How to Create a Blog Sales Funnel That Turns Visitors into Sales?

Are you struggling to convert your blog traffic into sales?

It might be because your blog lacks a “sales funnel”.

If you are following traditional monetization strategies to make money blogging, you should think again.

Gone are the days, where you can just rely on Google to increase your traffic and earnings. The good news is that you can make money without using Google AdSense, banner ads, etc.

Google is becoming smarter every day and getting traffic from search engines is getting harder.

So you need to find out guaranteed ways to make money and sales from your blogs and websites.

If you are looking for proven strategies to make money, this post is exclusively for you where I’m going to show you how you can make money by creating a sales funnel.

Are you interested? Let’s go.

What is A Sales Funnel?


In simple terms, the sales funnel is a pipeline that helps you convert website visitors into buyers.

Observe any profitable website; you will notice that they all have proper blog sales funnel put in place and that’s what helping them make more sales.

Why Every Site Needs A Sales Funnel?

Online user attention span is very less. They Google what they want, land on a site and quickly decide whether to spend their time or not.

If you can’t convince them to stick to your sites, they are gone forever. That’s the reason you should primarily focus on creating a tunnel that turns your website visitors into subscribers.

This is the reason everyone says “money is on the list.”

Honestly speaking, money is not on the list; it lies on how you treat your email list. The more awareness and trust you create with your email subscribers the more loyal they will become.

And people NEVER buy from strangers. They buy from the people who they like and trust. Your email list provides this opportunity to increase the bonding with your subscribers so they will like you and buy what you recommend.

This is why you need a proper sales funnel to increase your overall income from your blogs.

It helps you turn visitors into subscribers and eventually sales. The money you make from your blog sales funnel mostly depends on how you are treating your email subscribers.

How To Create A Sales Funnel That Makes Money?

Start with the curiosity

Every blog is different. Every website visitors are different.

You can’t make more money by blindly following your competitors’ sales funnel. Their target audience are different, and your audience are different.

So first, focus on defining your target audience. Who are you trying to impress? Who needs your blog content? By clearly defining your audience, you can create laser-focused contents.

If you instantly create a hook with your first-time visitors, they spend more time on reading your stuff and getting to know more about you. So get to know your audience well before you make any step further.

Here are few simple ways to know your audience well.

Remember, this is the key. If you skip this, your blog sales funnel fail to make money miserably.

  • Before defining your target audience, make sure to spy on your competitors. Find out the top websites in your industry and analyze who they are targeting to. Write them down in notes. The deeper you go into the details of analyzing their audience, the more specific ideas you will get. And figure out what is missing. If you can offer that missing thing, you will successfully create curiosity.
  • Think about their country, age, gender, education – get every detail about your audience. The more deep you dive into the details, the easier it will get for you to educate and sell later.
  • Ask yourself “who do I want to work with?”, “who do I relate to,” “who benefits from what I have to offer” – this will help you know more about your audience.
  • And most importantly find out where your actual readers are already spending most of their time and money.

Once you found who you are targeting to, then lay out a strategy to find their concerns, frustrations, and triggers. This will help you set up a great blog sales funnel that will improve your overall sales.

Serve Your Audience

To first make money from your blog sales funnel, you must first add value to your blog audience.

See, no one buys from an unknown person. That’s especially true when it comes to selling online. If your audience doesn’t trust what you offer, how can they buy what you sell?

It’s a no-brainer, adding value creates a solid foundation to make more sales from your website sales funnel.

How can you add more value?

Answer your audience questions. Solve their problems and provide solutions on your blog through your content (videos, podcasts or articles). It’s as simple as that.

Also, figure out ways to increase your blog visitors. After all, if no one visits your site, there’s no way you can grow your blog. Here are few effective ideas on getting more blog exposure.

  • Write guest posts strategically. Don’t write fluff. Most people keep best content with them and throw away mediocre articles as their guest posts (for the sake of links or traffic). If you are one among them, stop that right now. It won’t add any value, spend quality time in crafting your guest posts and give your best stuff. That’s how you steal your competitor’s audience.
  • Do webinars. Figure out ways to create 10-minute webinars. They always perform well.
  • Use the poster boy formula to increase your blog’s exposure.

If you are unsure about poster boy method mentioned above, let me give you a clear idea about it. It was originally coined by Brian Harris from, and clearly, explains what’s it all about here.

In a summary, the poster boy formula is all about being the poster boy for a product, online marketer or online course.

Every product developer looks for the people who are successfully using their tools or courses. If you are already using their products or services and got better results after using them, you can simply email them telling your results.

This instantly attracts their attention and almost always they ask you to become their poster boy. Once you get featured on their blogs, they share your success story everywhere including their social media mentions to their email list giving you a ton of online visibility.

Sounds good? Next time, you read an insightful post, start implementing the tips shared in that post. And email the author if you get good results. Then see the magic.

Find & Start Using Passive Income Sources Online

If you want to make money online while sleeping, creating a passive income source is the only way.

Instead of using traditional monetization ways like banner ads, affiliate marketing, etc. focus on using passive sources of revenue such as selling eBooks, online courses, offering premium videos or tutorials, selling pre-recorded audio or video files, etc.

