Experts Tips – A Chat With Ian Cleary From RazorSocial

I’m thrilled to meet you with the details and replies of a social media (as well as blogging) expert, Ian Cleary from I’ve reached him through his blog’s contact form and got amazed with his immediate & polite reply. I was so surprised with his precise, quick and helpful reactions for my questions. Before checking his exact replies, I would like to disclose some details about him and his blogs.

About Ian Cleary

Ian Cleary is the founder of who dedicated himself to write on social media tools. He also writes for Social Media Examiner, VentureBeat and other prominent social media blogs. He lives in Ireland who regularly speaks about social media tools and technology worldwide. As he maintains an award-winning blog, RazorSocial, this mediapreneur can also be called “the social media tools guy”.

This great award-winning tech blogger is often quoted in media like New York Times and he contributed his post on famous technology blogs like Huffington post, Marketing Profs etc.


Ian Cleary has over 15 years of working experience in the software industry but he had decided to launch a blog for social media tools in the year 2012 after he had attained a great success in his social media training business. His name was listed in the top 10 B2B marketers mentioned on Twitter last year (2013) and he trained more than 3000 people on social media tools through an online webinar.

Besides, he is a fun and exciting speaker at the biggest social media conferences who had received fantastic feedback from great influencers. He usually speaks about building social media presence, online influence and constructing award-winning blogs in 6 months etc.

Blogs of Ian Cleary

Ian Cleary is the CEO of two blogs, RazorSocial, and RazorCoast.

1. RazorSocial

RazorSocial is the world leading social media blog that provides sharp insights on social media tools and technology. Its main goal is to afford a one-stop resource for all the needs of small & medium sized businesses in related to social media. High-quality, well-researched and unique content are displayed here and thus it has made a big name for itself in the industry.

Within 6 months of launching, RazorSocial won “Top 10 social media blogs” award through Social Media Examiner and recently it had won the same award again for this year. As this tremendous blog contains actionable and practical content, it has thousand hundred monthly visitors and growing at a rate of 20% per month.

2. RazorCoast

Ian Cleary founded a website named RazorCoast in the year 2009 together with Colette Mullen. This site provides digital marketing training to corporations with a wide range of delivery methods and tools. It also offers simple to install Facebook applications for the clients to increase their fan base through incentivising participation. Through its blog, people can get the details related to social networks and digital marketing news.

Now, do check the valuable reactions of Ian Cleary for my questions!

Experts Tips – Ian Cleary from RazorSocial

Hi Ian,

1. Can you please explain your blogging success strategies?

I thoroughly researched the market and identified a niche which I was passionate about I.e. Social Media Tools and Technology. I then started writing quality content, optimized for Google and built relationships with key influencers in the social media industry.

When you start off you don’t have an audience and one of the quickest ways of building an audience is building relationships with people who have a large audience. My route to accessing their audience was guest posting on their sites and I wrote a lot of articles. But over time I became known and I became an influencer.

2. Which is your favorite social network, why? How to use social media to drive traffic to a blog?

My favorite social network is Facebook because on my personal profile I stay connected to all my social media friends who are mainly based in the US.

To drive traffic to my blog, I share great content to all my followers and only a small percentage of that content is mine. I want to be known as someone that shares really valuable content. When you do this, then people don’t mind sharing yours.

My goal is not for my followers to visit the blog, it’s to provide content so good they will share it with their followers. Of course, I’d like my followers to visit but if I focus on their followers that give me a bigger audience to aim for.

3. Name some effective social media tools to use in a daily manner to manage a good presence over there.

Postplanner – I use this for managing Facebook.

Buzzsumo – I use this to do some competitor research.

SEMRush – I use this to analyze what keywords competitors are ranking for. – To automate content distribution from my blog to social channels.

4. What is your opinion about the future of social media? Tell your dislikes about it.

Over 89% 18-29-year-old that have access to the internet are on social media. So the future is bright for social media and it will not be a case of will I or won’t I engage there will be no choice for businesses. Mobile will play an increasingly important role.

My dislike about social media is too many companies delivering poor quality content. Less of the cat pictures, please!

5. How to make a blog more authoritative in the eyes of Google and other search engines?

Write amazing content and network with other blogs that are influential in your niche. As you network and deliver great content these people will naturally link to you which will help your blog authority.

6. What are the blogs/websites do you suggest to follow?

Thank you so much, Ian, for spending your precious time to give replies for my experts tips category post. I hope that your answers would insist my readers to build a relationship with influential people in their niche and use social media tools to build a successful blog.  

