10 Worst Pieces of Social Media Advice I Came Across

People use social media to connect with their friends or clients. If you’re on social networks for personal use, you hear the general pieces of advice like “Do not spend too much of time on social media” , “Keep your personal information safe”, “Know and manage your friends” and so on. But if you’re following some best social media strategies to improve your brand presence and attract fresh clients for your business, you must have come across some pieces of advice from experts.

Sometimes, people share imprudent social media advice based on their beliefs. I’ve been on different social networks for my blog’s growth and thus I’ve come across some worst social media advice that has adverse impacts. I thought to share those most horrible pieces of social media advice with you which would help you to disregard them for your business marketing.

Terrible Social Media Advice To Ignore

Here are some awful pieces of social media advice that you may neglect for your business. 


1. Must have presence on all social networks

The more social networks you use, the better exposure you can have – This is the most horrible social media advice I’ve ever heard. I would say that it is certainly far from the truth. Yes, if you have more social accounts (Say more than 10), you’ll need more time to manage your activities over there. If you are incapable to stay active on each account, then it would make your followers think that you’re not serious about your business.

Just choose 5-6 social platforms where you audience are most active and ready to engage with your posts. Instead of spending more time to build social profiles, you may focus on finding your target audience and network with them.

2. Simply be on Facebook/Twitter

Focus solely on one platform, either Facebook or Twitter – Not only me but no one will also pay attention to this social media advice. Some entrepreneurs have great information and content but limited time to spend on social networks. So they assume that it is enough to be active only on FaceBook/Twitter. This postulation is entirely wrong. Yeah, if you focus on only one network, you’re making to tumble down your readership potential in a big way.

I’m suggesting you to deal with significant social profiles but focus one at a time. Spend quality time to share your information/interact with your followers, and then proceed to the second and third network to do the same. This will diversify your business presence on social media.

3. Social media surpass Email

If you signed up and lively on multiple social media sites, you may stop thinking about sending/receiving Emails to your customers – This is one of the nastiest social media advises I’ve heard. Of course!!! Even though you can reach the potential clients for your business through social media, email marketing is the personal, practical, convenient and affordable way to promote your product/service.

I would say that one engaging email is enough to convenience your subscribers to buy your product/service or visit your blog than sharing your blog posts on several social places (multiple groups/communities). Email marketing plays a vital role in internet marketing strategy and thus in no way will social media overtake Email.

4. Put a Full stop for manual activities

As there are plenty of automation tools available, you may put a full stop to your manual activities on social media – Don’t you feel reckless with this worst social media advice? Yes, I too! If you don’t care to be on social media, it will show your disrespect to your readers.

Social media is all about interaction, and your followers expect real-time contact. I’m not saying to stay against robots! It would upright to mechanize some content on social media under unavoidable circumstances, but you need to make actual conversation with your supporters at most of the times.

5. Use numerous/popular hashtags to gain publicity

Use a lot of hashtags on social media for better reach and visibility – I’ve listened to this dreadful advice from some social media enthusiasts. If you use too many hashtags on your social posts, your cohorts might feel difficult to read them. Moreover, gone are the days were hashtags used to organize your shared information. Using unrelated/popular hashtags would seem unprofessional, and I don’t feel that your readers would take kindly to that.

Popular hashtags are already used by millions of people and using the same on your social media posts would not let you promote your blog/business. Try to use your brand name as hashtags to shout about it. Also, use related hashtags in limited number so as to avoid annoying your buddies.

6. Post non-stop stuff daily

If you’re not posting the dozens of stuff daily on your social networks, then people won’t talk to you – This is the funniest social media advice that I’ve taken notice! I do agree that your fans would expect helpful information from you daily, but posting non-stop stuff in 24 hours would make your social page look spam that may nudge them to unfollow you.

While being active daily on social media is essential, but merely posting discrete/inferior content would not help you in anyway. So, test the time and frequency of your updates on social media with your audience and decide the post daily updates.

7. No need to react (or delete) negative comments

You don’t need to respond to negative comments or just remove the disparaging talk – Social media advice of this kind is awful and would be a mistake. Some people will be jealous of your success and start to criticize your social media updates. So, if you decide, not to react or remove those comments, it will make you look like that you’re not transparent. Besides, your audience may feel disgusted with this activity.

