originally published.

On the other hand, Timely content or trending topics will drive massive traffic to your blog only for a short period.


Once the content gets out of date, your blog traffic might get reduced like crazy.

Both types of content have benefits. But there are many cons if you consistently focus on only one type of content.

Evergreen  Blog Posts

Evergreen plants have their leaves throughout the year. They are always green.

Likewise, in blogging, evergreen posts are those whose demand will always be there, always. Readers will never find these posts outdated or uninteresting.

Consider this post topic, “How to start a Blog?” – This is an example of an evergreen post because the newbie will always want to know on how to build and start their blogs.

Evergreen content will always be relevant for your loyal readers, and it has an extended shelf life (it does not have any expiry date). Many bloggers fail to think of long-term traffic and publish short articles on trending topics.

Evergreen content has the potential to bring consistent organic traffic to your blog via search engines.

It is critical for one to keep updating evergreen posts (also known as pillar posts).

For Example:

If you are writing about “5 best SEO practices” you might have to update your post later in the future as search engine algorithms keep changing with time.

Here are some tips to make sure your readers discover your evergreen posts –

1. Optimize your posts for search engines.

2. Remove the dates from the pillar articles. It will ensure that your readers don’t skip reading the article if they found it was written years ago.

3. List/Link the evergreen posts in the sidebar of your blog.

4. Periodically send old posts to your e-mail subscribers.

5. Promote the content on social media channels and Q & A websites.

6. Link to your evergreen posts internally.

7. Make changes to the posts to keep them updated and relevant.

8. Repurpose evergreen content and publish them through other channels like Slideshare, YouTube, etc.

Identify evergreen posts from your blog and execute the above eight strategies to keep them attractive.

Pillar blog posts must at least be of 800+ words. It may consume a lot of time to make such an informative and well-researched post, but the returns will be fruitful.

Such epic and all-time popular content help your blog earn natural backlinks over time.

Trending Blog Posts

Writing too many pillar posts can keep your blog away from massive traffic. If you want to see spikes in your traffic, consider writing posts on trending topics.

Your content marketing strategy must have a plan for trending topics and breaking news too.

If you are writing on trending topics and sharing your posts on social media, you are opening doors to massive traffic.

Because sharing updates on social media about trending topics or hashtags gives your blog additional traffic without any paid advertising.

Timely content can bring lots of traffic to your blog from search engines too.

Remember when Google decided to rank mobile-friendly sites higher on the search engines from April 21, 2015? All the posts that talked about Mobilegeddon gained so much attention in the blogosphere.

To get benefits from such posts, you will need to write and publish the content quickly. There is no point writing content once the trends get outdated.

The best way to get the attention of your readers quickly is by writing timely content. If you have your blog monetized, then writing on trending topics can help you earn big money.

If you want yourself to be seen as an authority in your niche, it is important for you to know what the recent trends of your industry are.

You might be wondering… How to find out what is trending?

You can use Twitter, Facebook, Google+, Google Trends, Google News, Reddit, Yahoo, and Buzzfeed, etc. for finding what most people are talking about.

You may also write the honest reviews of the trending products or services that you use and mention their deals and special discounts to get tons of traffic. 

Yes, have a look at the nice Funnel scripts Review by Marius and he has specified the Free Webinar, Free Training and Special Bonus offer are available for the product to grab a huge eye-balls and make them to take action.  

One of the most important things to remember while wringing on a trending topic is, include relevant keywords. Or else your posts won’t gain much traffic from the search engines.

If you choose to publish consistently timely articles to your blog or website, it can bring you steady traffic.

Finding Perfect Balance Between Evergreen Blog Posts & Trending Blog Posts

Your content marketing strategy should have a mixture of both trendy and timeless content. It would guarantee than you are welcoming short-term as well as long-term traffic.

One must also find out what their readers actually expect from them. You can easily find out what works best for your blog by analyzing the social shares and comments at your blog posts.

If your trending posts receive more engagement than evergreen posts, then you must focus more on timely content and vice versa.

You also must realize your industry needs. If you are running a news or gossip magazine, then you cannot ignore writing on the trending news. Similarly, if you have a blog in the blogging niche, you must post evergreen articles more often.

