Tips For Marketers To Do Successful Content Curation

If you’re an internet marketer or a blogger, this post would help to do a successful content curation technique.

Performing content marketing is essential for every marketer, and it is the biggest challenge too. Yeah, they need to give sufficient content for their staffs and audience to attract them.

Moreover, people show the keen interest in learning the new stuff on their fascinated subjects to get succeed in their way.

So, if you are a digital marketer/blogger, you need to find and deliver the most relevant content for your audience. Do you agree with me?

So, what would’ve happened when you are not viable to provide appropriate content for your spectators? How to comprise them or how do you keep their attention? You’ve to do some compensation, am I factual?

Here is a solution for you through social networking! Yeah, it is nothing but the content curation!!!

Now, I’m going to start from the content curation definition as you might expect me to start from its basics. So it would help you to do successful content curation to reap its benefits.

What is Content Curation?

Content curation is the process of filtering out the best content for your readers and adding your perceptive comment to them. In other words, it is a method of finding, consolidating and explaining the beneficial content for your niche readers. Are you getting me?

You need to be consistent in supplying content to stay on top in your field, and so you could make use of content curation technique. I hope that you’re clear about the concept of content curation! Also, you might think “What are its benefits and how to do it?”.

Hmm.. If you think so, I would say that you’re a dazzling marketer/blogger, and I am sure that you’ll get succeed in your profession soon.

Let’s check the benefits of content curation now!

What are the Benefits of Content Curation?

Content curation is not just to pick the best materials to share with the community; it needs to be worked in such a way to arrange the collected information in a meaningful way to show them for your audience. It has lot of benefits like
1. It helps to build a community by gaining followers and meeting like-minded people.

2. While looking for the contents to curate, you might expose to great ideas.

3. It would improve the search rankings by generating social signals.

4. You don’t need to worry about content creation daily; you could manage with curated content, and so your mental energy is saved.

5. Your online reputation and brand name would get enhanced by delivering more content for your audience.

6. It allows sharing your thoughts and ideas with your followers.



How to do Successful Content Curation?

Following some simple practices would let you do successful content curation. They are

1. Find your audience

Whether you’re an online business or a blogger, you need to find your audience to thrive in your career. Then you should target them to deliver the content what they are looking for. Hope my guest post “How to find target audience” would help you to know your audience.

2. Search the right topic

Searching the exact topic for your audience is the vital part of content curation, and you could make the multiple platforms like Pinterest, YouTube, Tumblr and other social networks. Also, you can try the following content curation tools to find and organize the content around the web

3. Add point of views/experiences

After picking the precise contents for your readers, adding your distinct points to them could be a huge benefit to the content marketing strategy. It would improve your prominence among the readers.

4. Engage your audience

After curating the expressive content for your audience, do share and make them involve with your intelligence. If they get well engaged with your curated content, they will eventually support you and recommend you to others.

5. Curate consistently and give credits

Sharing the curated content on the regular basis to your targeted audience would increase your visibility. Also, you should let your visitors know who is the owner of the content which you’ve curated. So do not forget to give credits to the person who created the content.

How to Create Active Curated Content?

As I told early, you should curate the content in a significant way to establish credibility and to get a good relationship with other authors. You might ask, how to be an active content curator or that content should be curated? Here are some upright ideas for you.

1. Curate list posts as people love to read the information entered in the list.

2. Curating Informative Infographics with data-driven content would be a good idea.

3. User-generated content like product reviews, online publications, facts from Q & A websites and local business reviews are good for content curation.

4. Humorous images and videos could be an individual option for content curation.

5. Exposing social updates through content curation would help you to grow as a virtuous marketer.

I hope that you’ve cleared what to curate and how to curate content! Now check some useful content curation tools.

Best Content Curation Tools

Countless curation tools allow you to compile the group contents such as blog posts, articles, social updates, etc. efficiently. Here are some curation marketing tools free for your career.

