Do You Use Popular Hashtags To Market Your Business On Social Media?

This post would insist you to use popular hashtags on social media for marketing your business.  

I found a very interesting post on Google plus shared by a newbie blogger without hashtags, and I immediately suggested him the best way to use hashtags while sharing the posts in social media. He asked me its importance, and I replied that the hashtags helped to connect with the like-minded audience and target an exact market.

Here is a detailed post on hashtags and hope it would help you to recognize its significance and to use effectively in social networks. Let me start from its basics!

What are Hashtags?

Hashtags are content labels that help to track topics on popular social media platforms such as Twitter, Facebook, Instagram, Google Plus, Pinterest, etc. which are preceded by the sign #. In simple words, Hashtag helps you to find information on the preferred topic quickly as they would redirect you to a page that contains all data that use the same word/phrase.

To categorize messages, the hashtag was suggested by Chris Messina in the year 2007 to use them on Twitter.

Why Should Use Popular Hashtags To Market Your Business?

I feel that many of the digital marketers unaware “Why hashtags matter?” and I’d say that the hashtag strategy is essential for every business to get social media success. Here are the main reasons

Use Hashtags For Marketing

1. Hashtags are searchable and act as content keywords.

2. It is possible to collect desirable data from the hashtag usage.

3. A business brand can be publicized and become trending matter.

4. Useful discussion with larger listeners to gain reputation.

5. Acts as a critical tool to improve business efficiency as it has cross-platform compatibility. (dispersal of same content in many social networks)

So, if hashtags are strategically used, it would certainly let your business to have the greater engagement for your brand. Moreover, expending a relevant hashtags will help visitors to find your message, even if they’re not following any of your social profile. Thus, you could market & expose your business to the new audience with hashtags.

Which Social Platforms Support Hashtags?

Most of the social media platforms allow using the hashtags while sharing the business information.

1. Twitter: Tweets can be organized, and targeted brand messages can be delivered by using popular Twitter hashtags. Likewise, trending hashtags can be found easily, and you can join in the conversation by clicking a particular hashtag.

2. Facebook: Hashtag support was introduced in Facebook last year (2103), and if you click any of the hashtags, you’ll be redirected to its feed. Hashtags can be searched in Facebook search bar like #yourhashtag.

3. Google Plus: If you want to get your business information to be noticed by search engines easily, you should use hashtags while sharing your business details in Google plus. The most impressive hashtag feature of G+ is that it includes relevant hashtag automatically to your shared posts. 

4. Pinterest: Pinterest follows the same hashtag approach like other social platforms and hashtags are bolded here. If you click on a particular hashtag, the search link will forward you to check all the target data. I’m sure that you could find a variety of new blogs/websites with Pinterest hashtags.

5. Instagram: To maximize your reach by networking with influential brand followers, use hashtags wisely on Instagram. If not, your target audience wouldn’t discover your business.  

Not only these, LinkedIn, Tumblr and some more social networks support the hashtag feature. 

What Types Of Hashtags That You Need To Know?

Hashtags are of many kinds and the most commonly used are

1. Content hashtags – You can use these common hashtags in your social media posts to improve SEO. They are not popular hashtags but related to your post content. Ex: #socialmedia #twitter #smartphone

2. Brand hashtags – These hashtags are specific to your own business to define it. It may be of your company name or tagline. Do a research, think and create a unique brand name for your trade.

3. Trending hashtags – These are great hashtags that are most talked by the people right now and constantly changing in real-time. If you find trending hashtags related to your business, you may use it in your social media marketing posts to get your message seen by a massive audience.

Do engage with people by using relevant hashtags on your content that gets shared on social networks.

How To Use Hashtags In Social Media Marketing?

If you’re a big social media user, you might be familiar with the term “Hashtags”, and they are created by adding # in front of a word/phrase. To join in conversations, market your brand, enhance promotion, take advantage on popular trends or to discover more content ideas, hashtags can be used in social media marketing.

