Experts Tips – A Chat With Ian Cleary From RazorSocial

I’m thrilled to meet you with the details and replies of a social media (as well as blogging) expert, Ian Cleary from I’ve reached him through his blog’s contact form and got amazed with his immediate & polite reply. I was so surprised with his precise, quick and helpful reactions for my questions. Before checking his exact replies, I would like to disclose some details about him and his blogs.

About Ian Cleary

Ian Cleary is the founder of who dedicated himself to write on social media tools. He also writes for Social Media Examiner, VentureBeat and other prominent social media blogs. He lives in Ireland who regularly speaks about social media tools and technology worldwide. As he maintains an award-winning blog, RazorSocial, this mediapreneur can also be called “the social media tools guy”.

This great award-winning tech blogger is often quoted in media like New York Times and he contributed his post on famous technology blogs like Huffington post, Marketing Profs etc.


Ian Cleary has over 15 years of working experience in the software industry but he had decided to launch a blog for social media tools in the year 2012 after he had attained a great success in his social media training business. His name was listed in the top 10 B2B marketers mentioned on Twitter last year (2013) and he trained more than 3000 people on social media tools through an online webinar.

Besides, he is a fun and exciting speaker at the biggest social media conferences who had received fantastic feedback from great influencers. He usually speaks about building social media presence, online influence and constructing award-winning blogs in 6 months etc.

Blogs of Ian Cleary

Ian Cleary is the CEO of two blogs, RazorSocial, and RazorCoast.

1. RazorSocial

RazorSocial is the world leading social media blog that provides sharp insights on social media tools and technology. Its main goal is to afford a one-stop resource for all the needs of small & medium sized businesses in related to social media. High-quality, well-researched and unique content are displayed here and thus it has made a big name for itself in the industry.

Within 6 months of launching, RazorSocial won “Top 10 social media blogs” award through Social Media Examiner and recently it had won the same award again for this year. As this tremendous blog contains actionable and practical content, it has thousand hundred monthly visitors and growing at a rate of 20% per month.

2. RazorCoast

Ian Cleary founded a website named RazorCoast in the year 2009 together with Colette Mullen. This site provides digital marketing training to corporations with a wide range of delivery methods and tools. It also offers simple to install Facebook applications for the clients to increase their fan base through incentivising participation. Through its blog, people can get the details related to social networks and digital marketing news.

Now, do check the valuable reactions of Ian Cleary for my questions!

Experts Tips – Ian Cleary from RazorSocial

Hi Ian,

1. Can you please explain your blogging success strategies?

I thoroughly researched the market and identified a niche which I was passionate about I.e. Social Media Tools and Technology. I then started writing quality content, optimized for Google and built relationships with key influencers in the social media industry.

When you start off you don’t have an audience and one of the quickest ways of building an audience is building relationships with people who have a large audience. My route to accessing their audience was guest posting on their sites and I wrote a lot of articles. But over time I became known and I became an influencer.

2. Which is your favorite social network, why? How to use social media to drive traffic to a blog?

My favorite social network is Facebook because on my personal profile I stay connected to all my social media friends who are mainly based in the US.

To drive traffic to my blog, I share great content to all my followers and only a small percentage of that content is mine. I want to be known as someone that shares really valuable content. When you do this, then people don’t mind sharing yours.

My goal is not for my followers to visit the blog, it’s to provide content so good they will share it with their followers. Of course, I’d like my followers to visit but if I focus on their followers that give me a bigger audience to aim for.

3. Name some effective social media tools to use in a daily manner to manage a good presence over there.

Postplanner – I use this for managing Facebook.

Buzzsumo – I use this to do some competitor research.

SEMRush – I use this to analyze what keywords competitors are ranking for. – To automate content distribution from my blog to social channels.

4. What is your opinion about the future of social media? Tell your dislikes about it.

Over 89% 18-29-year-old that have access to the internet are on social media. So the future is bright for social media and it will not be a case of will I or won’t I engage there will be no choice for businesses. Mobile will play an increasingly important role.

My dislike about social media is too many companies delivering poor quality content. Less of the cat pictures, please!

5. How to make a blog more authoritative in the eyes of Google and other search engines?

Write amazing content and network with other blogs that are influential in your niche. As you network and deliver great content these people will naturally link to you which will help your blog authority.

6. What are the blogs/websites do you suggest to follow?

Thank you so much, Ian, for spending your precious time to give replies for my experts tips category post. I hope that your answers would insist my readers to build a relationship with influential people in their niche and use social media tools to build a successful blog.  

@ readers

If you wanna gain your knowledge on social networks, I would suggest you to visit his leading blogs for unbiased advice on social media tools & technology to get some precious data to develop your social presence. You may connect with Ian Clearly On Twitter to get incredible materials related to social media.

I believe that you’ve grabbed some useful information through this expert’s tips post with Ian Cleary and I would like to know your views through comment. 

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