@ readers

If you wanna gain your knowledge on social networks, I would suggest you to visit his leading blogs for unbiased advice on social media tools & technology to get some precious data to develop your social presence. You may connect with Ian Clearly On Twitter to get incredible materials related to social media.

I believe that you’ve grabbed some useful information through this expert’s tips post with Ian Cleary and I would like to know your views through comment. 

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43 thoughts on “Experts Tips – A Chat With Ian Cleary From RazorSocial”

  1. Social Media is one of the best source to drive traffic for the blog if it is used effectively.

    Mr. Ian Cleary’s tips is working for many bloggers and glad to read more about his blog and his tips here on MMF…

    Thanks a lot for taking an efforts to bring his tips for us.

    Have a nice day! 🙂
    >SK Lohar

    1. Hi Shiv,

      Thanks for being the opening commenter here and yes, Ian has shared some executable tips for bloggers. I feel blessed to connect with this great social media expert through this post and I got delighted with his immediate response for my questions. Thanks for adding your comment, keep coming 🙂

  2. Great to know about Ian Cleary and his tips.The social media tools and blog website suggestions to build relationships with influential people.Thanks for sharing the information.

  3. Minakshi Srivastava

    This is really an amazing and very informative interview with awesome reply. Ian Cleary is one of the world’s leading entrepreneur on social media tools and technology.

    Best one I liked is “ My goal is not for my followers to visit the blog, it’s to provide content so good they will share it with their followers.”.

    If your content is “quality content” then users will automatically post it on their profile by social sharing.

    Thanks for sharing such a useful information with us :).

    1. Hi Minakshi,

      I’m happy that you find this interview post useful. Not only you, even I liked his goal. I’ve learnt that I need to get visitors to share my content over their network and connect with bloggers who have large fan audience. These are great lessons to be learned by every blogger to thrive in blogging.

      Thanks for sharing your views, your constant presence is truly appreciated.

  4. Hi Nirmala
    I read his several post but never knew about him in much details as you pointed at the beginning of your post.

    He is a gem of social media marketing and his blog is doing a great job to train online marketers on social media.

    All your questions are very pertinent and hats off to him he replied each one very to the point and delivered high quality information while replying each.

    Thanks a lot for having us meet this awesome social media guy and learn from him with your help. Good job done.

    1. Thanks for praising me and spelling out some good words for Ian Cleary. Yeah, he is really a gem of social media as he is offering the well-researched social content for us. I still can’t believe that he responded to my questions, because I didn’t expect that he’ll reply to my request on his contact form. I used to approach a lot of experts, but only few are reacting. Anyway, cheers that he had reacted to my questions and hope it would be a beneficial stuff for my lovely readers.

      Thanks for sharing your views and your regular presence is truly appreciated. Getting loyal readers like you is somewhat difficult but I think that I can get many people by delivering quality content like this 🙂

  5. Hi Nirmala,

    Pleasured to be introduced with the amazing personality Ian through your blog.

    Your blog is not only destination of information but you bring many experts chat which is really helpful for us to be knowledgable.

    Thanks for sharing with us your spectacular effort.

    1. Thanks for your good words Shiwangi, means a lot 🙂

      I do care for my readers a lot and it nudged me to get tips from various experts. Yeah, I took efforts for my experts tips category post to get some valuable data for my visitors like you 🙂

  6. Thanks Nirmala for making us know about Ian Cleary…This interview was awesome one as I got to know about Ian’s success…..Will soon check out his blog which is Razorsocial…Keep coming up with more interviews ….

    1. Hi Mohit,

      As I specified in the post, Ian’s blog is a treasure house of esteemed information on social networks. Hence I’ve suggested my readers to check his blog to grab some high-quality information to improve their social presence.

      I’m really glad that you’re gonna visit his blogs and thanks for reading this post. Stay tuned 🙂

    1. Thank you so much for your great appreciation Disha, am happy with it.

      Yes, Ian is such an incredible social media influencer and all the bloggers/webmasters should be aware of his blogs to get more social presence.

  7. Hi Nirmala Sis, This is Great Article Really Good Work and Awesome. I like Your Blog And Post. Thanks A lot For Sharing. Keep It Up!

  8. Hi Nirmala Mam,
    Itz for the first time i’m reading about him and initial time with his articles at razorsocial.. feeling great .. 😉 keep sharing more awesome updates as well as experts talk over here.. 🙂

    1. Its really great that you come to know Ian Cleary, a great social media expert through my blog Rahul Suresh. Sure, Stay tuned to read some helpful replies from various experts in my upcoming posts 🙂

  9. Hi Nirmala,
    It’s really great to see Ian Cleary in your blog, with awesome tips and nice chat. Sharing the thoughts and experience of expertise blogger is surely useful for the newbie and growing bloggers. This works as a kind of motivation to encourage ourselves.
    Anyway thanks for sharing. Keep on posting like this.