It is the best curation platform that allows you to collect the contents of the web, and you could share them on the custom-themed platform. Its basic version is free to use.

It is a powerful tool that delivers relevant content to your audience. It is a relationship building tool that would boost your social connections.

This crowd-sourced curation tool is easy to use, and you could make fun with the list making the process by doing it continually to engage the readers.

4. Curation Soft
This is the best desktop based curation software that is fast and easy to use. It helps the social marketers and bloggers to find, review and curate content from various social networks.

5. Storify
It is the best tool to perform successful content curation and it let you create stories from the most famous voices. Here you could choose the best contents in the form of images, videos, quotes, etc. from top social networks to publish as attractive stories that can be fixed anywhere.


Information is the valuable commodity, and so most of the website professional and the internet marketers have started to curate content for their audience.

Nowadays, it is the hottest topic among the marketers as it is suitable for the modern web business. So, if you have a plan to develop successful content curation for your business, put efforts to pick the finest information and add value to them.

Few days back, I published a post “Most Viewed YouTube Videos 2013” for my readers. By chance, I saw this post curated by someone in, and I receive traffic from it. It turned my attention to research about content curation, and I have started doing it to get its benefits.

What is your opinion about content curation? Are you doing content curation successfully? If so, share your experience through comments so that others will give benefit out of it.

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44 thoughts on “Tips For Marketers To Do Successful Content Curation”

  1. Somehow, I am not a big fan of curated content. Of course, if done properly, it can help your prospects/customers. But there’s a very thin line between spam and curation as such.

    1. Yeah, I partially agree with your view Ajith 🙂

      To keep your audience attention to yourself daily, you could make use of content curation. If we adding our perceptions and giving credits to the owner of the content, how it could be a spam?

      Anyway thanks for your comment, you’re welcome here to share your thoughts 🙂

  2. Hiii Nirmala mam,
    you again shared a very useful article about Best Content Curation Tools. Before using Content Curation Tool, I never concentrated My mind on Content Curation. But when I started to use, i got impressed.

    you listed here some nice Content Curation Tools. Two of them are completely new for me and i am going to use soon. thanks for helpful post….!!

  3. Hi Nirmala,

    Excellent points! Curation gets more popular by the day. I agree with Ajith too; do CC properly to bring in the biggest audience. Add your perspective as an introduction to spice up your work.


  4. Hello Nirmala Mam
    Very interesting article.
    I am not doing CC before but after reading your article, I have to think about it because it is really very necessary to get good audience if we want to succeed in Internet Marketing.
    Waiting for some good stuff from you 🙂

  5. I’m using ScoopIt and PaperLi. They look great but still I feel I need to learn more about them. Not getting much exposure as expected. Will be happy to learn some insight about using those networks efficiently.

  6. Hi Nirmala….content curation and its tools is indeed good stuff to marketize your websites. Yup you are right almost all the internet marketer is enhancing their business by taking its advantages. Thanks for the perfect catchlines.

  7. I have been an advocate of content curation for long and i see content curation as the future of content marketing and one i find very interesting.

    Its easier to keep your audience engaged with quality contents you can find all over the web, i am using almost all the content curation sites you listed above and i can say the result has been enormous.

    1. Oh! it is really great to read your positive experience in content curation Nwosu 🙂

      Happy to hear that you’re using all the content curation tools which I’ve specified in this post.

      Thanks for coming and commenting here 😛

  8. Nirmala again something very useful for bloggers..Nice to see you giving new ideas to your friends….Content curation can be very useful in promotion content….

  9. Hi Nirmala,

    I’d heard of curation. But still, more or less, I still remained a layman! Not anymore, and I must thank you for that.

    You defined the topic very well, followed by its advantages, how to get it right, and helpful tools! What more does readers want? 🙂

    After going through that lucrative list of benefits, I think I should invest some time towards content curation.