A perfect balance of both the content types can be considered as a smart strategy.

Now, let me know which content type works best for you? Do you write more about trending blog posts or evergreen blog posts? Let me know in the comments below.

48 thoughts on “Evergreen Blog Posts Vs Trending Blog Posts”

    1. Nirmala Santhakumar

      Hi Renard,

      Welcome to my blog and great to see your arrival, thanks!

      Nice to know your preferred type of content to publish, keep coming to share your valuable views.

  1. According to me, both are important….I too was thinking to write on the same topic….Evergreen posts bring traffic for long term, while trending posts may provide more traffic for a shorter term…Combination of both of them is the perfect thing a blogger can do. Nirmala this post of yours may definitely help the new bloggers who’re confused that which type of posts they should write more regularly.

    1. Nirmala Santhakumar


      Thanks for your visit and kind appreciation, means a lot.

      I agree with your viewpoints and yes, publishing both types of content in a consistent way would improve our authority among the readers.

      Have a good day ahead.

  2. Hello Nirmala,

    I am in all agreement with you for the ever-green and the trending types of content. I actually tried covering trending topics back in 2010 with a free WordPress blog and my main news source was Google Trends.. And voila! The traffic were like hitting from here and there then after 2-3 days, no-to-few hits on the same content which was having hundreds of hits from search engines.

    What I liked the most from this post to have a mixture of both content types. If you do it and keep doing it, you’re on the right track.

    Great read! I am happy to share!

    ~ Adeel

    1. Nirmala Santhakumar

      Hey Adeel Sami,

      I feel good that this post nudged you to drop your comment here, thanks.

      Good to know your experience with trending topics and yes, it would bring the traffic for the short term. But as I said, if we write the latest topics, we have to include the profitable relevant keywords to drive traffic from search engines.

      Thanks again for sharing the post on your network, have a great weekend ahead.

  3. Hi Nirmala,
    This is a very crucial topic that every blogger should really know into some details. If we know the differences and strategize with wisdom, mixing perfectly, there is always going to be great spikes and steady flow of traffic.

    Sometimes, a company many announce a limited time offer. We may take that as an advantage and blog about it. While it brings traffic, we make money. I made a couple of sales on Udemy when they announced their summer coupon. It got me traffic and sales 😉

    Thanks for the great content dear friend. Hope you are ready for a wonderful weekend ahead

    1. Nirmala Santhakumar

      Hello Enstine sir!

      What a surprise!!! You came here after long days, it made my day!

      It is really nice to know that you’ve made sales with Udemy through their summer coupon offer, congratz.

      Well-said! If we contribute both kind of posts for our readers, we would easily gain some exposure.

      Thanks again for your visit and wonderful comment 🙂

      We didn’t plan for the weekend, but will go somewhere to chill 🙂

      Have a happy weekend you too, keep visiting!

  4. Hello Nirmala Mam,
    I’m prefer evergreen blog posts for long term steady traffic like Mohit bro said but it’s necessary to flow with wind as well. Like you said about the balance, it’s all about giving readers what they want. It’s an overall nice content but I wanna read something special here.. Am I asked anything wrong mam?

    1. Nirmala Santhakumar

      If you feel something is missing, then it would be of my mistake, Pallab. I agree with you that we should craft the posts for the core needs of our visitors. But trendy topics would make the more blog lively and thus I desire to cover that kind of topics too.

      Thanks for your visit, have a great day ahead.

  5. Hi Nirmala,

    Informative post, indeed! 🙂

    I don’t know that such content was named as evergreen content. Honestly, I did not even pay much attention to the content of what I had written. I just write what I think is useful and it can add value to my knowledge. 😀

    By the way, I had indeed seen such content from other bloggers. I know because even though it is an old content, but when I read it, I was still able to get a lesson from it.

    Thanks for sharing, Nirmala.
    I will share it in my social accounts, including in my new Facebook page..hehe 🙂

    Have a great weekend!


    1. Nirmala Santhakumar

      Hi Nanda,

      Nice to see your here, thanks for reading the post.

      Yes, if we drive a huge traffic from our old blog posts, then we can call them as “Evergreen posts”.

