There are a lot of influencers on social media these days. And thanks to the numbers of followers that they have, influencers have become a big part of online marketing.
These people can advertise your product or services on their page, but you will have to pay for them. Everything sounds nice.
Well, that is how things might appear on the surface, but there is much more about ensuring that your influencer is worth all the hassle.
If you are looking to reach new demographics, this method might work fine. However, you should still become familiar with the dos and don’ts. Otherwise, you will end up wasting money and time.
8 Things You Should Know About Influencer Marketing
Here are the best tips to do influencer marketing in the right way!
#1. Have Clear Goals
Do not just go in without dedicating some time to think things through. Figure out what kind of influencer you want to work with, what methods you will use, what is the best way to approach them, and so on.
Expand your knowledge in as many ways as you can. Read Oberlo guide on Getting Started With Influencer Marketing and any other resources you can find. Try to consider your expectations and start moving forward, no matter how small the first steps may be.
#2. Looking for Influencers
Once the plan is set in order, you will have to look for real influencers. The best place to look for them is the internet, unless, of course, you have a way to meet them in person.
If you want to improve your brand on a particular social media platform, you need to look for influencers there. And if you do not want to limit yourself, then it does not matter, as long as the influencer can deliver.
#3. Avoid the Hustler
You have a fair share of the so-called gurus. Virtually every product has a self-proclaimed expert who knows everything. These individuals should be avoided at all costs.
A real influencer is someone who has a genuine passion for certain things and understands how much their knowledge is worth.
Money is the one thing that everybody wants to make, and people go great lengths to attract customers, no matter the means.
Someone who appears to be at the top might actually be a wolf in sheep’s clothing. Be wary, because you might end up talking with one.
#4. Researching the Market
Every single influencer has something that makes them unique. Before you bother getting involved in any way, figure out what they are like.
Who they like, how they communicate with the audience, which channels they spend the most time on, what are they looking for, etc.
#5. Social Media Engagement
Most influencers are on social media these days. Before you approach them, you should get them to notice you, no matter how trivial you might be to them.
Start by sharing their posts and leaving comments. Of course, the comments you leave should be relevant and natural. Otherwise, you could end up on the unwanted list.
Another right way to pamper influencers is by mentioning their work on your website in a complimentary way. Unexpected praise leaves a positive impression.
When you get noticed, you can move on to the next step!
Before you approach them, think of what you can offer them in return for their services. If you are planning to pay money, then everything is straightforward. Nevertheless, you might have other plans in mind.
It could be a guest post, an interview on your podcast, an invite to an event, and so on. These might seem like not that beneficial on your end. Well, not necessarily.
#7. Long-Term Relationships
You pay someone, they carry out their end of the deal, and you cut any connections. Such a thing should not happen. Instead, you should look to start a healthy relationship, which will last for a very long time.
When both sides are happy with how things are going, they should do everything in their power to ensure that things will continue that way.
Also, when you have a real connection with someone, you will not have to bother with all the steps again, when looking for someone else.
#8. Share Your Experience
As soon as you have one that you want to work with, you will need to figure out a way to get your results out there. Again, a website or social media pages are ideal for letting more people know about your experience with this influencer.
Since it will be positive news, praise like this will be much appreciated, and strengthen your relationship with the influencer even further.
In a word, influencers can serve in brand improvement. They are ideal candidates for both new business looking to lift off, and older businesses looking to inject some freshness into themselves.