Backlinks and Its Effective Role In Blogging

Here is the post for the bloggers about Backlinks and its effective role in blogging for better understanding its importance and necessity.


Links to the blog that originates from other blogs/websites are called Backlinks. It is also called inbound links and defined as the measure of the reputation of a website/blog.

Backlinks from other blogs of the same niche with good PR carries more weight which would drive more traffic to that blog. If there are no or disreputable backlinks, then the credibility of the blog owners needs to be improved by getting quality links.

The search engines measure the number of backlinks of a blog/website and rank those web pages in the top position of searches. So these links are playing a significant role in web navigation and Search engine optimization.

Importance of backlinks

1. Getting quality backlinks are very important in an SEO process as it helps to get indexed quickly by the search engines.

2. It increases the quality traffic to the blog/website.

3. As the visibility of the page gets improved, it aids to high SERP.

4. The relevancy and authority of the website can be easily built up.

5. The page rank of the website/blog is calculated with the number of the do follow backlinks.

 quality backlinks

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Why a blog should get quality backlinks?

Having more backlinks for a website/blog is good, but if those are with poor quality then it would affect search engine ranking negatively, and the site would get penalized. Too many links in an unnatural manner from irrelevant sources are not respectable. Even one backlink from a high reputed website is more valuable than numerous links from low-quality web pages.

Links from spam or cheap sites never do any good to the blog but will penalize it in search engines. Links from other blogs without Pagerank, images, unique content are considered as the low-quality backlinks that would make the blog hit by Google Penguin algorithm. So getting Dofollow high-quality backlinks for a blog is highly encouraged.

You might ask that am not building the low-quality backlinks, but if the cheap quality or spam blogs use my blog as a backlink without my knowledge, then?

Yes, Google will consider all the backlinks of your blog for Pagerank algorithm, and, therefore, you may lose the reputation. For this, Google introduced a tool named “Disavow links tool” to take control of negative backlinks. If the bloggers came to know that their blog’s popularity is affected through the low-quality links, then they could request these blog owners to remove them. If they refused to do so, they could use “Disavow links using Google webmaster tools”.

Increase backlinks

Methods should be ignored by the bloggers in building backlinks

1. Getting links from low authority sites.

2. Too much of backlinks in less time.

3. Opting link networks and blogroll links.

4. Links from dissimilar or irrelevant niche and spam sites.

5. Buying bulk backlinks.

6. Anchor text links with irrelevant keywords.

These methods should be ignored while building the backlinks for a blog. Blogs/websites with duplicate content, porn websites and already penalized blogs are some of the low authority sites.

An excessive number of links added at once would label the blog as Spam in search engines. So, it is good to get quality links gradually through genuine link building methods.

Tips for the bloggers to build quality backlinks

High-quality backlinks play a significant role in improving the PageRank of the blog and to get good traffic from search engines. Here are some useful tips for the bloggers to build quality backlinks for their blogs.

Performing guest blogging and blog commenting on other blogs of the same niche, participating in Dofollow forums and social bookmarking websites, taking part in discussion boards and Q&A sites with useful information would help to get high-quality backlinks to the blogs.

Adding blog URL to High PR Web directories, RSS directories, Social networking websites, Press release sites and blogging communities are some of the real ideas to build backlinks.

Writing high-quality content at every post, interlinking the old posts, taking interviews of influential bloggers, controversial posts, running some good polls and conducting contests & giveaways are the innovative ways to generate good backlinks.

Creating eBooks, Youtube videos, informative articles, and podcasts are good options with which the bloggers can produce excellence backlinks.

Useful video by Matt Cutts related to backlinks


Backlinks are the backbone of SEO, and it plays the crucial role in off-page search engine optimization. Building do follow quality backlinks can boost the page rank by driving targeted traffic. It is vital to avoid building backlinks from spam and low-quality sites as it may hit by Google Panda.

So practice to get good quality links gradually towards your blog than getting many at a time. To get love from readers & search engines and to get high PR & SERP, it is indispensable for the bloggers to present each blog posts with unique content and good quality backlinks.

40 thoughts on “Backlinks and Its Effective Role In Blogging”

  1. These are some great tips shared by you. Getting quality backlinks to your blog is really important to survive in this overcrowded blogsphere. You just can’t create backlinks blindly without taking in consideration its quality and authority. Thanks for the tips Nirmala Ma,am.

    1. Hi Rahul,

      Building blind backlinks are useless. It should be of good quality to get the benefits of search engines.

      Glad to see your comment and it is good to see your point of views, keep doing it 🙂

  2. Yea! Well explained! Backlinks are really more valuable to a blogger than a bag of gold coins! Especially if they are dofollow! 🙂

  3. Oluwaseun Babajide

    Very detailed post on backlinks and its effective role in blogging. You are spot on that backlinks are the backbone of SEO and it plays an important role in off page serach engine optimisation. I will advice everyone to stay away from buying links, it is not worth the stress.
    Thanks for sharing

  4. According to me, backlinks help you build a good linking structure, improve SEO, increases traffic and much more..

    But yes, we must avoid building backlinks from spam websites.

    Nice post I must say.

