Experts Tips – Nick Eubanks from

Hi folks,

First I want to thank you all for the positive feedback you’re giving to my “experts tips” posts. Today I have a very big pleasure to present my post with the replies of Nick Eubanks, SEO expert. I approached him through his blog’s contact form by explaining about my “Experts tips” category. He replied me politely that he is accepting my request and asked me to send the questions. I stumbled with his humble reply and organized 5 questions for him to reply to my readers.

Before reading his real reactions, let me explain about him and his blog. Nick Eubanks is the VP of Digital Strategy at W.L. Snook & Associates, a digital asset holdings company in Philadelphia, PA. is his blog where he writes about Keyword research for SEO, high-quality link building, Split testing, dissecting SERP competitors and how to increase the profits from search.


Nick considers his blog as a personal laboratory to share the results of his content tests and SEO experiments. Also, he helps the people to get a better grasp on advanced SEO with it. He has been optimizing the websites for nearly a decade, helping to build and grow companies by leveraging search engine optimization. His core competencies are digital marketing strategy (specializing in keyword strategy), product design & development, audience identification and user intent analysis.

If I continued to write about him, my blog post would be very long and so I limit my talking about his valor here. Just check his articles on Searchenginewatch. Let’s have a look at the genuine replies of Nick Eubanks now.

Experts tips – Talk with Nick Eubanks

Hi Nick,

1. Which is your favorite link building strategy and why?

If I had to pick just one strategy for building links I think it would be resource development. The concept is simple and right in line with the mantra to “create great content,” but taking it a step further (in a direction that is more actionable) resource development is finding a need within your specific niche or industry; unanswered questions, common problems, common misunderstandings or misconceptions, etc. And taking the time and energy to put a well researched, wwell-writtenresource together that solves that problem or serves that specific purpose.

If there is room for improvement, this can even be done with resources that already exist, for example in the SEO industry there are countless guides to do keyword research (and to be honest, the one from Moz is still really good) but I thought I could do a better job of approaching how to do keyword research for SEO, so I created and published my approach and it turned out to be a a great approach to link building, pulling in over 370 links (and counting) from 64 linking root domains.


2. Many bloggers say “ SEO is almost dead according to the new Penguin update by Google” is it so?

SEO is constantly changing, so it depends on how you look at it. If your idea of SEO is tricking search engines into ranking your web pages then it might be dead. I think more than anything Google’s algorithm updates since 2012 are forcing SEO to require more actual marketing and less attempts to game the system.

3. On your blog ,I read “I have organically grown website to millions of visitors without spending anything” Can you briefly explain it?

Well to be perfectly accurate, the quote is “without spending $1 on advertising.” Which is true. I have grown many websites to hundreds of thousands and even millions of organic visitors without the need to ever spend money on advertising, whether through paid search, CPM buys, sponsorship’s, etc. But to say I never spent anything would be a lie. I have spent a great deal on research tools, data, talented analysts and writers, etc.

4. What are all the sources you are using to update your knowledge? (Which blogs/websites you visit regularly?)

I have recently started to significantly whittle down my daily SEO reading to really only a handful of blogs, the one’s that I know I stand to gain the most helpful and actionable information from, and I would say they are Kaiser the Sage, TLC SEO, Unbounce, The VWO blog, Bryan Eisenberg and Blind Five Year Old.

5. Did you prefer any method to make money online other than blogging?

That is an interesting question, because unless you are paid to blog, no one really makes money from “blogging” but more so the revenue channels that are created as a by-product of blogging, like advertising, affiliate revenue, sponsorships, etc. Right now I make a pittance of revenue from my blog, but that was never really the purpose. I created my blog so I had a place to share my thoughts on SEO that was focused just on SEO. The real value for me has been the growth of my friend/professional network online and the increased visibility that has come from having a couple posts get somewhat popular.

As you are a SEO expert, one final request for you!

Give SEO advice for bloggers

Yes, quantity really doesn’t matter! Making a commitment to blog once a week is one thing, that is an exercise in commitment and diligence where by your writing will improve and your audience will grow. But just writing for the sake of writing, trying to create volumes of blog posts for no reason other than to increase the number of indexed URL’s on your domain or because this will bring you greater authority and relevance in Google is simply not true. Take the time to put thought and research into your posts, and more than anything – make sure you write on topics that people actually care about – try to provide value NOT just hit high volume keywords.

Thanks Nick for spending your precious time to provide unpretentious replies for my questions. Hope it would help the internet marketers to enhance their skills in Search engine optimization.

@ Readers

I suggest you all to visit his blog as it is a wealth of venerate SEO information. Share your thoughts about this post and leave your SEO doubts here, will try to get answers from Nick Eubanks 🙂

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