      I mostly focus on creating such kind of posts, but trendy topics would make my more lively, thus I prefer to write latest stuff as well.

      Thank you very much for sharing my post on your network, that would be a great help for me. Enjoy your Sunday!

  6. Thanks Nirmala Santhakumar for yet another awesome post, Your blogs are very helpful for a newbie blogger. I am still in the process of learning. It is really good that I subscribed on your website.

    Thank you so much.

    1. Nirmala Santhakumar

      Hey Solanki,

      You’re most welcome, glad I could help to shape your blogging career.

      Keep learning, stay tuned to read more interesting articles.

      Have a good day!

  7. Great Article!!!

    I will go with Evergreen posts, You will get lifetime traffic if you post an evergreen article.

    In Trending article, you have to share it on multiple social networks instantly because if the trend has gone, value of the article will also go

    1. Nirmala Santhakumar

      Welcome back Rajesh!

      I agree with your valuable opinion! Yes, we need to promote trending topics virally to drive traffic to our blog. Thanks for getting time to read my post, have a good day ahead.

    1. Nirmala Santhakumar

      I agree with your view on trending posts Rajkumar, but it would help to instant traffic through promotion. Thanks for adding your views here, have a good day ahead.

  8. Hi Nirmala,
    I do agree with your points must needed one to make our post evergreen.We should keep updated our old post and make them listed under recent post list or you can make them as featured post in your blog homepage.These might work well for our post to make them more visible.

    1. Nirmala Santhakumar

      Hi Shameem,

      Nice to see you on my blog regularly and thanks for your valuable viewpoints. I agree with you that we should make our old posts evergreen by adding some fresh & helpful data. Yeah, those should be featured on the homepage to get a good exposure.

      I hope you’re doing well, will catch you through the phone. Have a good day ahead.

  9. Hi Nirmala,
    The balance of an evergreen post and trending post bring magic for the blog. However; in long run, evergreen posts win the race with a great margin. Generally, evergreen post are helpful for the readers so they come back to it while other is depends on market, in this case you have to go through the flow.
    Thanks for the comparison.

    1. Nirmala Santhakumar

      I totally agree with your opinion on this comparison post, Kumar Chandhan. Yes, evergreen posts will help us in the long run but I would like to craft trending posts to increase my level of authority.

      Thanks for getting time to leave your feedback here, keep coming!

  10. This is really a nice topic nirmala. I think recently people started sharing more on trending topic as number of news related blogs are on high. Writing a quality evergreen article need huge time and research, but in case of a trending topic its the opposite.

    1. Nirmala Santhakumar

      Yes Santanu, you’re right! News blogs publish more trendy topics to drive huge traffic. Of course! We need to spend a lot of time in creating the evergreen posts to get visitors at all time.

      Thanks for spending your valuable time in leaving your comment here, stay tuned!

  11. To keep things simple, you have to focus on Trending content to gain instant traffic. If you plan for long term blogs, Ever green content is the best!

    1. Nirmala Santhakumar

      Welcome to my blog Logesh! I’ve just visited your site and came to know that you’re a student from Coimbatore. I’m wondering with your immense knowledge in SEO & webdesign and good to know that you’re a tech freak.

      Thanks for sharing your wonderful views and i agree with them. May I know how did you land here?

  12. Hey Nirmala,
    Loved your article and I feel that both, evergreen as well as trending posts are necessary for a blog’s survival.
    If you are writing articles about weight loss and fitness related topics, then writing evergreen posts should be your top priority. But if you blog about technology, then trending topics are the way to go.
    What do you say?

    1. Nirmala Santhakumar

      Yes Arbaz, I agree with your viewpoint. Trendy posts work for sure in tech niche. And yes, it would be good to focus on creating the evergreen topics for the weight loss blog. But the mix of both will give a good treat for the readers and nudge them come back regularly.

      Thanks for getting time to read my post, keep coming!

  13. Hey Nirmala,
    I do agree with your points must needed one to make our post evergreen.I think recently people started sharing more on trending topic as number of news related blogs are on high. 😉 :)Like you said about the balance, 😉 it’s all about giving readers what they want.What I liked the most from this post to have a mixture of both content types. If you do it and keep doing it, you’re on the right track.Thanks for the comparison… 🙂 🙂

  14. Hi Nirmala,

    Very informative post about keeping a balance between long term and short term traffic goals.