    Thanks Nirmala, for bringing this useful post out for your visitors to read 🙂


    1. Writing basic and enough information for my readers is one of my strategy Arun 🙂

      Thank you so much for your great appreciating comment.

      Yeah, content curation benefits are meaningful and useful for bloggers, so it is essential to use some tools for our followers 🙂

  10. Curating Content is a successful technique that help us to get away from “me me me” aspect of blogging. By it we gather information according to our preferences.

    Thanks for sharing Nirmala. Nice List to work.

  11. Hi Nirmala,

    Good beginner article for content curation. Content curation is probably a must have for bloggers who haven’t earned expert status or don’t have a lot of traffic.

    Content curation helps them in keeping the regular updates in the blog without worrying about what to create next.

    But the downside is that we need to do it effectively to gain reputation.

    And I am using for content curation and I found it to be really good.

    – Rajaraman R

  12. Hello Nirmala,

    I really enjoyed your article and the comments on it. Of the tools mentioned, there is at least one that I have not encountered before (Curation Soft). Thanks for the run-down.

    By the way, I saw your article over on Blokube and headed over to your site. 🙂

    1. Welcome to my blog Vernessa 🙂

      Glad you found my blog from Blokube and I visited your blog too. It is informative and but I was in a hurry, so left without commenting.

      It is really good that you’ve already using the content curation tools, keep curate the worthy content for your readers. Will try to catch you over there 🙂

      Keep visiting to leave your valuable opinions 🙂

  13. Nirmala, thanks for this wonderful post. I have not done content curating before, though I plan to give it a try someday to see how it goes.

    Yes, it is a great way to present fresh content from across the web to your audience and also make your blog updated at all times.

    However, my fears is that it might just make a writer to become lazy at creating his own unique content. Come to think of it, if I already have places where I could get content for my blog readers, what would then motivate me to write anymore?

    Your audience is already used to own voice and unique style of writing. But I feel content curating might dilute that in the long run.

    Thanks once again for a great write up. Do have a lovely weekend.

  14. Good points on content curation Nirmala, I’ve enjoyed using Scoop it and – I do think they have their place online and hope they don’t become spammy in any way. I think as long as you really like the content and it’s useful to your readers then it is a good thing overall.

  15. I don’t do a lot of CC but is one that I’ve used and got some decent results from it. It’s just these days a lot of spammers ruin it for everyone else. Aside from that, this is a great good post! 🙂

  16. Good piece of write-up! This one opens our eyes, content curation is a long and winding road so we need to know our audience first. While, brand yourself, not your company is what I can contribute here. Because when you establish a personal brand via curation, you can carry that brand into your next job or business. The value of your curation work accrues to you, while also benefiting whatever business you happen to be involved with at the moment.

    This comment was left in where this post was already “kingged” and shared for Internet marketers.

  17. Content curation is something i have been working on for some time now and although am yet to grasps the full meaning of it.
    well, after reading this post i guess i can explain content curation to other bloggers who are wondering what it is all about.
    Thanks for taking time to explaining it.

  18. Hello,

    Wonderful tips, I really don’t know the exact definition of content duration and I just got the complete info from this post.

    And the resources you’ve mentioned about finding or successful curation is really informative and I’m gonna bookmark it.


  19. Great article Nimala, please consider adding to the list of curation platforms. It is a new way to use content curation as storytelling, adding your insights and comments in each step.

  20. Hi there, thank you for excellent post. I think the main part of a good and consistent content curation is a discipline, organization and system. If one has content curation strategy developed, it is far easier to simply follow steps on a daily basis then making new steps each day all over again. Also, without content marketing strategy, with all of work needed for blogger, focus is easily turned away. Regards, Matija, Slovenia

  21. It is a very good information for a start up blogger like mine . I’ve just started up curating the contents like you mentioned and i will feedback you a month or two of it. Thank you so much now for writing the wonderful article.

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