If you are the one, who puzzle about “How do I see my mentions on social media” or looking for some tools to track social mentions, and then this blog post is for you!
Yes, here you can understand the importance of knowing social media mentions and get some reliable sources to track the social media places where you have been talked out.
Any business can thrive on the web if it takes the benefits offered by social media. Yes, people use social media to connect with their preferred brands.
It wouldn’t be essential for a business to be present on each social platform rather it can choose the suitable ones to maximize the potential and reach the target audience to save time and investment.
On the other hand, every business brand wants to have a good volume of social media mentions in the form of Facebook Like & Share, Retweets, Repins, Linkedin share, Google Plus +1 & Reshare and so on.
To get positive mentions, they invest their smart work in targeting the exact customers, organizing the content, adding eye-catching images, showing the personality to stand unique and stimulating the audience to give replies to the questions related to their product/service.
However, how do they know where they were mentioned? How to find the social media mentions are a kind of praise or criticism?
Even though, it is more likely to check the remarks through the notification feature at every social network, some businesses are keen interested to check all the social media mentions at one place for deeper level of monitoring & measurement and to arrange an efficient social media marketing strategy with it.
Before checking the tools to monitor social mentions, let me tell you the importance of social media mention!
Why Social Media Mentions Are Important?
The metrics offered by the mentions can measure your fame in social media, and it is increasingly important to convert your site visitors into customers.
Another essential reason to find your brand mentions is that you can reward the positive remarks and consider the negative feedback as an excellent opportunity to improve your business brand.
Besides, you may use the inspiring social mentions as testimonials that would act as a social proof in your marketing strategy.
Furthermore, if you have a business update, you could sense the feel of your audience about your latest news and collect and use social mentions for the upcoming content generation.
Out of all, your self-esteem will be boosted while reading the good things being said. Do you agree with me?
Now, How to create more social media mentions is a million dollar question! Let me share my knowledge on increasing the talks about you/your business on social networks.
How To Increase Social Media Mentions?
I can’t assure that the following strategies will bring you up in social media, but they can improve the chances of getting more social media mentions.
1. Stay focused to get exact social media followers.
2. Craft helpful content with relevant visuals that can generate comments.
3. Be different by displaying your character.
4. Let your humor play a part but avoid discussing sensitive topics.
5. Inspire your audience to talk about your brand through call-to-action.
6. Read the mentions correctly and respond in kind.
7. Acknowledge negative mentions and offer the perfect solution for them.
3 Best Tools to Track Social Media Mentions
Check the below tools that would help you to track your brand mentions across social media.
I’ve been using the free version of this outstanding tool to gather my social mentions through the mail. If you connect the social accounts to your alerts, you may react to them without leaving the application. In 2013, Buffer and Mention announced a new partnership to check and respond to the brand mentions in a better way.
It is possible to get a snapshot of your mentions by source, language and over a particular period by exporting them to PDF, CSV, XLS, and TSV. No matter you’re on the devices like Android, iOS, Mac or Windows PC, you can access Mention from anywhere.
You’ll get the notification from Mention through the registered email. In the below image, you can see some mentions of MyMagicFundas. I’ve marked a mention of MMF by Atish Ranjan in a screenshot for his updated post.
If you use Chrome browser, you may install the Mention Chrome Extension.
If you want the best alternative for Mention tool, I would recommend using Sprout Social, an excellent social media management tool where you can create the email alert to get the social media mentions.
Social mention is a tool that tracks and measures what people are saying about your brand in Twitter, YouTube, Reddit, Digg, etc. Offering point-in-time social media search and analysis is its best feature, and you may set to receive the daily mentions from here. You may also grab the trending news through this real-time social media search tool.
Social searcher is a free social media search engine that allows you to find and save social mentions. You can set up email alerts in this social mention search tool and don’t need to log in to get information. This fantastic tool has been featured on the popular blogs like Forbes, Entrepreneur, Social Media Examiner, etc.
Tools To Track Brand Mention On The Web
Not only on social media, but there also exist some exceptional online tools to watch the brand mention on the internet. They are
- Google Alerts – You may discover the areas where you’ve been mentioned on the web through email alerts.
- TalkWalker – It is an unusual source to find mentions specifically on news, blogs and discussions.
- Moz Tool – This fresh web explorer tool would allow you to observe the latest mentions.
For WordPress Users
Are you WordPress user who would like to track the tweets, likes, pins and +1s (where you have been talked about) from your WordPress dashboard? Here is a plugin for you to monitor social media mentions! It is “Social Metrics Pro”, a premium plugin!
With this plugin, you can look at the social media places where you have been mentioned. It is being used by the influential internet marketers and bloggers for better conversions and to get more social signals. You can choose the social networks of your choice that you wish to track.
If you’re a business who’re putting tons of efforts for On-page SEO and building backlinks, you may not getting good results in search engines for your business website/blog. This may be due to your non-appearance on top social networks as Google and other search engines are tracking media mentions and social signals.
“The more you have been mentioned on social media by your followers and prominent persons, the more you will be considered as authoritative by the search engines and you would get better results for your business”
Keeping your business on social media would help you publically display that your business holds an excellent customer service as a priority. The strategic monitoring of social mention would let you uncover the opportunities to engage with customers and provide better service to them.
Unlike in real life, you can monitor the social media for specific mentions in real-time with the tools that I’ve listed above. I hope that you’ve recognized the importance of tracking social media mentions and identified some helpful tools to track them.
What do you think about this post? Will it help you to stay on the top of the social mentions? Do you monitor your social media mentions? Which tools are you using to track mentions on social networks and how do you respond to them?
I might have missed listing some helpful brand mention-monitoring tool, so let me know if you aware of any such tools through the comment section.