social-media-trends-2015

6 Interesting Social Media Trends For 2019

I landed on Nirmala’s blog to discuss some interesting social media trends for 2015 which would help you to run the successful marketing campaigns over there.   

Make no mistake; 2019 is approaching – and it’s approaching fast.

Another year is coming to an end but for social media, it is just another year.

For those who are in the social media sphere, you know that 2018 is just the starting point for an awesome journey for visual marketers.

In this article, I’ll share with you 5 social media trends to watch out in 2015 and beyond.

6 Emerging Trends in Social Media 2019

Social media integrates with every aspect of our life and thus it’s important to stay up-to-date on the latest social media developments. Below are the attracting social media trends that will stick around in 2015.

social-media-trends-for-2015

1. Retargeting and Remarketing is just getting stronger

When Facebook rolled out remarketing and retargeting tools for their advertisers, it literally (and I mean LITERALLY) took the world by storm.

Why?

It made many of us realize that the fact is simple; it is always easier to sell a product to your existing customers than to a new one.

So what did (nearly) everyone do?

Marketers and businesses scrambled to their mailing list, customer lists or any lists they could find and started to utilize them.

The results were clear. B2B’s and B2C’s are able to generate more revenue simply by retargeting and remarketing to their audience.

2. Leveraging the power of content distribution services

There are over two dozen social media platforms out there as we speak right now. How much time do you have to spare to get involved in every platform you can think of?

With content distribution services, you can easily share, schedule and even auto-schedule posts throughout the day on separate platforms.

In return, you are guaranteed a higher social reach and productivity level.

Here are 3 examples of social content distribution services that you can start using today.

3. Shotgun vs. Rifle approach in social media

According to Jay Baer from Convince and Convert, the Shotgun approach is probably the best bet for social media marketing in the coming years.

While I have written something about the Shotgun Approach vs. Rifle Approach, here’s a quick breakdown of both:

Shotgun Approach
– Bigger reach

– Higher chance of going viral

– Higher chance for a better return on investment (ROI)

– Much more marketing cost needed

– Time taken for marketing needs is higher

Rifle Approach
– Reaching out to specific targets

– Involving in particular social platforms only

– Easy goal measuring

– Lower chance of brand awareness

– Targeting to a smaller niche/people

It is important to understand that both the approach above are excellent depending on the industry you are in. There is no ‘best approach’ – if that’s what you’re looking for.

4. The value of followers’ engagement

The next social media trend that will dominate in 2015 is the engagement level. Brands nowadays are going all out to reach their fans and engage with them.

Compared to years back, brands were focusing on the number of likes, reshares and comments.

For me, a simple like and re-tweet are NOT enough to build a brand. In fact, the only way to get your branding visible to others is by communicating with your followers.

The more communication = Higher engagements = Better brand visibility

5. Facebook is not the only trend in social media

To be honest, this puzzles me a lot. Bloggers are spending a lot of time on Facebook as it is ‘claimed’ to have good traffic and brand visibility.

While there is no denying that, most of them don’t realize that the Facebook algorithm is changing over time.

Gone were the days where you can reach thousands of organically without using Facebook ads.

Since last year, Facebook ads been taking over our timeline more than you can ever imagine and if you are running a brand, that’s great nice if you have the budget to run several Facebook campaigns.

But what to do when you have no budget (or not willing to spend on Facebook)?

You reach will be severely limited. Period!

Again, this doesn’t mean that you should not use Facebook to promote your post. You could, but you should also look at other opinions on the table.

6. Visual marketing

When you talk about social media trends for 2015, this is PROBABLY the only trend that is growing.

Let’s take some examples here:
• Over 25% of Fortune Global 100 companies have a Pinterest account

• Pinterest represents 17.4% of social media revenue for e-commerce sites (April 2012)

• Sony shows that Pinterest drives 2.5 times MORE traffic than Twitter in 2012

• Survey says that 67% keep up with the latest trends on Pinterest compared to Facebook

• Survey says that 43% associated with brands on Pinterest compared to Facebook

• Pinterest is NOW the 3rd most popular social media platform in the USA alone

Now, what do you think about visual marketing?

I certainly remember those days where sharing a link, some words and call-to-actions would drive traffic from your social media post.

Nowadays, you can say goodbye to that. You need to have images and sometimes, pictures like the below can make things go viral instantly.

social-media-trends-2015

social-networking-2015

Over to you

What do you think the latest social media trends would be like in 2020? Hit the reply button below and let’s discuss further!

