How To Share Content On Social Media?

Are you an online publisher? Do you have a good content sharing strategy? If yes, give yourself a pat on your back!

If no, there is no point in creating compelling content.

I know that you have to come with unique ideas, draft the concepts to create content, add visuals, edit to perfection before publishing, and do promotion.

When comes to promotion, you cannot ignore social media to churn out the created content as it a proven place to get a massive audience.

You might be unaware of some helpful ways on how to effectively share content on social media sites. So I came here to reveal a few of my strategies that would help your materials to get maximum exposure on social networks.

But before checking the best tactics on how to share content on social media, let me tell some essential things to have in mind.

  • You should share the content according to the interest and passion of your social followers.
  • It would be good to distribute your materials in a consistent manner so that you’ll become a useful resource to your supporters.
  • You should not tag people who aren’t associated with your content. Because unnecessary tags would result in losing your social media friends.
  • It would be good to spread other’s content too.
  • Consider sharing your updates on social bookmarking sites like BizSugar, Blokube & Kingged as well. 

6 Excellent Tactics To Spread Content On Social Networks

Sharing your updates on social networks is an art. We have to build social media communities to drive traffic to our web pages. Here are the best 6 tactics to share content on social media to broaden its reach.


1. Find The Best Time To Share

If you wish to receive more shares from your social followers and increase web traffic, then you should start sharing your content when they are present. Every social network has a different kind of users, and their activities may vary from time to time. To gain maximum exposure, you should find out the best time to share your updates.

You may use the following tools to uncover the optimal times in social media to post your updates.

Tweriod for Twitter

Facebook Insights for FaceBook

Timing+  for Google Plus

TailWind for Pinterest

Buffer and HootSuite for all social networks.

2. Create A Sharing Schedule

Once you have found out the best time to share content on social media, you need to set up an easy-to-share schedule to follow. A good social sharing calendar would let you do a well-organized content marketing and help you to keep your time on social media sites to a minimum.

Just follow a neat social sharing strategy like below

  • Post to Facebook, Google Plus and LinkedIn (you may share on relevant groups) 2 times a day.
  • Tweet five times a day.
  • Post to Pinterest and Instagram once in a day.

3. Optimize Your Content

After you prepared your social calendar to share your details, it would be good to understand how to customize your social content for each network.

To get lots of engagement, you should know how to optimize your social media posts. Each social media platform is unique and has an ideal post format that attracts huge eyeballs.

So, if you share the message of the same style on all social networks, then I would say that you’re limiting your ability in growing your audience.

Consider the dynamics of every network to increase the chance of social engagement. It would be good to use the high-quality images and relevant hashtags to your every social media post.

From various sources, Buffer Social consolidated the optimal length of social media updates and let me sum up the significant data from there!

Tweet – 71 to 100 characters

Facebook Post – 40 characters

LinkedIn – 25 words

YouTube – 3 minutes

Pinterest Image – 735px by 1102px

Hashtag – 6 Characters

4. Share New Content Multiple Times

You might puzzle with a question “Is it ok to share my fresh content more than once in social media”?

Yes, you can share your recent content multiple times on social media to generate strong reactions. But you should distribute it in a pleasing way.

To share your new content, it would be good to practice a simple social media share strategy like below!share-new-content-social-media Then, whenever you get time, update your content and share it again on social networks. 

5. Automatic Share

Time is a valuable asset to our life. We can save our time by scheduling social media posts on automation tools like Buffer and Hootsuite.

But I’ve recently started to use a remarkable tool, Social Pilot. I just want to summarize its features in a concise manner.

SocialPilot is an easy-to-use that allows sharing our content on multiple social media sites in a few clicks. To schedule in advance, you have to link your social accounts (At this moment, you can link unlimited Twitter accounts, Facebook and LinkedIn accounts, pages & groups), and RSS feed URL of your web page with this social media application.


This time-saving tool has a simple interface where you can easily manage your accounts from the dashboard. In the above image, you can see the precise dashboard with the options to create and manage posts.

Check the below screenshot where I’ve taken when scheduling a tweet. You will get two options to share with social media like “Share Now” & “Schedule Post” and you can plan your content to post on your preferred time zone (default – US).