Just engage with criticisms of social media in a calm and optimistic manner. As you’re turning the critic into a believer, you can boost customer loyalty and create positive mindset on your business brand.

8. Get more followers on social media

The number of social media followers that you’re having, the more you’ll be considered as an authoritative among the people – I had also been reached this terrible social media advice. I’d never deny that thousands of followers is a huge asset for your business, but be sure to get attentive supporters who are ready to involve with your shared posts.

Do not follow the people simply as they follow you. I’m not saying that the fans are not important, but you need to focus to get leads or customers for your blog/business and build relationship with them.

9. Have multiple accounts for single social network

To grab good coverage, have multiple accounts for one social network – I got surprised with this worst social media tip. When your social media fans see your post under your multiple accounts (on single network), they would get confused and run away without reading your information.

Solidarity is more crucial in social platforms and thus do not use fake/many accounts in one social network. Moreover, try to maintain consistent branding (Logo, message, image etc. what you have on your website should be same on your social profiles too) to gain good credibility and more clients.

10. Social media strategy is pointless

You don’t need to follow a social media strategy – I have supposed this poor social media tip in my earlier days of blogging (but now following a simple strategy). If you don’t have a solid plan to use social media, you could not deliver your content to your potential clients at appropriate time.

Research your audience and prepare a good social media plan with the summary of everything you plan to do. Conducting an audit and listing the social tools to be used would help you successfully accomplish your social media goals.

Final Words:

Now a days, social media turned into a part of business strategy. Crafting a good presence on social media platforms is more indispensable for your blog/business. Remember, there is a lot of social media advice out there, some of it is brilliant. But some of it can seriously harm the reputation of your business.

So, it is more important to ignore some worst social media advice and I would suggest you to let your personality shine through which the people could see beneath the hood of your business. Am I right? Now, it’s your turn to speak. What’s the worst social media advice you have ever received? What other awful tips about social media would you add in my list? Add value to my post through your comments.

40 thoughts on “10 Worst Pieces of Social Media Advice I Came Across”

  1. Hi Nirmala,

    Interesting post on worst social media advice, I also heard such kind of advise. I agree with all points except #8 point. I am not saying if we have lot of followers, automatically lots of projects or client will deliver to us but definitely when it comes to promotion of any new product and we have good followers, some extra cash automatically will be come into our pocket 😉 🙂

    Jyoti Chauhan

    1. Nirmala Santhakumar

      I agree with your viewpoint Jyoti 🙂

      Yes, of course! Having large follower base is good but they should support us in any way. Following inactive people would not help us and thus I insisted my readers to get attentive supporters.

      Thanks for finding time to leave your views Jyoti, keep coming 🙂

  2. Hi Nirmala,

    You compiled awesome tips and in some situations you forced me to stop and think it again.

    I’m a bit active in Facebook, Twitter and could not even extend to Google+. It’s not because I though it is unnecessary but the time it requires to be active in multiple networks is really tremendous.

    Moreover, recently there’s new media launched – Tsu where I’ve created an account and try to be active from very beginning.

    I believe I’m lacking huge by not utilizing Google+, isn’t it?

    1. Nirmala Santhakumar

      Your comment hit my blog after a long days Suresh, I’m really glad about it. Thanks for your great appreciation and it really means a lot that my post made you to think.

      I would say if you’re not on Google Plus, you’re missing something. Yes, it has several benefits other than SEO. Yeah, we need to spend quality time on every social network to engage our followers.

      Good to know that have been active on Tsu from the beginning, yet to have my presence over there.

      Thanks for sharing your experience, keep visiting 🙂

  3. Hi Nirmala!
    I appriciate you to choose this type of useful niche – Worst Social Media Advice.
    I am agree with your points.I want to say that
    Social Media is a best source to generate inorganic traffic but you can’t take benefit of them untill or unless you use legal and impressive techniques.

    1. Nirmala Santhakumar

      Hi Amit,

      I feel good with your appreciation, thanks 🙂

      You’re exact! Yes, social media plays a vital role in business strategy and hence we should apply innovative techniques to take out the benefits from there.