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43 thoughts on “6 Interesting Social Media Trends For 2019”

  1. Hey dear friend!

    Thank you for publishing and I certainly hope your readers would dig into it!

    Sending it through all my social accounts and take care!
    ~Reginald

    1. Hey Mam

      Really Impressed with this post, you said right gone were those days when Facebook reach was higher but now Facebook is giving more priorities to their paid customers.
      I liked your unique way of expression your view with ShotGun & Rifle.

      Thanks for sharing
      Regards
      Suprabhat

      1. Hi Suprabhat,

        Thanks for commenting. Facebook is / was a platform for paid marketing. Well, if you have a platform of a billion users, you will definitely go that road.

        Well, you can still reach out to a lot of people on Facebook but if you have no money to invest, don’t expect that high return 🙂

        Glad you find this useful!
        ~Reginald

    2. Social media has already become fashion for individual(s) as well as corporate industry. Obviously social media trending might create big buzz in world wide web.

  2. Hello Reginald bro

    Very well points noted down out here. The trends of social media are growing at a rapid speed nowadays and this is what gonna help the newbies! Even I’ve started my new blog 10 days ago and it is mostly targeted by Social Media. So this post came at the right time!!

    CHEERS and have a happy Sunday 😉

    Regards,
    Divyansh

    1. Hi Divyansh,

      Thanks for the kind words. I just felt that social media is definitely the next SEO. Take a look at brands out there, people are banging their luck with social media and I have a few clients who spend around $30,000 a month just on Facebook ads. So yes, social media is definitely the way to go.

      Thanks for dropping by!

  3. Richard,

    First thanks so much for sharing this post.. as I was wondering which social media platforms are going to make it through the test of time. I noticed you didn’t mention Instagram.. what are your thoughts about that platform. I really appreciated the information about Pinterest, as I’m planning to expand on that platform.. it’s one of those that I believe many are still sleeping on. Thanks and keep smiling

    1. Hi Shalonda,

      For starters, it’s not Richard but Reginald 🙂

      Well, Instagram and Pinterest. Both are extremely visual but the approach is much different. Here’a quick take. Pinterest is about longer images while Instagram is more towards short, square ones.

      Depending on niche and industry, both can really help in growth but at the same time, destroying it.

      The main problem is probably because it need more than just the usual blog and share images. Images must be top notch and looks unique.

      Of course, easier said than done right?

      Hope this helps!
      ~Reginald

  4. Here, in the internet world, there is a rapid pace of change and social media marketing or sites are affected. No wonder that social media will continue to revolutionize in the next coming years. I don’t get astonished about 2015 predictions because time will come that it will happen and it’s going to be obvious.

    Reading your 6 Emerging Trends in Social Media 2015 will boost readers/bloggers or social media marketers enthusiasm and hope.

    Thanks for the list, this content is very relevant and well-written. Great post!

    1. Hi Metz,

      Thanks for commenting. I think there are wayyyy too many trends coming in 2015. But these are probably the cheapest ones available. Haha!

      Have a blessed day ahead.

    2. Nirmala Santhakumar

      Hey Metz,

      Thanks for reading this post and I agree with your views. Yes, there is no surprise to know about social media growth and evaluation. But Regi has nailed the post well in his unique style. Glad you liked the post, keep coming!

  5. Hi Regi,

    It’s great to see your awesome post in Nirmala’s Blog. Accurately you have spotted out the trends in social media. It’s new to heard to heard about the technique of shotgun and riffle, i ll try to make use of this point. Then you said that, most of the bloggers are always stick with facebook, yes you are right. we have to use other social networks like g+, pinterest, linkedin, stumbleupon, delicious, digg etc and also we have to think over blogging communities and forums.

    I am a fan and regular user of pinterest. It is one of the best social media site to get more customers and readers. Have to agree with your point, “Pinterest is NOW the 3rd most popular social media platform in USA alone” yes am getting more targeted traffic from USA alone.

    Just sharing our snaps to pinterest not matters, we have to build proper relationship with the followers and viewers in pinterest.

    Anyway thanks for sharing this selective social media trends. Keep up doing.

    Expecting another post like this soon.