You may also see in the picture that this incredible tool automatically shortens the long post URL to (default). It also supports URL shortening feature where you can track your status.

Additional Features of SocialPilot

1. Not only to create & manage posts, but SocialPilot also suggests the interesting stories to share on social networks.

2. It is available in the form of Chrome Extension and smartphone Apps (both Andriod & iOS).

3. It is possible to schedule your content to post in a bulk manner.

4. If you’re an app developer, you may efficiently promote your apps with this vibrant application.

5. I’m using the affordable pro plan of SocialPilot that costs $4.99/month, and I can extend this pro membership by seven days for each new referral.


Update On Social Pilot

You can schedule and share your posts on Pinterest with SocialPilot. So, start scheduling your pins now!

6. Focus on readers

I hope that you’ve taken some helpful tips on sharing social content and let me say a final thing!

Sharing your content on your inactive social media accounts isn’t promotion! It is a waste of time! So, stop thinking about your social sharing activity as “Promotion” or “Selling.” Focus on the needs of your readers and ensure that they will be benefited from your content.

While sharing your content, don’t forget to explain its value to your social followers. It would nudge them to read your details and share your updates on their network as well.

Final Words

Creating excellent content is essential to attract more readers, but having an aggressive promotion method would let you get a higher return for your attempts.

Do you agree with my opinion?

If you share your written facts on Social Media in exact ways, then no one will stop you from getting more social mentions and enhancing your brand name with it. 

Would you like to suggest any other creative ways to share content on social media? How do you get the word out on social networks? Kindly leave your fantastic viewpoints in the comment section. 

42 thoughts on “How To Share Content On Social Media?”

  1. Hi Nirmala,
    No doubt, we bloggers put lots of effort to generate an informative post. And all facts and information are no use if we don’t share it with the audience.
    Social share is something which makes us exposed before the readers. More we get social share, more we receive input from readers.
    Now days, Facebook has killed the organic reach of the post still we can use the insight of the Facebook page to find out the best time to post on it. On other hand we can post, regularly but I believe three posts are enough for the day as posting on social media is time consuming.
    There so many tools on web that make things easy for us few of them you have mentioned already. However, I wonder that automating sharing tools can makes us crap. Like If I have share a post and readers are connecting over there and they don’t getting proper response at the time. I think this is not good for our social image. What Say?

    1. Nirmala Santhakumar

      Hi Kumar Chandan,

      I appreciate your interest in leaving your comment and thanks for being the opening commenter for this post. Good to know your thoughts on sharing content on social media and yes, we are putting a lot of efforts to spread our updates on social networks.

      No, I don’t feel so, how they could make us crap? They are invented to save our time and balance the situation when we are busy. I agree that we can’t react to the responses of our audience while auto sharing, but we can reply later.

      However, we should not automate the full sharing process! It would be good to use these tools in a limited manner so as to maintain our liveliness.

      Thanks for dropping your views, have a good day!

    1. Nirmala Santhakumar

      Thanks for your visit and sharing your experience on sharing the content Sangeetha.

      I think you’re coming after a long days, you’re always welcome to leave your views.

  2. Useful tips and you have given some useful tools too. Thanks. Social sharing is still the best way to get traffic. I generally share my content only once. You have given a new way and tips to share the same content multiple times. I will try as you have given in the flowchart.

    1. Nirmala Santhakumar

      Hi Jonse,

      Yeah, you’re correct. We can drive targeted traffic through social media. Glad you liked my post and good to know that you’re going to follow my sharing strategies.

      Let me know the result after some days. Keep blogging, have a good day!

  3. Social pilot seems to be an excellent tool for ardent social marketers. You have explained clearly on how to use it. Were you able to add photo to your tweets while scheduling your tweets using social pilot, Nirmala?

    1. Nirmala Santhakumar

      Thanks for reading the post, Badri sir!

      When I’ve added my link, it’s an automatic preview created by SocialPilot. It just tweet the post without any image.

      I hope you’re doing good, thanks for your visit, have a great day sir.