      Thanks for finding time to leave your thoughts, you’re always welcome to do the same 🙂

  4. This is definitely a very interesting post about social media advice by you Nirmala. Many people give us different type of advice when it comes to social media marketing. Some of the advices may be right, while some may be totally wrong..I myself believe that social media marketing is very important and we need to learn a lot about it. Social media marketing when done in the best way can provide us the best type of result.

    1. Nirmala Santhakumar

      Hi Mohit,

      Glad you find my post as interesting one 🙂

      We hear lots of advice in day-to-day life and these are the worst pieces of advice related to social media that I came across. I believed some them in my earlier blogging days but now familiar with the methods that really work on social networks.

      Yes, social media strategy is most essential to bring the best marketing results. Thanks for your thoughtful comment, stay tuned 🙂

  5. Hi Nirmala,
    Came up with an interesting post. Social Media presence is very important for business as well as bloggers. It’s playing a vital role in promoting our business. Advice can be given by anyone, but we are having responsibility to find out what is good and what is bad.

    Some advice suitable to one must not be for other’s. I always used to say that, “I am responsible for what i said and I am not responsible for what you understand”. We have to keep this in mind, when someone made advice.

    Anyway thanks for sharing such a detailed “Worst Social Media Advice”.

    1. Nirmala Santhakumar

      Hey Raaja,

      I completely agree with your comment 🙂

      Especially, I loved the line “I am responsible for what i said and I am not responsible for what you understand”. Getting advice from others is one side and how/what we take and implement is most important. Yeah, we need to recognize the best and worst advice.

      Sure! I’ll keep your point in my mind while getting advice from others. Thanks for adding your comment, keep coming 😛

  6. hello Mam
    I was so confused regarding social media. is fb n twitter are sufficient?
    I am not getting much traffic from any other one also, but hope is in my heart to get soon. should i give them time or just leave them?

    1. Nirmala Santhakumar

      Hi Ajay Singh,

      Why you’re getting confused? No need!

      Yes, you don’t need to leave social networks. Your presence on Facebook and Twitter is not enough. There are other exceptional social media sites like Pinterest, Stumble upon, reddit and so on. Just you need to have a solid follower base (supporters) in those places.

      So, just sign-up over those networks and follow the link-minded people. Do favor for them and in turn they will do the same for you. Building relationship is more important in blogging and we can attain it through social media.

      Now ask, what is your doubt?

  7. Hi Nirmala

    A wonderful pack of worst social media advice you shared in this well crafted and well formatted post.

    Many people hear a few of them but don’t review them seriously and start acting upon them and even never realize their mistake till they fail to achieve their social media goals.

    I will mention the #4 especially. People just rely on a social media sharing tool and think now they are everywhere and people will feel their presence.

    They maybe don’t know that with any sharing through such tools there is also mentioning of its brand anywhere in the share and people do know it is not organic sharing.

    Secondly presence on social media does not mean just sharing one’s post. It also means one’s regularly interacting with others, resharing others posts, liking, commenting and just chatting without any commercial purpose.

    Thanks a lot for yet another wonderful post as always.

    1. Nirmala Santhakumar

      Hi Mi Muba,

      Thanks for letting me know your awesome thoughts on bad social media tips. There are countless automation tools available and thus some of the internet marketers forget about their real presence. I use robots but in limited way.

      Yes, sharing other’s posts would help in creating good relationship and also let us to take our blog to next level. I always interact with my followers and yeah, I watched your involvement too.

      I thought to help digital marketers to perform better in social networks and thus crafted the terrible pieces of social advice that I came across. Thanks for adding value to my post, stay tuned 🙂

  8. Hi Nirmala,

    From my starting days I have been reading that using social media is very effective. We all should use it for better results and drive traffic to our blog.
    But as you have mentioned here that its hard to know which advice is worst? Showing our online presence is good but what if we have many accounts. Its better to stick at one platform instead of many.
    Reacting towards negative comments is necessary. We all should maintain our blog properly.
    You have shared some amazing tips here.
    Thanks for writing this article.
    Enjoy your rest of the week.:)

    1. Nirmala Santhakumar

      Hello Ravi,

      Thanks for sharing your social media opinions. Yes, it is good to stick around few networks (not one or two) to improve our credibility. We need to identify the good and bad advice about social media and implement the better ideas to get exposure for our brand.