    To add to it, I also feel that it also depends on the niche and topic of the blogs. Most technology blogs will have a lot of trending posts. On the other hand, blogs about blogging/social media and other related topics will have more of long lasting posts.

  15. Hi Nirmala,

    We have to mix trending and evergreen topics in our blog to get consistent traffic and spikes in analytics, as per the recommendations by Mr. Pat Flynn we need to write trending posts as well on our blog to bring traffic spikes.

    Once we mix these topics our traffic will consolidate in future, thanks for clearly describing differences between these two, see you soon.

  16. Hi Nirmala Mam,

    Very interesting post! It is not an important topic only for newbie but also for pro bloggers. Some get confuse with this point when they choose another niche. We all need to cover both type post, since both play a vital role to drive traffic. It depend on us how we select trending topics. If something new happen, we need to action at time if we really want to grab some good traffic.

    I have personally written about new sites which are launching for specific purpose. But I have noticed I am getting traffic from those post still now since they have been very popular. So some times trendy stuff can be drive traffic life time.

    Thanks to sharing such cool stuff with all of us 🙂


  17. Hi Nirmala,

    The alternative posting of Evergreen and Trending articles will helps a lot for readers as well as the author of blog i think. Because i am following this rule. For five trending articles, i post two evergreen in my blog. Like you said, evergreen blog post always makes huge traffic constantly. For Example, till date i am getting more traffic from the articles of “Most reliable sites to earn money online”, “list of useful websites for tamil peoples” and list goes on. I posted this article in the year 2013, but till now i getting good traffic and more ad clicks.

    Anyway you have come with the interesting topic and delivered your thought well. Thanks for sharing and keep on posting such a trending and evergreen post.

  18. CAPTION is amazing “Evergreen Blog Posts Vs Trending Blog Posts”. I think trending posts will last for a timeframe but it won’t survive after that. Evergreen posts will last for along time but it won’t get much traffic as trending gets.

  19. Hi Ma’am,
    I must say that this is a very useful blog post from you so far in my eyes. Both Evergreen and trending post has its own benefits. As Evergreen posts are very much we are familiar with whereas trending posts are new and they bring us on research in order to write on them.

  20. Hi Nirmala,

    First of all I want to say, evergreen content and trending posts are totally different from one others. For evergreen content, you will get readers for lifetime. But for trending posts that will not happened.

    You will get traffic for less time. You don’t have any control over it. You can’t handle this situation according to your own way.


  21. Hi,
    Great stuff buddy.
    Great post, I have read this post here I got very useful information. This is a very useful article for online review readers. Keep it up such a nice posting like this. I started a Blog and Hopefully, it will be successful like you.
    Thanks for the share.

  22. I majorly prefer writing evergreen posts because if I write posts on trending topics, it still doesn’t get traffic because high authority sites keep search engine’s top positions occupied. Whereas in evergreen posts, it takes time to get ranked but once it’s ranked it always provides a good amount of traffic. But yes, if someone has a high authority blog, trending posts will always be a very good option for him/her.

  23. My opinion is that Evergreen and Trending tends to be the same at one point or the other.
    Although, awesome article. I’m going to follow this up in my next strategy.
    Thanks for sharing.

  24. Hello, very well written article.

    The one thing I really like about evergreen content is, they do not get down in terms of traffic. They receive comparatively low but consistent traffic from sources.

    And about trending, I love, when we receive spikes of traffic and some days traffic is to the sky. But it is not long term.

    Thanks for the sharing.
    Regards, Kabir

  25. Hi!!
    Love your post. It’s really amazing & helpful too. I like the way you explained everything. initially I was confused what to choose in between evergreen topic & trending topic but after reading this amazing content my vision got cleared on this, you have solved my problem. Keep sharing 🙂
    Thank You for sharing & Regards

  26. The evergreen post is nothing but all should know about the information. Trending posts is nothing but the abrupt traffic comes from one single topic. Thanks for this kindful information.

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