Following details would assist you to use them correctly on social networks.

1. Select the exact words

To organize your business content and make it easier to find, you should pick the exact words to use as hashtags. For example, if people want to know the news related to a coffee shop they might use the term #Latte. Likewise, it is good to choose the correct words related to your business to use as hashtags. If not, they will consider you as a spammer that would spoil your relationship with them.

2. Pick short and specific hashtags

Keep your hashtags as short as possible because more complicated tags would confuse the people and moreover they might lose its search-friendliness feature. Also, the problem will arise when the long sequence of words runs without spaces. Similarly, you should use the specific hashtags to avoid losing in the broader conversation.

3. Choose easy to remember hashtags 

Using easy to recall hashtags would give clients a better idea about your business. For example, people might use the word #takeabreak to know about Kitkat and #DWTS used in thousands of tweets to talk about the TV show “Dancing with the Stars”. You may create your hashtags and used it consistently across the various social network.

4. Use your hashtag on multiple social media platforms

As I stated early, most of the social media platform supports hashtag feature, you can utilize them to broadcast your hashtag and instil people to remember it when they see it on several times on different social channels.

5. Avoid overdoing hashtags

Even though hashtags boosts brand engagement, over usage would annoy your audience as they feel difficult to read your messages with more no. of hashtags and it looks spammy too. I used to see lot of people hash tagging every single word. It seems unprofessional and clearly states that they have no idea on what they’re doing. So use hashtags sparingly and I’d say that you’re safe with 2-3 per social media post because research says that the engagement drops for the posts that used more hashtags.

How To Get Popular Hashtags To Market Your Business?

Using relevant hashtags in your social media posts would help you to get more followers/clients for your business. But, unrelated hashtag practice results in fruitless business marketing. Thus, you need to research and find the applicable hashtags in your niche are searching for. Here are the some useful hashtags tools to get most popular hashtags to market your business.

Hashtag Tools

1. Find popular trending hashtags

If you want to recognize trending hashtags in your industry, you may use the following tools – It is the most advanced Twitter hashtags search engine to find Twitter hashtags trending to reach your audience. – To help the businesses by improving their social media branding, was founded in the year 2007. It is a paid tool that offers 24-hour trend graph for its users to get a list of popular hashtags. 

2. Get related cross-platform hashtags

To find best hashtags for multiple social networks, Tagboard is an excellent option.

Tagboard – It is a cross-network hashtag-powered social hub that has the live collection of social media posts with hashtags arranged in visual mosaic.

3. Discover powerful hashtags

If you wish to find hashtags influencers in your filed, then you may use Twitonomy.

Twitonomy – If you sign-up and upgrade to Twitonomy premium, you can get most influential & active users, top hashtags etc. from search analytics.

4. Catch perfect hashtags

If you are searching for best possible hashtags for your social media post, you may opt Right Tag.

Rite tag – This free hashtag tracking tool identifies the hashtags that got results and help users to reach beyond their followers.

It is also good to use, the first social hashtag search engine to sort out popular hashtags list and to bring all discussion at one place in real-time.


Hashtags offer a fantastic opportunity for digital marketers to categorize their business related social media conversations and get their information in front of accurate people. They attach several cross-platform rivalries and campaigns together and thus making it easy for the followers to combine their content to display elsewhere.

When you feel that you still need to become skilled at social media, including popular marketing hashtags would aid you to feel like a bit of unknown stuffs as they has immense marketing power. If you got practised to use them properly, then you could easily connect with the targeted customer and increase revenue & brand awareness of your business. So, never underestimate the power of hashtags to market your business as it has ability to get your message out.

I do have good experience while using hashtags on my social media posts. Do you use popular hashtags for business marketing? Have you reached targeted audience and brand exposure with it? Are you using any tool to get hashtag analytics? Discuss with me through your comment. 

41 thoughts on “Do You Use Popular Hashtags To Market Your Business On Social Media?”