      I have seen some people who deleted their post if they received negative comments. As I specified in the post, we used to get criticized by jealous people and hence approaching them with a positive mind set would advance our trustworthiness. I had very few negative comments and I didn’t deny to react.

      Thanks for showing interest in leaving your comment, it is much appreciated 🙂

  9. Hey Nirmala,

    Great article and thanks for sharing. You nailed it big time!

    I can’t agree more with the first one. Focus is the key. Focus where your readers are and they will in come to you.

    Thanks for sharing!

    1. Nirmala Santhakumar

      As it is a post related to social media, I was expecting your comment Regi and now got it, thanks 🙂

      Thanks for your appreciation! Yeah, you’re very right, focus is the key to get succeed. Why you can’t agree with my first point? Someone told me that you need be active on more than 10 social networks to good reputation. According to my view, it is really impossible to interact with our followers on 10 different networks. We can actively engage with 7-8 (maximum) networks, otherwise we may appoint an intern to manage all in more no. of social places, what do you say?

  10. Hello Mam,

    Really an awesome article on worst social media advices.
    Agreed with all points except no. 1.
    Each social media having their own fan followings. Choice may differ what domain in you are. Some medias will provide you good readership, some will provide you Google love. Its true, the strategy will automatically build over certain period of time and till that you should present everywhere possible.

  11. Hi Nirmala,
    Nice to be here again after a bit gap.
    Good going!
    You come up with some valuable thoughts here,
    Indeed some are really worst!
    Thanks for reminding this valuable truths.
    I was slightly confused in the beginning but
    manage to concentrate on major ones.
    Though I have two accounts in fb and opened in many other sites but i very seldom visit or active in most of them, as mentioned here, if have an inactive account in social media is not worth holding. Now i understand the difference and as you said: “Just choose 5-6 social platforms where you audience are most active and ready to engage with your posts. Instead of spending more time to build social profiles, you may focus on finding your target audience and network with them.”
    This is indeed a great advice. Thanks Nirmala for the insight given on this line.
    Of course I recently joined Tsu.co and it looks like a growing platform one can join and be active, the difference here is the members here when they participate in different activities they get a residual income. Indeed this is a new concept in social media. I recently posted note on Tsu in my page.
    Thanks for this great alert Nirmala
    Hey my commentluv here is not responding
    Have a great and profitable weekend
    ~ Phil

    1. Nirmala Santhakumar

      Hello Philp,

      Thanks for sharing all your experiences here! Yes, having active social followers is more important to build our brand name. Glad to know that my advice helped you to recognize some stuff on social media. Thanks for your continuous support through commenting and sharing 🙂

      Okay, will check the commentluv plugin

  12. Hi Nirmala Madam,

    Great post indeed with some great points for newbies. Social Media is important to build a strong online community, drive more traffic and also get a good position in search engine. But most of the bloggers and webmasters give more priority to Social Media then Content Writing, SEO or building email list.

    You mention here some great points that every bloggers should take care.

    Thanks for the nice post.

    1. Nirmala Santhakumar

      I do agree with your views Manik 🙂

      Yes, the bloggers should make a priority list like Content writing, SEO, Email marketing and then social media marketing. As you said, Social networks are essential to connect with fellow bloggers.

  13. Hi Nirmala Mam,
    Once again you came up with a great post.
    I am agree with you all and i think Tsu is also a great social media site as i am new on that but i think can get more follower there.
    Thanks for sharing….

    1. Nirmala Santhakumar

      Hi Itzarsalan,

      Thanks for checking my post and glad you’re taking part in Tsu. I haven’t create account over there, will do it soon. Thanks for your comment 🙂

  14. Hi Nirmala
    Good post and I guess you got much advice about social media.If you have more followers on facebook they won’t share or like the stuff we share it must encourage them..If we pay in fiverr or other network they can increase your followers in a day but it won’t be worth of having fake profiles.Natural followers are really worth and moreover we should not have inactive followers.Same applies on Google+ , Pinterest and other social networks instead we should try out our-selfs bcoz experience gives more lessons..

