With people over social media becoming more and more aware of whom they follow and what they see from accounts they follow, it has been a tough time to maintain the follower count of our social media accounts.
Maintaining a regular engaged community is the secret for any online marketer. Almost 97% of the customers search for a local business through online social platforms but hardly 80% of the brands miss the chance to win customers by keeping them engaged over social media platforms.
If you are losing your followers from your social media accounts, it’s high time to rethink your social media strategy. If you are one who find your social follower count a little shorter every time, then this is an exact post for you. I’m gonna explain why you’re losing social media followers and how to avoid it.
6 Major Reasons For Not Retaining Your Social Media Followers
Following might be the 6 absolute reasons for not getting more social media followers!
1. You don’t know who your audience are
Most bloggers and marketers take their followers as default people who will listen or share to whatever they are broadcasted. Sadly, this is a fatal mistake because your audience is unique and specific to you. If you are a food blogger, you should not expect your followers to retweet or like your update about Beyoncé.
Talking random things without a viewpoint will make it difficult for your audience to relate to what you say and they will leave you alone.
What to do instead?
a) Define your audience persona:
Defining an audience persona will help you to know your followers better, and then you can share the updates they want to hear from you.
b) Track your update performances:
Almost every leading social network has an analytics program that depicts how your social updates perform against one another. Just view it at regular intervals to see what type of updates gets the major engagement and use that pattern in future updates.
2. You offer your followers an update avalanche
An update avalanche is like a flood of status updates that make your reader overwhelmed, and they quickly unfollow you. The logical reason most marketers give is that they want to keep their followers informed, and so they post every hour or may be every 30 minutes.
What they fail to notice is that their followers have a social life too and get irritated with way too many updates in their news feed.
What to do instead?
a) Keep a schedule and stick to it:
Try to maintain a strict schedule and update at the same time every day. Your audience will also get used to it and will be prepared for your update.
b) Use audience targeting:
If not other social media channels, Facebook offers advanced audience targeting that will help you control who sees your update. This way you can better target updates for specific groups of followers while not overwhelming the other groups.
3. Don’t wear the mask of your brand
If there is a steady graph down for your follower chart, it means your audience isn’t connecting with you. One primary cause for this is you are too indulged with your brand value that you forget you and your audience both are human beings.
Always using third person and updating too much industry insider news might make you appear authoritative but in the course of time, your followers will fade away.
What to do instead?
a) Try to bring a variety to your updates:
There is no harm if you post an occasional picture of your cat or your work table. If you are messy post a snap of your office and ask your audience for a suggestion to organize it. It’s not that you need their advice badly but asking for a way out will make your audience feel cared.
b) Don’t automate your social updates:
Automation is good to some extent but using automatic updates every time will confuse your readers. What is the purpose of updating a “good morning everyone” through your schedule when your audience knows you aren’t online to hear their “good day to you too.”
Using automated tweets to thank new followers or even worse using automated DMs is a deadly sin. People online are smart enough to realize that your thank you is an automated tweet, and you even don’t know that they followed you. This is a big turn off as far as Twitter users are concerned.
c) Interact with them:
Use social media to connect with the audience at personal levels to build a memorable business brand. Ask them for suggestions or thank them for crossing your milestone. Make followers feel special by occasionally offering a freebie or a resource. They are following you and this itself is a reason to offer them with bonuses.
4. You misuse hashtags
Almost every leading social channel has hashtags facility that helps in boosting your social status updates’ reach and lifespan. A probably more irritating factor that leads to mass unfollowing on social networks is misusing the hashtags. Most marketers either use too many to maximize their reach or use the wrong hashtags.
What to do instead?
a) Use a standard set of hashtags which should not exceed three to four of Facebook. Though you are not compelled to follow these rules, Twitter officially claims using two hashtags is perfect for tweet optimization.
b) Know your hashtag better:
Don’t use a trending political hashtag for your parenting blog just because the hashtag is trending and has more reach. It makes you appear unprofessional and in even more true words, it makes you appear as a spammer. Use your industry related hashtags only. Here is a guide to using hashtags on social media.
5. Not following the social media best practices
Social media also has its set of ethical guidelines, and if you ignore the social media best practices you should not expect the long-term social followers!
Here are some of the social media best practices you are not following but should:
a) Not posting regularly:
If you don’t post regularly, you cannot expect your readers to remember who you are for your next update. Try to be consistent. If you don’t have time to publish regularly either schedule your updates well in advance or hire a social media manager.
b) Cross posting every time:
Occasionally sharing your Instagram updates on twitter is okay but guess the reaction when your twitter followers would receive an Instagram link every time they see you in the news feed. They are your twitter followers and not Instagram followers so keep that in mind.
Facebook also gives an ugly link format when cross posted to twitter which is why most followers unfollow you.
“You don’t need to be everywhere; you just need to there where your target audience hangs out.”
c) Tagging fans to force them to unfollow:
The tagging feature was initially launched to inform the people present of related to status updates and photos across social media platform. Eventually, businesses and social media people started using it as a way to notify people of their social updates. And now as you are losing your social media followers, the probable reason is you tag way too much to get your fans irritated.
Don’t tag your followers just because you want your update to catch maximum eyes. It is a very pesky way to force your folks to either unfollow or block you.
6. Buy me! Buy me! Buy me!
You are there on social channels to provide value and build a community, don’t start hawking g your products or your fans would treat you as a hawker.
Kim Garst has a social selling formula for Facebook that works pretty well with other social channels too. It is:
Be Useful + be authentic + sell occasionally = Big sales
Make your community an engaged one by featuring the fan of the week and other ways to make your fans feel special. This way you could actually get people to listen to you and then you could occasionally promote your product to them.
Bonus For Your Patience in Reading
One of the major causes for losing your social followers is that you’re listening to
Losing social followers is not something so deadly that it cannot be solved. You only have to treat your social media followers like they are your family & friends. After all it is fans who give us the stature we enjoy today. The secret to influence and appear connected is to interact with them. Reply to their queries, reveal your secret strategies and be transparent to avoid losing your social followers.
What is your viewpoint on this post? Are you losing followers on social media? How do you optimize your social media strategy to gain more followers? I would like to hear your opinion of my post on losing social followers, kindly discuss with me through the comment section.