5 Devilish Ways To Create A Unique Blog Post

Hi Everyone,

This is Mi Muba on Nirmala’s blog 

Did you ever hear the proverb “putting old wine in a new bottle”?

It is an old saying and quite popular in every field. Mostly it is used in negative sense. If someone offers an old formula to solve a problem he is alleged of putting old wine in a new bottle.

If an inefficient ruler issues a new program with old ideas to serve the community, he is also labeled with the same allegation.

Hence in every field it is used when a person tries to dupe others by simply renovating an old thought to impress others. But it can be very positively used in blogging to create a unique blog post.

How Marketers Refresh An Old Idea?

You would be surprised to know that in the field of marketing it is also used positively.

In every type of marketing field be it product marketing, corporate or internet marketing or something like that the smartest marketers put the old wine in new bottle to bring new life in their marketing campaign.

They don’t dupe the people. They actually try to convert the disinterest of people into their interest. They want people be impressed by their new marketing campaign which actually is not new but renewed for the sake of creating an impression of new.

How Bloggers Renew An Old Thought?

What is the biggest problem of each blogger? He needs to keep creating text posts, videos, images, products, courses and tutorials. To sell them he needs to be unique. So he needs to bring a new idea for creating each type of product.

Everyone Can’t Be A Creative Genius

But the question is, Can a person create a quite unique thing beyond a limit?

Practically once in a month or twice he can create a wonderfully unique blog post which flabbergasts his readers and market leaders. But all the time he can’t send ripples.

Look at other bloggers both pro and struggling bloggers. Their every post is also not the unique post. Nor products of all of them are matchless.

They are common beings and not the creative genius who are exceptions in every society. So it is clear one can’t create a unique blog post every time.

Basic Blogging Knowledge Is Limited

The second reason is that a lot has already been created in Blogosphere. The total discipline of blogging covers the following four major topics.

  • Blog development including a selection of niche, buying of a domain, hosting, template and finally establishing a blog.
  • Creating contents after doing keyword research and following the rules of on-page SEO
  • Promoting contents with off-page SEO, social media optimization, blogging communities and email marketing
  • Monetizing your blog to earn money with it if it is one of your blog’s objectives

There are a limited number of ideas to describe the four points and give suggestions to do them. Just rephrasing and reproduction of the same idea is going on mostly in Blogosphere. Learned people know this fact while beginners get so happy once they see a post written on a stereotyped topic.

What Are 5 Ways To Create A Unique Blog Post?

So you can create a unique blog post by skillfully renewing an old idea by following the five ways given below.

write-unique-blog-posts                                    Image Credit: Freedigitalphotos.net

1. Expand The Old Idea

Expanding the old idea to make it new is quite common and you can also apply it to create a unique blog post.

Just look at the topic: “How to increase traffic on your blog?

Hundreds and hundreds of posts have already been created on this topic.

You can a little expand this idea by making it time-specific or niche-specific. For example “how to increase traffic on your blog in 2015” or “how to increase traffic on your blog of green niche” will expand the already several-times applied idea.

2. Make the Old Idea Aggressive

This method is also very common to create a unique blog post. You can avail it by making it more aggressive. How to double the traffic on your blog? This can be made aggressive with different ways:

  • How to bring 200% rise in traffic on your blog?
  • How to triple the traffic on your blog in 30 days?
  • How to double the traffic on your blog in no time?

But do remember you should make the idea aggressive but free from exaggeration.

3. Question The Old Idea

This increases curiosity in readers. They want to know the basis of your questioning an idea. If you are rightly questioning it, you need to prove it with powerful arguments or otherwise you just conclude the debate by upholding the old idea and take back your question. You can do this as:

  • Who says you can hardly earn money with your blog?
  • Why to write quality posts if you can get traffic with weaker posts?
  • Why blogging is not for everybody?

4. Negate The Old Idea

To negate an established idea you need to be a little authority. You must be fully aware of all the aspects of an idea which you are going to negate. You need to give case studies and practical examples to prove your negation. Its examples are:

  • You don’t need huge traffic to earn money with your blog
  • 5 tips to earn money with ordinary contents at your blog
  • SEO is dead so just enjoy and write whatever you want to

5. Flip The Old Idea

This is also a very useful trick to create a unique blog post. Here you need to just shuffle the idea and present it as if it is a new one. You need not to prove anything and just narrate it as it is done usually. Its examples are:

So these are the five tricks to put new thoughts into an old idea to create a unique blog post. You just need a little creativity to apply them and then reap its benefits.

Now Your Turn

If you are already applying these tricks, do share your experience with us to let this blog community explore more ideas. Also what other tricks you apply to put old wine in a new bottle. I would love to hear your views.

I hope you will also reshare this post with your friends to make them follow these devilish ways to create a unique blog post.