    1. Hey Raaja,

      Pinterest and Instagram are probably two of the hardest social media platform to master. Imagine mastering the art of creating mouth watering images really takes something from you 🙂

      But yes, if you do it right, you should be a-okay!

      Thanks for commenting and glad you find this useful 🙂

    2. Nirmala Santhakumar

      Hi Raaja,

      Welcome again here! Good to read your comment and yes, it’s really an awesome post by Regi. I too enjoyed reading his Riffile and Shotgun social media strategy. As you specified, there are countless social networking platforms available to create a good reputation for our blog.

      Cheers you’re an avid Pinterest user and will follow you over there. Yes, you’re very exact that we need to follow the appropriate people in Pinterest and should practice the consistent pinning habit.

      Thanks for leaving your thoughts here, keep visiting!

  6. Swapnadip Chakraborty

    Hi Reginald and Nirmala,

    Its good to see Reginald on here. He is specialist in Social Media. I must say Nirmala that your initiative helps your reader to go through Reginald’s awesome article regarding Social Media.

    Now coming back to your post, this is indeed an informative. We blogger know the importance of Social Media. And it is changing day by day. Most of blogger depends on Facebook to get more traffic. I also agree that it helps to boost your traffic. But it may increase bounce rate of your blog.

    There are so many social media available in the internet world apart from Facebook. If we can use them properly, then I think we should not be worried about getting quality traffic at our blog.

    Not Only getting traffic, but it will also help to build strong relationship with other bloggers around the world.

    Thanks for writing social media trends for 2015. It will give hope to every blogger that it is one of the key way to receive traffic.

    Wish both of you have a great week ahead.

    Regards,
    Swapnadip…..

    1. Hey Swapnadip,

      How are you man? Thanks for commenting. Social media is definitely a great way to build traffic for free. The biggest problem?

      It takes a lot of your time daily just to engage with your followers. Nonetheless, always start somewhere; you don’t want to miss out the golden opportunity!

    2. Nirmala Santhakumar

      Hello Swapnadip,

      I’m agreeing your social media opinions and yes, it is an important medium for bloggers to gain credibility and brand name. Yeah, Regi is a smart guy, social media expert. I network with him from long and great fan of his long posts (but always struggle to read such long posts, just kidding Regi).

      I’m driving very low traffic from Facebook and not giving much importance to get readers from there. My highest traffic sources are Google Plus and Pinterest. As you said, I’m creating good relationship with like-minded people with these sources. Thanks for adding your comment, keep visiting!

  7. Minakshi Srivastava

    Hello Reginald,

    First of all it’s great to see you in Nirmala’s Mam Blog :).I think Social Media campaign becomes more crowded in 2015 as we have seen many changes have come through social media in the past few years.

    Now Social Media will become more focused and specialized on business sectors and maybe in 2015 Google Plus will become one of the important part of social media.

    Thanks for sharing this wonderful article with us 🙂

    Have a great day !

    Regards,
    Minakshi Srivastava

    1. Hey Minakshi,

      Thanks for commenting. For one, I love to see how Google Plus works down the road. At the moment, the ‘engaging’ community is so small and majority of us who are there, are just leveraging it for some SEO boost.

      However, I feel that with the right strategy, you can grow your traffic nicely from Google+. Just adding!

      Thanks for reading 🙂

    2. Nirmala Santhakumar

      Hi Minakshi,

      I should appreciate your regularity in leaving comment, thanks! Good to know your views on social media trends for the upcoming year. Stay tuned!

  8. I loved the point where you have mentioned Facebook is not everything. There are many social sites which you can target such as pinterest, triberr.. Right?

    I was unknown to these trends for 2015. Lets see how it goes. What will work and what not?

    Amazing post Reginald.

    1. Hey Mark,

      Thanks for commenting man. 2015 will be huge and we are targeting remarketing (for paid). For free ones, we are slowly seeing people getting ‘away’ from Facebook since the algorithm is changing towards paid. This means that you need to spend EVEN more time on Facebook just for the same effect.

      Nonetheless, yes! 2015 is all for grabs and can’t wait to see how it works out to be like!

      Talk soon man.

    2. Nirmala Santhakumar

      Hi Mark,

      Thanks for taking time to add your thoughts here! Yes, Triberr and Pinterest are awesome networks and I’m active in both. Glad you came to know these social media trends through Regi’s post. Keep coming to share your views!