  1. Good article
    Seriously the value of these # tags are increasing so much these days that they increase your website traffic by approximately 2/3.

    Thanks buddy

  2. Hi Nirmala Mam,
    I am so happy to being your continued blog reader. I always get something extra knowledge while i read your post and in this article you have shared the importance of hastags which is usual to all the blogger.
    Thanks for sharing..
    high park condominium

  3. Hi Nirmala,

    Informative post indeed 🙂

    Yes, Hashtags are important, and just as you mentioned, they help you connect to the content shared by like minded people, so you don’t have to look elsewhere for similar posts.

    I love using them and sometimes overdo their usage…lol…but more than on Facebook, I think they work the best on G+ and Twitter, though other platforms are catching up with it also now. Yes, don’t use more than 3 I would say.

    I don’t usually use any sites to find out the trending ones, but search for the trending ones and make a list of them, so they are always with me for using in my posts.

    Thanks for sharing. Have a nice week ahead 🙂

    1. Hi Harleena,

      Thanks for reading, commenting and sharing my post. Yes, I am agreeing with your views on hashtags and I do have good experience with it.

      I never forget to use it in G+ and when I shared my post with a tag “tutoring jobs”, I found a great tutor who had suggested me some tips to write.

      Using trending tags in blog posts would help a bit, I would suggest the marketers to use their unique hashtag to increase brand awareness.

  4. Great information you have shared about the importance of hastags . Though whole article was very useful , but you have made it more awesome by adding websites/tools .

    Thanks madam

  5. Hi Nirmala
    As much convenience to search we offer the same level of response we get from others at social media.
    If we categorize our sharings with proper hashtag not only our friends will trace them easily but they will be at higher ranks in overall social media related search engines.
    In your post you provided the best possible information related to significance of hashtags, how to coin them and how to use them and above all where they can be best used to achieve the desired results.
    High quality of the contents of your post shows the amount of hard work you did to make it most valuable content.
    Thanks a lot for sharing this wonderful resource that is one of the most comprehensive posts on hashtagology. 🙂

    1. Thanks for your compliments Mi Muba 🙂

      I got practised to provide maximum (Valuable) information for my beloved readers as it is a great tactic to get back them in a regular manner.

      Good to read your opinions on this post, keep showing your presence here to do the same forever.

  6. Hash tag feels like a cheat code version of SEO. You tag yourself with powerful keywords and hop aboard the bandwagon. You skip the gruelling regiment of building backlinks, but your content better be virally good since you are purely relying on social media forces.

  7. Hello Nirmala ma’am,
    It is a informative post indeed. And #tags are really the weapons of Social media. They help to increase reach and also the lives of the our tweets and statuses. Otherwise our updates would get lost in the heap of tweets.

    1. Well-said Swadhin, you are very exact.

      To reach the targeted visitors, it is good to use Hashtags on social media while marketing any business.

      Feeling good with your comment, thanks for reading my post 🙂

  8. HI Nirmala,

    You have posted very informative article.Seriously # tag is valuable for the business. # tag concept is very important for the each blogger.

    Thanks for sharing 🙂

    Keep it up 🙂

  9. Hello Nirmala ma’am,

    We all know the power of # tags and it’s use every wear in social sites to increase traffic, branding, business or etc. Good to know more about # tags and there tools. Thanks to share your knowledge.

  10. Hello Nirmala,

    I just love your blog post! It’s very informative. Indeed, keywords and hashtags can be powerful tools that can be used in business. I’m glad to have read your post; I’ve gained better appreciation of these tools. Thank you for sharing this!

    1. Hey Sarah,

      Welcome to my blog and glad to know that you’ve liked my blog post and got some valuable data on hashtags tools.

      I’d say that getting visitors like you is my real blogging success and so stay tuned here forever 🙂

  11. An indeed very informative article about importance of hashtags.

    Hashtags helps to find the related topic under one roof easily. It also helps to cover a large audience for our readers, as you have mentioned that is acts a content keywords for the article.