45 thoughts on “5 Devilish Ways To Create A Unique Blog Post”

  1. Hi Nirmala

    Thanks a lot for honoring me as guest author at your wonderful blog. After having published here I just added the URL of this post in the list of my big achievements since I stepped into the blogging niche.

    I observed that everyone can’t be very creative. Secondly there is limit of creative ideas in every field. After that a stage comes when people have to renew the old ideas but in a way one can’t guess it as an old idea.

    Keeping this thought in mind I wrote this guest post and you bestowed me this honor by publishing it for your blog community. It will be a wonderful experience sharing my views with the awesome readers of your blog.

    Once again thank you very much and have a great week ahead.

    1. Nirmala Santhakumar

      Hi Mi Sir,
      My pleasure to honour you as a guest blogger and yes, I’m a great fan of your writing 🙂
      So, even in my busy life, I’ve decided to often visit your blog.

      Yes, you’re very right! Creativity is indeed needed in blogging to stand out from the crowd, but we can’t be creative at all the times. Sometimes, it would be good to brainstrom the old ideas to craft fresh posts to update our blog.

      Your guest post is nice and I’ve enjoyed a lot while reading it. Thanks for your helpful contribution for my beloved readers 😛

    2. @Mi Muba, Indeed a great post. 🙂
      but I disagree with your this line, “I observed that everyone can’t be very creative. Secondly there is limit of creative ideas in every field.” 🙁

      Everyone can be very creative in their respective field of work and I believe, there is no limit of creative ideas in any field, If a person have passion for his/her work and If they love to do that.

      As I am working in the field where our work is to brand individuals and companies, We have come across some wonderful candidates/clients/examples from goofy candidates where they dos really increadible (infact, they were never goofy! but confused.) when guided well in the work they really love to do.

      Good luck! Keep it up! Happy Blogging. 🙂
      Altamash Sid

  2. Nice to see you Mi. Muba, on MyMagicFundas.

    In this blog post, you undoubtedly have highlighted some of the most precious information to craft a unique blog post ideas.

    I especially liked the strategy of appending the year (like 2015) in front of your old blog post titles. Now the New Year is arriving. Therefore, it’s the best time to implement the strategy to get more traffic. There are many long tail keywords with low competition, for this strategy.

    Making the old idea aggressive acts as click bait and increases the traffic considerably. But it is worthwhile to mention that, in this case, the blog post content should also live up to the post title. So quality content is important if you’re following this strategy.

    Questioning the old idea also drives curiosity to the visitors. Curiosity-driven traffic will be increased.

    Negating the old idea. People are afraid of committing mistakes. This very strategy takes the advantage of this weakness. Following the strategy, a blogger can easily spoil his reputation if done improperly. Content should also reflect the negative stuff. Content should prove that it deserves the title.

    These above points caught my mind.
    Thanks for the great blog post.


    1. Hi Akshay

      Very valid point you mentioned. New year is just approaching and we can revive our old posts that were specific to previous year and now we can update them a little and give them a fresh look.

      A little clarification is required here. I don’t mean to repurpose the old post. We can write a fresh post with putting a little more power in previous idea. If we wrote a post “how to double the blog traffic” we can aggrandize it as “how to quadruple the blog traffic”. Isn’t it so simple.

      Yes, negating the old idea can work greatly but one has to have powerful arguments in support of negation otherwise it may become a snobbery or arrogance.

      Thanks a lot for your very detailed views that showed how not only read the post thoroughly but fully enjoyed it also.

      Have a great week ahead.

  3. Hi Muba,

    I can’t tell you how much I enjoyed reading this blog post. I rarely read long form content but this post of yours made me read every word of it. Keep sharing your thoughts on MMF in future as well.


  4. Hi Muba, Sir ,

    First Welcome for offering a superb Post For Nirmala’s Blog. This is Mind Blowing Information and very interesting to read. Questioning the old idea also drives curiosity to the visitors. I especially liked the strategy of appending the year Good Work , Keep it Up.


    1. Nirmala Santhakumar

      Hi Shane,

      Welcome to my blog and thanks for notifying the mistake. I’ve corrected it 🙂

      Keep visiting to leave your post related thoughts 🙂

      1. Please also correct this NS. “Did you ever hear the proverb “putting old win in a new bottle”?” Make it ‘wine’.

        Creative blogging is though not for all but can be achieved over years of experience. Every blogger who is happy with his/her blog posts if asked to read their two year old posts would wonder whether they have written them! They would see room for improvement in them and very quickly re-write them. There, they have released ‘new’ old wine!

        1. Hi Kidambi

          Oh; second typo; thanks for pointing out; hope admin will be kind enough to correct it also. 🙂

          Yes, every art can be learnt by and by. But the advice of those who already have gone through the process of learning can be great help for us. All these points I collected from different posts to compile them by putting my personal experience into it also.

          Thanks a lot for your wonderful views.

          Have a great week.

