Social Media plays a vital role in the promotion of your brand online. When done right, an excellent social media marketing campaign can bring remarkable success to your business.
If you are a beginner, then the first thing you will realize is that it can be a challenging task to manage each of your social media accounts individually and manually.
Hear it from the experts, the only way to effectively manage your social media accounts is with the help of social media tools for beginners which will help improve your efficiency &quality and earn you better results in no time.
Choosing The Right Social Media Tools As A Beginner
With so many social media tools to choose from out there, it can be quite overwhelming for you as a beginner.
Rather than employ a random approach, choosing the right social media tools for you calls for an approach guided by a specific set of guidelines detailed below:
Criteria For Picking The Ideal Social Media Tools As A Beginner
- Does the tool make the process of managing multiple social media accounts easier? The tools you choose must be easy for you to use as a beginner.
- Does the tool help you take less time when managing your social media accounts?
- Multiple Accounts: Does the tool allow you to manage all your social media accounts on one platform?
- Team Collaboration: Team collaboration features can help a team achieve more on the same platform.
- Usability And Product Direction: Is the tool able to keep up with your business needs? Also, is it able to keep up with the recent trends on social media?
- Monitoring And Analytics: Are you getting detailed analytic reports on your recent social media activity? Can you also monitor industry keywords, competitors, industry hashtags, etc.?
- Productivity: Finally, is this tool helping your social media marketing campaign attain better results?
To make your social media tools selection even more comfortable for you as a beginner, I went ahead and used our expansive knowledge in the industry to handpick the best social media tools for beginners in 2019 and grouped them into the following main categories.
Social Media Reach Tools For Newbies
The primary goal of employing a social media marketing campaign is to reach more people. The following tools have been designed to enhance your social media reach.
1. Google Alerts
Google Alerts helps you to monitor the web for new and exciting content by tracking content shares and mentions. You only need to set alerts for specific brand names and industry keywords.
Socialmention is a search tool designed to aggregate user-generated data from across the world into a single stream of data in real-time. It lets you to easily track what people are saying about you, your brand, your products, and any other brand or topic.
3. Free Review Monitoring
Free Review Monitoring allows you to and effectively track reviews from all the major review sites for each of your businesses no matter the location. It gives you an edge as you can track competitor reviews and respond quickly to negative reviews.
ContactOut is an excellent tool to connect with the people for your business needs. It is actually a Chrome extension that helps you find emails and phone numbers so that you can easily communicate with the clients or customers you want.
As the ContactOut could find the emails efficiently than its competitors, it is considered as the world’s best-recruiting intelligence tool. You can find anyone’s email on LinkedIn and Github, save their profiles and reach them through email campaigns.
Today’s social media professionals must possess graphic design knowledge. Don’t fret; I’m not suggesting that you become a level 9 Photoshop expert, especially keeping in mind that you are just a beginner.
There are several tools out there that don’t require you to be a graphic design expert. Here are the best beginner graphics tools I handpicked for you.
Canva enables you to create excellent visual content to use across all your social media platforms. You can create and edit blog post pictures, business logos, business cards, headers, and so much more.
It is one of the best social media tools for beginners which is made possible by an intuitive drag and drop interface filled with numerous templates, backgrounds, fonts, and images.
You will especially like the fact that Canva comes with lots of free, ready-to-use templates and images which are ideal for virtually all social media platforms.
If you are looking for images that will make your social media posts livelier, Pablo is the right tool for you. It comes with over 50000 stunning photos to choose from, 25+ stylish fonts, and image resizing tools.
Befunky is a creative tool with all everything you need to edit your favorite photos, create graphics from scratch, and create photo collages.
It allows you to crop and resize photos, turn real photos to art pics, edit pictures in batch, retouch portraits, create transparent backgrounds, and so much more.
You will also love the fact that it comes with over 1 million stock images, thousands of vector graphics and icons, and numerous customizable design templates.
Long posts might be ideal for website content but not for social media. This is where infographics tools come in. They can help you turn your long post into an exciting image to be shared across all your social media platforms.
Infogram is an interesting visualization tool that enables you and your team to create beautiful infographics. It comes with ready-to-use infographics templates, object animations, and interactive charts and maps.
Piktochart comes with 800+ professionally designed infographics templates. You can also add interactive charts, animations, and videos to your infographics.
For the perfect finish, you can use the intuitive drag-and-drop interface to move things around, change colors, and edit fonts.
Every avid social media user needs a quality GIF now and then. Giphy provides you with a massive collection of free, high-quality, and funny GIFs to use for your social media marketing campaign.
URL Shortening Tools
Shortening URLs sure makes your social media posts to look neat. The following tools can help you shorten and personalize your links.
Bitly is a tool that enables you to create personal, recognizable, and call-to-action URLs to drive brand name equity. It also gives you access to robust data analytics tools so that you can measure your social media performance in real-time.
On top of an integral URL shortening tool, Hootsuite allows you to schedule your social media posts, as well as manage and track the performance of social media content after it goes live.
If you are a beginner in the digital world, then these tools will enhance your social media presence by providing an easy and effective way of coming up with good content, tracking its performance, as well as achieving better reach for your brand.
It is worth spending time with every tool in each category to get accustomed to all their features. While all of them come with free features, others will offer some extra stunning features for a few bucks.