Blogging is considered as one of the best marketing techniques that meet the extremities of the customer line, apart from just being a web space to share the thoughts.
Guest blogging is identified as one of best strategies to introduce oneself and one’s authorship through others’ blog.
I have already explained the essentials of guest blogging and always give my best writing away for free. And yes, It helps me to influence the great readers for my blog!
When guest blogging began, it was a great deal!
Unfortunately, there have been some myths about guest blogging that are ruling the online world. These misconceptions leave a trail of incorrect assumptions in the minds of the newbie bloggers/marketers.
Thus, they feel discouraged and this, in turn, affects their spirit towards the writing contribution for other sites.
Through this blog post, I’m taking a nice opportunity to explain why guest blogging is an important activity for the digital marketers/online publishers/ bloggers.
Let’s take a look at few of the guest blogging myths and see how they should be disregarded.
6 Universal Guest Posting Misbeliefs To Debunk
Check the top guest blogging traditions to brush aside!
1. Guest Blogging Is Link Building
For the past years, Google has been reiterating that writing guest blogs to build links is an incorrect methodology and has even hit listed that as a dangerous practice of trying to gain backlinks.
This initiative by Google has left a wrong impression in the minds of the bloggers that the guest blogging is dead.
I would say that the Guest blogging is not dead; it’s just a misconception!
The point that I want to iterate is, guest blogging is a way to gain authority in your niche, but it is not a technique to build links mechanically.
All that matters to a search engine is the frequency of the appearance of your name as an author of the quality content. Do you agree with my viewpoint?
If you ever get an invite for guest blogging from active websites in your niche, do not push it away.
Though you may not be provided with a ‘dofollow’ link, it will do wonders for your online career because search engines have smart algorithms to identify our liveliness through guest posts.
So, you don’t need to try guest blogging as a link building strategy.
I have recently contributed my guest post on ShoutMeLoud where you can see that I didn’t get any backlinks for my blog. However, I obtained new blog readers 🙂
2. Guest Blogging Is Writing Scrap
Don’t just screw up yourself into some sand traps. You cannot just write something and let the invitee publish the article for no purpose.
Why would someone invite you for a guest post? Or why would you ask someone for guest posting on their site? If you have no answer to these questions, it becomes impossible for you to sustain a healthy online career.
Guest posting is a good chance to lay a foundation stone of your authority on the web. By donating the quality, unique piece of content, you will earn the right appreciation and targeted audience as well.
It would be good to provide a tailored content for the site audience (where you are guest posting) with no originality lack. Besides, be sure to give the content with the compelling headline and without keyword stuffing.
Ex: You may look at my guest post on TechTricksWorld on G+ Guide where I’ve presented an in-depth content for those blog readers.
3. Guest Blogging Is Waste Of Time
I always feel down by the web publishers who live under the impression that guest blogging is a waste of time.
I strongly disagree with their hypothesis! Yes, guest posting is the priceless, long-term asset to build the influence.
It is the finest way to point up your style and share your knowledge with the targeted visitors. Letting your personality shine through other sites would enhance your exposure levels.
Fresh readers will recognize your sincerity with the great piece of content, follow you on social media and respond to your CTAs.
I got new social followers and loyal readers through my guest post on the influential blog, Janesheeba.com
4. Google Hates Guest Blogging
I agree with this belief! But, when Google disgusts guest blogging?
If you try to rank for a particular head term by adding rich anchor text links in your guest posts, then Google and other search engines will dislike you.
Yes, it is a brilliant move by Google to put a full stop to the benefit of getting dofollow links with the low-quality, powerless content.
As I stated above, the guest blogging activity with remarkable content has the indirect SEO benefit like overall site authority boost that in turn improve your search engine rankings.
In simple words, anything that broadens your site name is a good SEO; I hope that I’m right!
Thus, it doesn’t matter that you get Dofollow/Nofollow/No link in your guest posts.
If more people read your fabulous guest post, they would rush to check your blog for sure and link your content as well (Indirect SEO advantage).
For instance, long days back, I’ve presented a guest post “Guest Blogging Tips” on the active blog, BloggerTipsTricks.com.
It got linked & my points were listed in the Feedster’s Must Read Guest Blogging Guides post.