  5. Hi Muba,
    I try to write Unique content always. But, Sometimes i need to copy content from another website. So, how can i marge this multiple type content in my site? I mean, If i copy something from other site to write something for myself, then will it be unique?

    1. Hi MHR Akshay

      The thing you are talking about is called spinning of a post. That is not considered good in blogosphere. So try to renew the idea not the entire post and then see the difference.

      Have a great week.

  6. You article have a good point. To say the fact is not easy to write a fresh content everyday. But will can rewrite our oldest article sometime and make it look good

    1. Hi David

      You are right; writing fresh content daily is heck of the task. That is why now it is widely suggested to write and publish once or twice a week to maintain quality and freshness of the post.

      Thanks a lot for sharing your concise and thoughtful views.

      Have a great week.

    1. Hi Davender

      You surely addressed admin of this blog in first sentence of your comment. I am glad you found my post interesting.

      Thanks for your feedback.

      Happy Holidays.

  7. Hi Muba,

    You have disclosed very strong points in writing a unique content from old ones. You are right with your point everyone is not born genious. Thanks for sharing this wonderful article

    1. Hi vino

      You mentioned a valid point that everyone is not born genius. It is the practice that makes a person perfect. With a little practice we can do so well in every field.

      Thanks for sharing your views.

      Season’s greetings to you

  8. Hello, Mumba

    This is really a fantastic blog posts, I have ever read, but I don’t think so it will affect the blog-o-sphere.

    I think one should try to fill vacant space, in which the person is passionate about.

    Bye the way thanks for the wonderful article.

    1. Hi Yaduvanshi

      So elated to hear your great words about my post.
      You are right one should pick a field which he is passionate about and create new benchmarks of success over there.

      Thanks for sharing your wonderful views.

      Have a great weekend

  9. Hi Nirmala and Mi Muba Sir,

    Great post on the idea of blog post. This is the point where many blogger face issue. They always feel bit difficult while selecting the next blog post and always look here and there for this.

    You’ve given some great ideas here especially question on old idea. This is something unique to me and very much impressive. Thanks for sharing this Mi muba sir !!

    Thanks Nirmala mam for having him here 🙂


    1. Hi Ashutosh

      You are right, every one has creativity that is in limit usually. So after fully exploiting their creativity on a niche they face block and don’t have more ideas.

      So the best solution for them is to reshuffle the old ideas and make them new with a little innovation.

      Thanks a lot for stopping by and sharing your great views.

      Have a nice week.

  10. Hi MiMuba sir,
    OMG!! What a post!!
    I like your idea of applying “Old Wine in New Bottle” technique.
    There is saying that nothing under the sun is new. So joining this with your technique, I learnt one thing :- Properly modify every existing ideas will be a great success.
    I like all your example post titles also.
    It is often seen that a contradictory post (negation post) grabs great attention. Everyone joins the bandwagon of convention. So it is dofficult to stand out. I think it is easy to get exposure when we are against a conventional or an established idea.
    Being specific is another awesome tip you shared. As you said, we can see so many posts says about getting traffic. But there are a few when the topic is getting traffic in 2015 or Getting trafiic from your competitors (my idea).
    Than you so much for this awesome post.

    1. Hi Rahul

      This is a very strong viewpoint of many thinkers that whatever we introduce it is not new but was already there we simple explored it for our part of the world. It is a little philosophical but this is quite popular theory.

      I thinking changing something impressively does required creativity. So we can say one needs to be creative while doing new things and putting new life in old things both.

      Thanks for sharing your views.

      Have a great week.

  11. Hello Muba Sir,

    Can’t thank you much for this post. Creating unique blog post is one of the mighty challenge for bloggers. And you well said pulling off the existing ideas and approaching them from a different perspective.
    Thanks a lot!!!

    1. Hi Valli

      I agree with you; creating something unique is heck of the task and one can’t do it again and again. That is why he must have a backup plan for quality control.

      Thanks for sharing your views. Have a nice week.

  12. Hie Muba Sir,

    Thanks for sharing such an informative post. Here I always get unique and fresh useful content that teaches me a lot about blogging and many other stuffs. Keep sharing more. 😀

    1. Hi Nikhil

      Thanks a lot for your great words about this post; it encourages me a lot to continue working hard for creating more posts like this.

      Have a great weekend

  13. Firstly thanks for the nice update again. I can’t tell you how much I enjoyed reading this blog post. I rarely read long form content but this post of yours made me read every word of it. Keep sharing your thoughts on MMF in future as well.

    1. Much glad to hear your encouraging remarks about my post. I will try to keep sharing more unique ideas with you to help you do more in your blogging journey.
      Have a great weekend

  14. Really great writing for blogger. I really liked this article and learnt some excellent tips to write uniuqe blog posts. Thanks a lot to the author.

  15. Mi Muba,

    Really Thanks for a informative article. Your 5 Ways To Create A Unique Blog Post is really helpful for me and all newbie blogger and article writer. I am waiting your next post. Again thank you.

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