    1. Well-said Raja Anandhan 🙂

      I get motivation through my expert’s tips category posts by reading their success stories. Ian is truly inspiring and glad to connect with him through this post. Thanks for reading and adding your thoughts here, keep visiting 🙂

  10. Hi Ma’m,
    Thanks for introducing with Ian Cleary. I heard about them before but never got a chance to know more about him. Blogger’s life is incomplete without use of Social Media. Public relationship is very important and we can learn it by using social sites. Thanks again for sharing his tips.

    1. Welcome to my blog Amit Kumar and thanks for sharing views of social media. Yeah, I do agree with your thoughts and yes, social media plays a vital role in blogging. I’m delighted with your presence, keep coming here to leave your opinions 🙂

  11. Hi Nirmala, I caught your comment on Rebekah’s Radice’s blog. Your input was insightful, so I thought I’d click over and see YOUR site. Glad I did. I’m also a big Ian Cleary fan! That was a nice Q&A you worked up!

    1. Hi Neil Ferree,
      Welcome to my blog and glad to know that you caught me on Rebekah’s blog. Yes, I am regular over there. Oh, good to hear that you’re a great fan of Ian Cleary and I got amazed with his awesome replies. Thanks for taking time to leave your comment here, stay tuned to do the same 😛

  12. Hi Nirmala,
    Very nice interview – great questions. I am an Ian Cleary fan and have found his advice to be very helpful.
    I especially liked your question about which websites to follow. Coming from Ian you know the suggestions will prove to be extremely informative.

    1. I’m welcoming you to my blog with big smiles and hugs Neena, thanks for dropping your comment. It’s amazing to know that you’re also Ian’s fan like me and glad you’ve liked my questions. Yeah, Ian’s replies are informative and would help my readers as well. I’m happy with your presence, means a lot 🙂

  13. Nice article with a great explanation. All information is very helpful. I hope that others will learn from you as I do. Thank you again for all your help.
    These are great tips – thank you. I’m impressed by your blogging and I look forward to reading more posts in the future.
    Thanks so much for sharing

    Jagbir Sandhu

    1. Oh, that’s great reply with good appreciation Jagbir, thanks for reading my blog posts. I do care for my readers a lot and thus presenting some useful posts for them. You’re welcome here to leave your thoughts.

  14. Hi Nirmala,
    Thank you so much for writing up such a nice post and thank you to everyone that commented also. I really appreciate it and I am so honored.


  15. My great pleasure to honor you Ian, your replies deserve to get praising comments. I’ve learnt many valuable things from your answers and thanks for finding time to drop your comment here 😛

  16. This is a great resource for me. It gives lot of new tips and tricks. Actually I was not aware of Razorsocial site and the author.
    As soon as I read this article I rushed to this site and started reading…Thanks for sharing with us.

  17. Hi Nirmala,
    This is good and very much appreciated.

    Mr Ian is clearly one of the best in the industry, when it comes to social media marketing. I have been reading his blog for sometime and would say, yes he is someone who really knows his stuffs in and out.

    Thanks for giving us the opportunity to learn and know more about the man and his business.

  18. Hi Nirmala,
    One more masterpiece from you. We always get inspired when you know about others and this is what happens with me every time I read about a successful blogger. Special thanks to Ian for listing out the SEO strategy of his.
    Keep up the good work.

  19. Hi Nirmala,

    Ian is an amazing social media coach, blogger and much more. I have visited his blog and found some informative posts.

    It’s good to see him here.
    As he says it’s important to write quality content if bloggers want to get success. There is not a shortcut in blogging. Hard work and patience is required.

    Social media is the greatest key which can be used to drive traffic to any blog effectively. I personally like Twitter. Though I use Facebook and Google+ too but still it’s the matter of choice.

    Thanks for such an amazing interview.

    Hope you have a great weekend.:)


  20. Hi, I visited your blog after a long time. In fact, its whole one year. Nice to see your progress. Wish you all the best. Thanks for sharing tips from Ian Cleary .

    1. Hi Madan,

      Thanks for revisiting my blog after a year. Yeah, I’m working hard for my blog and presenting some valuable information for my beloved readers. Thanks for your appreciating comment, keep coming 🙂

  21. Just gone trough this interview with Ian. No dount I have lots of learnings from this interview post about social media. I would like to know Ian views about guest blogging in today’s scanario. How one should go about using guest blogging for taking their busines to next level and how they can be top influncer for their targeted niche.

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