Because data tell full stories, it’s highly advisable for a company to make data-driven decisions. This is where digital transformation consulting services come into the picture. They are meant to help empower leaders and provide informative data.
They answer questions about the customers buying the products or services, opportunities for the company to grow and the best time of interacting with clients. Digital strategies relying on such data help fasten growth and development.
Advantages Of Digital Transformation
The advantages of digital transformation are numerous and various. You can look for any website that helps you better understand that digital transformation comes with a shift and you will also understand the necessity of implementing consulting services.
We are here to put the finger on the most important ones. Digital change starts with automation – here is where concepts of AI surface. The idea of having somebody – a machine – do the dull paperwork instead of you is truly a relief, if you work, for example, as an accountant.
Here come employee efficiency improvements – if you have a program doing the work of 2 hours/day instead of you, you save 10 hours/week which makes more than an entire workday/week.
Not having to focus on the tiny things gives you the freedom to see the whole picture and make major decisions and improvements more easily.
Another aspect touched by digital consulting is human relations. If we are less captured by our paperwork, we have more time to focus on building relations with those around us.
Colleagues talking about their favorite movies and prolonged lunch breaks should be seen as something productive, as psychologists have proven that regular breaks help boost productivity.
All the above bring what you, as a company or company leader, most desire – improved customer experience. If your customer is given the appropriate amount of attention, he becomes a happy customer.
And a happy customer will always come back, buying and requesting for more. And this is what any company desires – a customer who is so satisfied with the provided services or products that turns into a loyal long-time customer.
Sometimes almost unnoticeable, all these improvements bring for a company’s innovation and along with it, comes the business model change.
No company will be the same before and after resorting to digital transformation consulting services. The paradigm will shift to a more open, efficient and reliable company.
The Empathy-Based Approach
For the uninitiated, the idea that data should have empathy might seem a little bit overwhelming. But according to studies, if employees are emotionally stimulated, they will perform better and will stay longer with a company.
Forbes states that no less than 92% of employees could be convinced to stay if the leadership empathized with them and take into consideration their needs. You can read more on such statistics right here: https://www.digitalistmag.com/cio-knowledge/2019/12/18/why-your-data-should-have-empathy-06201923
Specialists resort to a method called Design Thinking, which has been proved to be highly effective in business development.
Diving Into Design Thinking
Design Thinking is a development method that can be used on products, services, and even processes that involve human interaction. This because at the core of this method stands the customer.
In order to make a product or process better, a Design Thinking expert will try to see everything from the point of view of the customer, to later on make the experience way better for him.
Design Thinking is an iterative process, where every step matters and must be followed accordingly. Everything starts with a challenge – the problem to be solved, this must be identified correctly from the very beginning so one gets the wanted results.
Understanding the customer behind the product or service is another important point in Design Thinking. At this phase, you could resort to interviewing.
Creating a list of questions based on pain points and then going to customers in order to see their point of view is a paramount action in the problem-solving process.
After accurately defining the problem, we pass to the second stage of Design Thinking – the solution space – which starts with ideation.
Ideation is when you resort to processes like brainstorming to find the perfect solutions to your problems. This is followed by a prototype and a test. You can read more about this method here.
Any company should think about resorting to processes such as Design Thinking, as they help solve problems in a qualitative manner.
Everything is getting digitalized and hence why don’t we integrate digital technology into our business for better workplace enablement, customer experience and boost the sales? No doubt that digital transformation plays a vital role in customer interaction.
No more paper records! Utilize smart applications and data-centric devices to manage your business efficiently. Get social media presence and run marketing campaigns. Just simply the way you work through digital innovations and get ready to watch the results!