    2. Hi Rangan

      Yes, SocialPilot allows tweeting with images too. You can have option to upload your own image while creating/scheduling posts.


          1. Nirmala Santhakumar

            It’s good, Jimit. Just now I tweeted this post with an image. Thanks for your comments!

  4. Hello Nirmala maam,
    Sometimes a basic post is what we all need to understand and re-discover things we have long unforgotten.
    With your this post, you have come up with a guide that shows even if we always are hooked on social media, the rules are still forgotten.

    I completely agree with what buffer said, long hashtags actually make our tweets or updates more clumsy.

    I love that infographic, downloading it to check often.
    Social Pilot seems to be a good option, let me try to use it and will soon share my experience with you. 🙂

    Thank you maam.
    Have a good day 🙂

    1. Nirmala Santhakumar

      Hi Swadhin,

      I was expecting your comment as usual as it is a post related to social media. Yes, we have to keep few essential things in mind, and this is one, how to share on social media. I’m serious about it and maintaining the blog post publishing consistency as well.

      Yes, I too love that infographics of BufferSocial and thus I’ve linked it here.

      Good to know that you’re going to give a try with SocialPilot to share your updates on social media, hope you’ll like that scheduling tool.

      Sure, I’m looking forward to read your experience with that easy-to-share tool, have a wonderful day and thanks for dropping your comment.

  5. Hi Nirmala,
    Indeed a wonderful insight regarding how to share content on Social Media. Every time you come up with great information. This is indeed an amazing post.
    Thanks for nice sharing 🙂

    1. Nirmala Santhakumar

      Thanks for your great appreciation Mairaj. I would like to give helpful stuff for my loyal readers like you.

      Glad you liked the post, keep coming!

  6. Hello Nirmala Ma’am,
    I found this article very helpful. It includes 6 powerful tactics to share content on social media channels with great tools and apps. Thanks for sharing this type of valuable information. I have a question, how can i improve engagement on my social media posts?
    Have a nice day ahead!

    1. Nirmala Santhakumar

      Hi Pawan,

      A warm welcome to my blog and I assume that you’ve landed here from

      Glad I can help you through my post and just now I replied to your question in Kingged.

      Hope it helps, thanks for coming by. Have a good day ahead.

  7. Social pilot is my all time favorite when comes to share content.

    Thanks for complete guide on Sharing content on Social media and strategy

    1. Nirmala Santhakumar

      Hi Suren,

      Welcome to my blog and good to know that you’re also using the time-saving tool, SocialPilot.

      Thanks for your praising words, keep coming to read my upcoming posts. Have a good day!

  8. An awesome post Nirmala,
    Of cause, nothing beats having a good plan on how and when to do everything and social media marketing is not exceptional.

    Having a plan will ensure you’re right on track in your social media marketing and if you don’t follow a solid plan, you won’t even be able to know if what you’re doing is working or not.

    You need to know when is the best time to post as you mentioned here, you also need to set out a particular for your social media marketing and also know how long you want to spend on each platform. All these are part of the plan and if you fail in any of it, you’ll be making a huge mistake.

    Thanks for sharing Nirmala.

  9. Hi Nirmala,

    You shared some really some stuff on sharing tactics on social media. Sharing a new post multiple times will help get the notice of all your followers because not all are active at all times of the day, especially on twitter.

    But I myself haven’t got much effect by sharing it multiple times on facebook, it has the same effect.

    Thanks for sharing the resources of Google+ and Pinterest.

    BTW, your commentluv is not working.

    I found this post on


  10. Social media platforms are used to share stories, approaches, news and etc. by different kind of people with different drives.

    Facebook, Twitter, Pinterest, Instagram and Tumblr are some of the top social media platforms used in business to promote, engage, sell and announce information.

    Smart social media marketing involves right timing, right content, quality and the right target market.

    The information on how to share on social media gives beginners additional data to grow their business, stretch their hands to positive customers and become more successful.

    All the 6 smart and useful tactics are powerful. Thanks for sharing!

    1. Nirmala Santhakumar

      Nice to read your viewpoints on sharing updates on social networks Metz, thanks!