    1. Nirmala Santhakumar

      Well said Shameem, I do agree with your views on social media followers. Yes, it is more essential to have supportive followers to gain more social cues for our blog posts.

      Yeah, I’ve heard a lot of advice on social media and just consolidated some terrible pieces of advice for my readers.

      Thanks for taking time to read and left your valuable comment on my post, stay tuned 🙂

  15. Such a creative writing, Nirmala.

    Social media has proved to be best to gain popularity, exposure, clients and ultimately more word of mouth advertisement.

    If you don’t have your business presence on social media, it’s time for you to take action because this is such an identity which cannot be ignored.

    You are right on the point that we cannot manage multiple accounts as this is not only a tedious task but your inbox got flooded also. Managing multiple social media account can be disastrous for your business as well, because you are not going to get time to improve your business site.

    Right and proportional use of social media can bring a real change in your business, but the point is RIGHT USE.

    Thanks for your great suggestions.

    1. Nirmala Santhakumar

      Hi Nagi,

      Thanks for leaving your thoughtful comment, I agree with your points. Yes, handling multiple accounts for one particular social network is pointless and it would confuse the followers too.

      Glad with your appreciation and thanks for finding time to leave your opinion here. Keep visiting here to share your valuable suggestions 🙂

  16. Hi Nirmala,
    Social media advice come in different facets. Its different strokes for different businesses. I think the best advice would be for the business owner to pursue what works best for him. Every business is different!

    Nevertheless, the best way to make the most of social media is to follow what works best for a business. Creating real value through content and delivering same at the right time will go a long way in creating the best social media leverage.

    This comment shared in kingged.com as well

    1. Nirmala Santhakumar

      Hi Sunday,
      Its good to know your opinion on social media advice. Yes, it comes in different form for different businesses and one must concentrate to give valuable information for their supporters at exact time. Targeting, following the exact people and offering data according to their interest would help to advance our social presence.

      Thanks for your comment here and Kingged, means a lot 🙂

  17. Hi Nirmala!

    I would not call getting a lot of followers totally bad advice, I think you can rephrase that for people that miss that point haha 🙂

    You made great points and great job with this post 🙂

    1. Nirmala Santhakumar

      Hi Dennis,

      Cheers for getting your comment 🙂

      Not only you, even I too would not feel bad to get more followers. What I meant is that we should have active followers instead of more followers. If we have large number of followers but if they’re not interested to engage with the content shared by us, then whats the use of having huge follower base. So I’ve specified that our supporters should get involved with the sharing posts.

      Thanks for taking time to comment on my blog. Your appreciation inspires me to write a lot. Thanks again for visiting, keep coming to leave your helpful views 🙂

  18. Hey Nirmala,

    This was well put together. It looks like you’ve seen the same advice that I have. I remember when I first started using the internet for marketing in 2010, quite a few people advised that we should be on as many social media sites as possible. So I did, and purchased a program to get me on a bunch of them at the same time with one click of a button. Well as you already know, this wasn’t the best advice since it wasn’t that manageable LOL

    But yes we should be careful about the advice that we get from people. This post here is something that all newbies should read so that they don’t waste too much time in trying to figure out the best route to take in regards to their home business.

    Thanks for sharing and I hope you’re having a great weekend!

  19. Social media is one of the most useful site for the business, since a business can gets a lot of promotion and popularity from social media.

    But for everything there has to be some strategy which can leads to an important conclusion and great profit. Simply following anyone advice is not acceptable. One should try themselves and learn accordingly. Share information by you is really useful which helps us to move and take correct decision regarding usage of social media.

    Great and indeed useful article thanks for sharing.
    Have a great day ahead! 🙂

    >SK Lohar

  20. Simply be on Facebook and Twitter is one of the worst. Although both of these companies do have a monopoly, especially when it comes to FB, they own WhatsApp, Insta, Messenger and what not? But when it comes to your business, you have to wisely choose which one suits the best for you and what your target audience is.

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