Why Videos Are Used In Digital Marketing?

In this contemporary era, most of the organizations are using video marketing to attract, engage, and delight visitors.

As per the research conducted by HubSpot, 78% and 55% of the individuals prefer watching online videos every week and every day, respectively. It can be said that video marketing is reaching new heights in the world of business.

By looking at the interest of individuals, 63% of the organizations started using a video marketing approach. Out of those, 82% of the marketers feel it as the most effective way to enhance business productivity.

There are no two opinions that the videos are used by organizations to promote their services and boost business productivity.

Undoubtedly, videos are nowadays the most versatile marketing tool used by marketers to reach business heights. Don’t worry about creating informative and attractive videos; video editing company will assist you in reaching your target.

If you still have any doubts regarding how videos help both small and large organizations to remain in the competition, then you are reading the right article.

Scroll down and continue reading. Here you will get to know about various reasons for using videos as a digital marketing strategy.

7 Reasons For Using Video As A Digital Marketing Strategy

videos in digital marketing

Let’s get started!

1. Boosts Conversion Ratio

Just think for a moment, what is the primary objective of the organizations? Yes! Most of the organizations aim to increase their sales and business productivity without spending huge bucks. You might be one of them.

If yes! Then you will be excited to know that by incorporating informative and attractive videos on the landing page, you can escalate the number of conversions.

As per the research, the organizations that are using videos on their landing pages have observed an 80% rise in their conversion rate.

Videos not only escalate your conversion rates but also leads directly to sales. So, whenever you plan to reach a larger viewing audience, start uploading best explainer videos over the web.

If it’s your first experience, need not fret! One can avail explainer video services to notice a massive difference in the number of sales and conversion ratios.

2. Builds A Customer’s Trust

Building a customer’s trust over the web is one of the most challenging tasks. Once you can generate satisfied customers, you will notice a massive escalation in your revenue.

Trust is indeed the foundation of every business. Once you are successful in creating long term relationships, then customers will love to purchase your products and avail your services.

All this is done with the help of compelling and informative videos. Marketers can easily ignite the emotions and promote their brand by adding videos as their digital marketing strategy.

57% of the customers have the opinion that they get more confidence to buy the product after watching a video. If you want to enhance your business growth, then make sure you build customers’ trust and fulfill your business desires.

3. More Appealing To Mobile Users

According to a blog post of Hubspot, mobile video consumption increases by 100% every year. Therefore, marketers plan to promote their services by uploading videos on social channels such as Facebook, Youtube, Instagram, etc.

The main reason for adding videos over social channels is that it can be browsed on mobile phones easily. Around 90% of people prefer watching videos on their mobile phones.

Higher will be the number of smartphone users; better will be your business growth. Once you are successful in offering better video content, you will see tremendous growth in the number of your potential customers.

So, get ready to reach the right audience by showing the video content on electronic devices like Mobile phones.

4. Explains Everything

If you just landed into the world of business or planning to launch a new product, then explaining everything to the customers in one go is one of the most challenging tasks.

Isn’t it? Don’t Worry! Videos will do all for you. 98% of the audience says that by watching explainer videos, they get to know more about the new service or product.

No matter how difficult the concept is. Videos will help you to explain everything to the people without putting much effort. Whenever you make a video, make sure you have a proper concept because it will make your product stand out from the rest.

Therefore, if you want to engage visitors into some boring talks in an effective manner, start creating explainer videos as it is the perfect combination of nostalgia, entertainment, and simplicity.

5. Escalates The Number Of Social Shares

The best part about uploading videos is that it is easy to share. Always remember, more is the number of shares; more will be your brand awareness.

It is found that the videos that are shared over various social media platforms are 1200% more shared as compared to other content such as images and text.

Social shares will not only increase the number of traffic to your site but also makes the interest of the individuals. Do you know why people love sharing videos?

Videos are not the only way to share information, but also explains the concept in an entertaining way.

Therefore, whenever you make a video, make sure you know your target audience and their demand. So, get ready to increase your business productivity by increasing the number of social shares.

6. Provides Great ROI

Organizations are more excited to increase their return on investment. You might be one of them. If yes, then prefer using videos as it will show great ROI. 73% of the business to business marketers found that videos have a positive impact on their ROI.

The best part about the videos is that you don’t need to be perfect. The video needs to be small, informative, and attractive.

If you upload good quality videos, then more visitors will stay on your page, which will further reduce the bounce rate of your site. Take a look at the future of AI, Video, and Email Marketing.

Excited to incorporate videos as a marketing tactic, start working on videos. It will help you to have a clear thought among the audience and see better ROI.

7. Improves Search Engine Ranking

Do you want your site to be on the top searches of Google? Of course, yes. Start using videos as a digital marketing strategy as Google loves Videos.

If your site has more videos, then the chance to show up first on Google increases, as per the analysis, you will be shown 53 times more in the searches if you have videos embedded on your website.

Once you can optimize your website with appealing videos, you will get more close to your business goals, as videos will directly affect your search engine rank.

Wrapping It Up

No doubt, videos are a great way to improve your brand awareness and increase business productivity. It is not only easy to spread but also creates real miracles in the world of digital marketing.

There are various video editing tools and software that help marketers to make effective videos, but still, you need to be creative so that viewers can feel connected.

Hopefully, all the points mentioned above are enough to make you realize the importance of videos in digital marketing. So, get ready to experience better results just by adding compelling and informative videos over the web.

Furthermore, if you have more points that will make the organizations use videos, feel free to share with us in the comment section below.

Go, get creative!!!

4 thoughts on “Why Videos Are Used In Digital Marketing?”

  1. If we talk and think about Video so normally video is made for some purpose like some videos are made for fun and entertainment but in Digital Marketing videos are now being used for different purposes.

    There is various purposes for video in Digital Marketing as mention in the article.

  2. Hi Nirmala,
    Thank you for sharing such an informative blog. I think that in the future, videos will become unavoidable in the world of digital marketing. Is there any possibility?

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