  9. Hi Nirmala/Reginald,

    Well, 2015 is around the corner and we should brace up for trends in the blogosphere. Social media has come to stay and in the coming years we expect enhancements in the way it is run.

    I am thrilled with the trends that would make social media attractive as shared in this post. The points are revealing!

    I am not too learned about the shortgun vs rifle approach but I guess the comparisons made between the two gives me a headway of what it means.
    Thankfully, there is link to a full article!
    I left this comment also in kingged.com where I found this post.

    1. Nirmala Santhakumar

      Glad you get excited with the trends of social media specified by Regi! Yes, it is a precise comparison which is easy to understand. I’m accepting your opinion on future social media. Stay tuned Sunday 🙂

  10. Hi Reginald and Hello Nirmala

    First of all a warm welcome to you at Nirmala’s blog and am glad to tell you that I have been part of this blog’s awesome community since long.

    Secondly thanks a lot Nirmala for bringing this king of internet marketing a little closer to us as here we can talk to him in addition to his online presence at his blog and social media. So this is an added benefit.

    But most important is the prompt-preview of his post. I think this is a few of the posts which so far has been published previewing the blogging and social media in coming months.

    While reading this post I was just thinking just ten years ago who knew that Stumble Upon would be fully replaced by Facebook and a great internet marketer from Indonesia would be further foretelling the ultimate fate of Facebook and would be convincing how one has to focus at several social media platforms to compete with others. It was just a thought came into mind and shared with you.

    Thanks a lot Sir Reginald for sharing your expert views on social media trends in 2015 and I do agree that things won’t be much easier in years to come and one needs to by so subjective and analytical while doing any kind of online marketing.

    1. Hey man,

      Thanks for commenting! Oh yes, you are right.

      If you want to make the mark in 2015 in social media, you should NOT focus on just posting on social media. Plan your way through and this is ONE thing many people don’t do.

      Certainly hope you find this post useful and thanks for commenting man. Looking forward to participate more in Nirmala’s blog here!

    2. Nirmala Santhakumar

      Hi Mi Muba,

      Cheers that you’ve been taking part since long over here, it is truly appreciated. I just made a request (1 time request) through Facebook and the next day, Regi knocked my FB message box with his post. I was wondered about that awesome guy who have immense knowledge in social media.
      Thanks for sharing your thoughts here Mi Muba and am agreeing your online marketing view 🙂

  11. Hi Nirmala and Reginald,

    Great post. I really think content distribution services can be helpful when you have expenses to spare. If not, doing it the old fashioned way will have to work. I liked the way you explained the importance of using other social media networks, like pinterest. I never got into pinterest, and it is still relatively new to me but knowing that so many global companies and ecommerce sites are being successful and using them makes me curious. Thanks for sharing!

    1. Hi Lawrence,

      Thanks for dropping by and commenting. Totally appreciate it! Pinterest is cool and in most cases, works well for some brands. If you are a blogger, it is really tough since you don’t have physical products.

      Definitely not impossible but why not right?

      Talk soon!

    2. Nirmala Santhakumar

      Hi Lawrence,
      Just now replied to your comment in Kingged, thanks!

      I would suggest you to be active on Pinterest to create the brand awareness and gain some credibility. Hope you’ve read Regi’s reply.

  12. Hi Reginald,
    great post!

    I think visual marketing is going to be more and more important.
    I found a nice resource : https://imgflip.com/
    That you can use to produce catchy images with nice titles and subtitles.

    I use it as a new marketing weapon.

    Thanks for sharing,
    have a productive week!

    1. Nirmala Santhakumar

      Hi Erik sir,

      Thanks for adding a great resource for visual marketing, will check its details now. Glad to get your regular presence, i feel good with it 🙂

  13. Hi Reginald,
    This is my second visit and once again you came up with a great post.
    Great six social media tips for all the blogger especially for me.
    Thanks for sharing..
    mens footwear

  14. Hi Reginald
    It’s a fact that your blog posts are so unique and interesting and I enjoys a lot while reading your posts because you explained your post very deeply in a very easy and clear language. Thanks for your support and Happy Blogging 😀

  15. Hi Reginald

    Your post is really superb. In the current period social media is improving in an tremendous way and in future period like in 2015 it will be very helpful for the upcoming bloggers 🙂

    Thanks!

  16. Hey,Dude

    It is very informative post and your post give me some new ideas.Here effective ways to explain social media trends.Thank’s for this informative post….

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