    Thanks for sharing such an informative article.

    1. Hi Shiv,

      Nice to read your opinion on Hashtags and yes, it is very true.

      They acts as Keywords and helps to get like-minded people in social media for any businesss. Your commenting activity is much appreciated and do it forever 🙂

  12. Past months ago,i really dnt know for what sake these hashtags are for and couple of months ago Fb launched hashtag features before us wasn’t interested to me..because,it’s quite doesn’t creates any spark over traffic to my blogs.. But now all the communities and popular all in all… are always touched with hashtags and it boosted search results.. Resulted my facebook traffic increased by 33% because of hashtags.. So, i really font of it and thanks for the valuable information indeed nirmala mam…

  13. I do use hash tags, but not always, excepts at Google Plus. Not sure if it does make any difference at the moment as not so many people are actually searching for hashtags on Facebook or Twitter.

  14. Hi Nirmala
    I’m so happy to see you writing about the power of using hashtags here.
    Instagram is unique because they allow up to 30 hashtags on each post. I never use that many but I do see lots of people on IG using them. You can search a site called TagsforLikes to find popular tags to use on IG.

    Thanks for the post my dear!

    1. Hi Ileane Mam,

      I feel motivated with your comment and many thanks for it 😛

      I never share my blog posts on social media without hashtags and it helps to get good exposure.

      I’m not active on Instagram, yet to do that. Good to know the usage limit of Hashtags on Instagram and will check your suggested tool to get famous hashtags to use.

      You’re always welcome to leave your views Mam and I’d say that your comment adds value to my blog pot 🙂

  15. Hi Nirmala,

    I’m still not that great with hashtags myself and I guess it’s because I never use them to search for something on social media. The few times I have in the past it reminded me of how Google is with not giving you the right information. Of course that could also be the people misusing the hashtags as well but I’m really trying to do better.

    I appreciate the information that you shared here as well as all the different sites to find the hashtags for what we may be searching for. I can always do better.

    Great share here and thanks again.


      1. It would be wrong to generalize whether use of hashtags is useful or not in facebook. it depends upon your business and post. Example – If you are a travel company and have lot of content and good packages for kerala, Use of #kerlapackages would help in facebook too.

        I have checked this myself through an example and my post was on the 1st page of search. There is no rule to it but just basis business and post content.

        Aside to that – somehow in my opinion if i read a post that uses more than 1 hashtag, (FB or twitter or what ever), some how i get the feeling that effort is more to impress search engine then the user. At times it gets distracting to get the gist of the message if used in excess( i saw this mentioned in above post).

        #BTW – Good article

  16. Great post, Nirmala. The use of hashtags has surely been increased across different social media sites starting from Twitter, over the last few years. It’s really a great tool that can be used for marketing, and it can surely attract more targeted customers. Thanks a lot for sharing this post buddy 🙂

  17. Another important thing is that you can register a hashtag on or on This does not mean ownership but its a way to tell the world that this hashtag belongs to me. This does not prevent others to use a hashtag which belongs to you.

    Since after registering – twub or will put your name in their directory.

  18. Surya Tejaswini

    Hai Nirmala 🙂

    It is worth reading this post.Hash tags has become of the trending things in social media today.It is quite essential to know about them now-a-days. They have also become one the most important means to drive the traffic.But all we need to do is to make use of them in a perfect way. Knowing different types of hash tags here has been great. But i have not used them yet. Not clear about how far it is useful in facebook.An elaborated post on how to use hash tags in facebook would be better 🙂

  19. Hello Nirmala,
    what a great post, a complete guide about hashtags!

    As you mentioned, it’s important to choose an unique hashtag to associate with your business, blog or company and stick with it, using the same on multiple social media channels.

    It’s important to not abuse of this feature, as it may look “spammy”.
    In fact, I see many internet marketers getting excited, over using hashtags.

    Thanks for the post,
    really interesting!

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