5. Guest Blogging Makes Us Famous Overnight
It is the modern myth among the newbie marketers! You probably aware of the well-known proverb “Rome wasn’t built overnight.”
The same applies to guest blogging as well!
It isn’t an overnight success tactic to become an authority in your niche. It’s like a marathon approach that will help you to get positive energy after you get the pass in the beginning phase.
Contributing one single article with an attention-seeking title cannot win the hearts of your targeted visitors.
You must offer your guest post on the relevant leading sites in a consistent manner and promote them to begin being a niche influencer.
So, I would suggest you work on regularly delivering the better guest posts for the long run.
I’m delighted to convey that I’ve presented 25+ guest posts on different blogs till now and gained real credibility with them.
I gifted a guest post for Moneybies.com in the year 2013 and received feedback recently in the comment section. Look at the image attached!
I hope that I’ll continue offering my free content for helpful blogs with which I could stay authoritative, create community and earn branding.
6. Guest Blogging Never Helps To Build Email List
The list building is the best way to get loyal readers on a regular basis and build a good relationship with them.
My greatest regret would be that I didn’t start the Email marketing from scratch till now, and it is merely due to my time constraint. I’ll start doing it very soon.
Some web entrepreneurs believe that the guest blogging wouldn’t help in building the Email list. I would say that it is a wrong presumption on guest posting!
Yes, there exist several ways to make an effective email list through guest blogging. You may have a look at those methods through this supportive post by Sue Anne on BloggingWizard.
Few More Guest Blogging Myths Should Be Busted
I have had come across some more guest posting legends that should be exploded!
- Guest Blogging will soon be dead.
- Guidelines are too strict to follow.
- It is a rocket science to get our guest post accepted in authority sites.
- We should have established connections in our niche.
- Our site should have a massive traffic with previous guest blogging experience.
I assume that these are guest blogging misconceptions, but opinion may vary from person to person.
What I tell you is, “Do Not Expect Immediate Reply For Your Initial Guest Post Pitch.”
You may wait for a week or more and send a follow-up email whether they have received your interest in offering the guest post on their site.
I’m sure that you will get a response for your polite follow-up email. Otherwise, move on to next site.
Guest Blogging Is Marketing Under The Mat
The people from so-called ‘companies’ might be the smartest people in the world. They will reach you out with a polite email saying,
I have been through your blog xyz.com. It has great information and snow cats. Blab la blah I’m a fan of your articles.
I want to contribute a guest post on the interesting topic with just one dofollow link.
Such emails make me laugh like a grumpy cat. (Yeah, you are right grumpy cat never smiles).
So, that’s how people from companies annoy bloggers/webmasters.
Let’s come to the point; Most of the marketing people from micro companies think of promoting their new products/services under the mat through a guest post without even saying a word about it to the owner of the blog.
For those who think guest blogging is free promotional technique, I would like to make it clear that promotion on blogs has another door to get in.
It is not the bunch of words that make someone accept the guest post, but the quality of the post that you promised in your conversations that are presented in reality. Marketing your product under the mat is pure myth. Chew on that!
Guest blogging is an amazing branding and SEO strategy when it is done right!
It is a win-win scenario for the online writers and publishers to get publicity, credibility, and exposure in social media.
Just, you need to think of the precise ways that boost your site’s traffic through your original content instead of trying to gain backlinks. If you do so, you will never get penalized by Google for guest blogging.
High-quality guest posts will be more valuable in the year 2016 and would enhance the outreach of your website.
Be sure to showcase your professionalism in the content and don’t expect instant advantages.
Besides, do not spin the familiar content and use copyright images in your guest posts.
When asked about the guest posting in 2015, Zac Johnson of Blogging.org said
Leave the myths in a pot and throw it away into the deep sea. Guest blogging is awesome. Savor it!
If you still didn’t get a compromise with my words, you may have a look at my friend’s post on Guest Posting Myths to know his viewpoint. Almost, we are on the same wavelength!
Now, you tell!
What is your opinion on guest blogging? Do you agree with the above-listed guest blogging myths? What other guest posting traditions, that should be ignored? How often do you guest blog?
I would like to know your experience as a guest blogger. Share your valuable views and experiences in the comment section.