      Yes, businesses use the top social networks to find leads. I feel good with your appreciation. Enjoy your weekend.

  11. Sharing content on social media needs some sort of creativity. This is why optimization to the best platform is essential.

    There is an effective type of content for a particular social platform – be it Facebook, Twitter, Google + etc.

    If a social marketer understands what will work best for a particular platform then it becomes easier to optimize and share the content in the manner it would be beneficial to the social audience.

    Sharing new valuable contents consistently to the right social platform would bring in the needed targeted traffic.

    Yes, engaging automation is a good idea but it has to be done rightly as well to yield the needed result!
    I left the above comment in where this post was “kingged”.

    1. Nirmala Santhakumar

      Well-said Sunday! I agree with your words. Yes, it would be good to share our post with creative skills to grab more eyeballs.

      Consistency should be maintained everywhere to gain authority.

      Thanks for leaving your comment here and on Kingged. Have a great day ahead.

  12. Hello Nirmala, Wow what an article POWER PACKED with some valuable information! I never really gave much thought to what time I shared my posts and had NO idea that there were tools out there to help me figure out the best time to do so! VERY COOL!

    Also I used to use Hootsuite to schedule my posts but just got fed up with it all, So I just do it all manually. But this Social pilot you shared here looks super sweet, and for less then $5 a month Oh Yeh I am excited to check this out.

    Awesome share girl!
    Thank and do enjoy your weekend.
    Chery :))

  13. Hi Nirmala,

    Social media has become more crucial these days to promote our blog to get traffic, and social signals do play major role in SEO, I liked the way how you suggested promoting our new article multiple times on social media.

    Till now I don’t know about social pilot tool information, thanks for sharing the information, see you soon with another article.

  14. Informative and excellent post. All the information that you have share in this article are very useful. Use social media for business marketing is very trending in today time. So there was also very important that we use it properly.

    In your post all the points that you shared are very effective and give very good result to our website. Content is the king for getting traffic to a website. We always use good and and qualitative content for Social media marketing or Search Engine Optimization.

  15. Hey Nirmala,

    The tips you provided here are timeless. It’s important to not only share your content on social media, but to have a good strategy where everyone benefits from the content you provide.

    I’ve never heard of SocialPilot but it sounds like it makes content sharing more convenient for you as the author and your audience. I may have to look further into this tool.

    Thanks for sharing Nirmala! Have a great day!

    I found your post on under the category of Social Media

  16. Hi Nirmala,

    I completely agree with you, a proper social media sharing plan, ensures that all the effort one makes to create excellent, useful content pays off handsomely.

    A perfectly blended plan of sharing other Blogger’s content mixed with sharing your own content is a terrific way to draw attention to your Blog.

    BTW, I had never heard of BizSugar or BlogKube before I hopped across to both and took a look. Both sites seem to be able to deliver value to any Blogger who can deliver valuable content consistently. Thanks Nirmala.

    Finding the best time to share has always been a bit of a hit and miss for me. That is till I read about Tweroid and Timing+ in this post. I spent some time on both these sites and I learned how I can engage with a lot more people when I post to these sites at the most appropriate time.

    Sharing content multiple times and re-purposing content are two excellent ways to reuse the time and energy spent on creating awesome content to drive more traffic to your site and engage readers.

    I found all the tips you’ve shared really valuable for me Nirmala. I enjoyed the read. Thanks so much. I came to your site from a link on

  17. Hi Nirmala,

    These are really great tips. This was a good chance for others to share their experiences. Thank you for sharing these kind of useful tips for others. Keep posting.

  18. Hi Nirmala,

    You are right that time is valuable asset. for the lack of timing some time we miss to do some important work. Sharing content is an important part of our marketing work. We need to do it in a proper way. Here you have shared some content management tools those are really useful. Thanks a lot for sharing such a useful content.

    Thanks & regards,

    Moumita Ghosh

  19. Pretty useful information. Totally agree with resharing the same Content over a period of time, its quite crucial. As everyone in your audience will never see your post if you only post it once. One need to re-post it at different time spans so that it reaches maximum people.

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