    Really liked reading it 🙂

  5. Nice Article Nirmala 🙂
    Creating Backlinks is just creating a network around you.

    And the most natural method for creating the relevant backlinks is just Commenting 😉

    keep writing such good posts. I can guess you are no more newbie now 😉

  6. Hi Nirmala,

    Very intresting and useful tips for bloggers to build quality backlinks. I agree that Backlinks are Backbone of SEO and it plays the major role to get top rank in Search engines.

    In order to get traffic and top ranking in search results we need to build only quality links over quantity.

    You have shared some awesome tips we should follow.

    Thank you!

    1. Am happy with your presence Bashir 🙂

      Its good to get your point of views related to Backlinks and agree with your points.

      Yeah, it plays a vital role in getting good traffic, SERP n PR.

      Thanks for the appreciating comment, hope this makes me to write the useful information for newbie bloggers 🙂

  7. Hi Ma’am,
    Well Backlinks play a vital in getting a good page rank issued by Google 🙂 There many way for getting backlinks !! Thanks for the share 🙂 🙂

  8. Back links are really important to increase Page rank. It’s also important for SEO. Every blogger should create quality backlinks for their blog.

    I enjoyed reading your post. Thanks for sharing.

  9. Hello Nirmala,
    Wow!!! This post is that post that you have not option but to drop a nice and thoughtful comment 🙂
    i really did love the way you put the post Nirmala. I’d like to say or add up some things; i do comment on low authority sites and i don’t think it can cause any harm but spammy sites or a site that has been blacklisted is bad to get backlink from. Then a nofollow blog is not counted but now, google do count nofollow blogs as backlink 😀
    Thanks for dropping such a wonderful post and do have a blissful week ahead…

    1. Am glad with your reply, thanks 🙂

      Great to know that you’re doing commenting n low authority sites, its good.

      Yes, it is vital to avoid building backlinks from spam n penalized websites.

      Keep commenting here by sharing your thoughts!

  10. Backlinks are very important part of Off-page SEO and while having only dofollow can look suspicious, it will be wise if you mix it up with nofollow links as well. Backlinks can make or mare a site, so be careful of the backlink strategy you are using on your site.

  11. Hello, Nirmala
    very impressive post about creating backlinks.
    to Get PR we have to do lots of commenting on High PR dofollow blog of same niche.This will really helpful to Get PR
    Thanks for sharing mam

  12. Google counted the number of links pointing to our blog to determine the quality and relevancy of posts and pages. This invited the opportunities to look for every methods to collect inbound links – the mother of spamming.

    It’s great that search engines are smarter. Google now considers various factors like site speed, social signals and authority to determine quality.

    Though, linking is still important, but I believe to move on now.

    As the algorithms are updating the meaning of search engines too updates. I guess it’s time now to try to improve author ranking, build better social signals and make your blog more reader friendly to improve ranking and search engine favor.

    1. Agree with you Suresh!

      Improving author ranking and getting social signals turned essential for the bloggers to make their blog search engine friendly and to get good PR. Building quality backlinks in natural manner would makes the readers to create a strong reputation on bloggers which in turn drives more traffic to the blog.

      Thanks for commenting with valuable information, keep doing it 🙂

  13. Recently, I heard from friends that there will be a new PageRank update this month. This post came timely!

    Nicely explained what is a backlink and how it will be useful for a blog.

    Thanks for creating such a nice post.

    1. Yeah, there is a PR update from Google by this month.

      Based on the quality backlinks, the PR of the blog would be decided.

      Thanks for reading my post and commenting with appreciation 🙂

  14. Great post Nirmala,
    Backlinks is really important for the success of a blog, but we should not just build any backlinks, but quality ones that will surely help our rankings and traffic.
    I enjoyed the post, thanks for sharing!

  15. yes, there is PR update at the end of this month, so lets hope to get a good PR. And article nicely explains about backlinks and how to build effective backlinks! Thanks for contributing an awesome post.

  16. Ambika Choudhary Mahajan

    Great tips, Nirmala. I am sure that a blogger who does not realize the importance of building quality back links can not stick around for too long!

    1. Yeah, you are right Ambika 🙂

      Bloggers should know the value of Backlinks and it would be better, if it is build naturally and honestly!

      Thanks for commenting, keep reading here 🙂

  17. Nirmala, another straight to the point article.
    The way you start with introduction and then getting in-depth to the subject, I really appreciate that and it’s great to read. I have previously watched this video of Matt which is really helpful, glad you included it in your post!
    I see your hard work in your articles.

    1. Am pleased with your appreciate comment Jignesh 🙂

      Yes, I always want to present genuine information for my readers clearly and go to depth up to some useful extent. So that they would gain some knowledge through my posts.

      Thanks for remembering my blog to leave your valuable reply.

  18. Backlinks are the key elements that decide our visibility in search engines. Even though on page elements help a lot, you cannot go beyond a certain level in optimizing your page. But off page you can go crazy about building backlinks to any page (I mean white hat way) by doing guest posts, comments and other kinds of giveaways!

  19. Rudraksh Pathak

    Hey Nirmala, Nice tips. Backlinks are the backbone of a blog. Without them its quite difficult managing the blog.

  20. Of course back links are most important things for website. we can improve our SERS and Alexa Rank. i thins social networking site and blog commenting are most useful for improving blog Alexa and search ranking.

  21. Hey there! Someone in my Facebook group shared this website with us
    so I came to take a look. I’m definitely loving the information. I’m book-marking and will be tweeting this
    to my followers! Exceptional blog and fantastic style and

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