They work like a charm, if you successfully educate your blog audience about your passive income sources such as online courses from the beginning, you will have higher chances of turning them into customers. That’s the key to making more money with fewer efforts and more importantly less investment.

We all know, online courses are now the NEW trend, almost every successful blogger is offering online courses or planning to launch one.

They are not only easy to create, but they give tremendous value to your blog audience and more money to you. Win/win approach, right?

Here’s a simple framework to create a profitable blog sales funnel that’s proven to make you money.

Step 1: Convert Website Visitors Into Subscribers

Without an email list, there’s no blog sales funnel. Offer an incentive that attracts your website visitors to subscribe to your blog. Educate them about the products or services you offer from your blog.

Remember that; the email list is the #1 way to turn your visitors into customers. But before turning anyone into buyers, make sure to use your email list to create awareness about the products or services you offer from your blog.

Otherwise, you won’t be able to create an effective sales funnel that makes you money in the long run.

Step 2: Sell Them Something Small

It can be anything ranging from $5 to $50. The point of selling here is immediately converting your email subscribers into customers.

What you sell here is ultimately depends on upon your target audience and your blog’s monetization model. You can try selling eBooks, your coaching sessions, etc.

You might ask, why offer such a low-end product? Because when someone signs up to your email list and sees a high-end product or service, they will most probably hesitate to consider even your offer.

If you offer them something small that won’t cost them much, most of your subscribers give it a try. That’s what you need in the step #2. You need to turn them into buyers as soon as possible.

Now that leads me to the next point.

Step 3: Upsell

Once you got the first customers, keep adding value to them by also upselling them time to time. You can offer your premium coaching sessions that are worth $100 to $500 per hour or recommend to join your excellent online courses etc.

Here’s where most of your money is. Here’s where you can offer your high-end products or services. Once your subscribers cum low end priced buyers got hooked to your offer, they will preferably buy even your high-end products.

You need to make sure to add value at every stage to make this blog sale funnel work for you.

Step 4: Rinse and Repeat

Follow what works and eliminate everything that’s killing your conversion rates. Start small and grow strong. That’s any successful blog sales funnel works. Just make sure always to add value to your email list no matter what.

Final thoughts on creating successful blog sales funnel

An email list is the KEY to building a profitable blog sales funnel. If you aren’t getting returning visitors to your blog, there’s no way you can grow your sales.

Make sure to educate your email subscribers before pitching them any products or services. If they find out you are only spamming them, they will immediately unsubscribe. So make sure to add immense value before you sell them anything.

The money you make from your blog sales funnel is directly proportional to the awareness you create the products you offer to your audience. If they don’t know what you are promoting, there’s no way you can make more sales. Educate them before you start sending any sales pitches to their emails.

And remember to turn an email subscriber into a customer as soon as possible. Once a client is always a customer (if you keep on providing value).

What are your thoughts on this lengthy post? Do you have any strategies one can use to create a profitable blog sales funnel that makes money and help others? Share your thoughts in the comment section. 

18 thoughts on “How to Create a Blog Sales Funnel That Turns Visitors into Sales?”

  1. Hi Anil,

    I am blogging since one and half year, trying to earn money by traditional methods like affiliate marketing and Adsense which are not giving me good results, after reading this article I came to know how important an email list is and how to build a sales funnel for our blog.

    Recently I started Webinar events also to build relationship with the community, I am very happy to see you on Nirmala’s blog, thank you very much for sharing the information, see you soon.

    1. Hi Siddaiah,

      I know webinars can work like a charm if done right. But you can convert more people if you start building an email list. Just don’t delay! Thanks so much for your appreciation. Keep reading the blog.

  2. H Anil,

    When I have started my blog, I didn’t think I would make money from my blog. But later I saw people are making money from their blog and I thought why i didn’t do so. I earn money from my blog Sponsored Review and Paid Posting. I am doing Affiliate Marketing from last 2 months but didn’t earn anything till now.

    From here I have got some another ways to make money from blog. I will try this ways in future. Thanks so mach for sharing such wonderful article.

    Thanks & regards,

    Moumita Ghosh

    1. Hi Moumita,

      Those two options you are using right now are great. But if you have an email list and blog sales funnel put in place, it can bring you more loyal buyers.

      Let me know if you have any questions.

  3. To increase affiliate sale, engagement is a big factor. Engagement comes from social media, guest blogging and most effective is email marketing. I am growing my affiliate sale using email marketing techniques.

    1. Nirmala Santhakumar

      You are on the right track Al Mamun!

      Good to know your strategies and great you’re clear with the facts of making the affiliate sales. Stay tuned!

  4. H Anil bro,
    Thanks for coming up with another informative blog post. No doubt BloggersPassion is one of those top blogs which has been successful in funneling readers into sales.

    I agree with you that returning readers are the key to blog sales. My blog is focused on social media marketing but the major source of my income is from selling my freelance writing services. And most of my sales come from the community I have built around the blog.

    Creating an email list is a must. I am still working on this aspect.
    Thanks for the tips on upselling after selling something small.
    Have a great weekend Anil bro.

    1. Hi Swadhin,

      Thanks so much for the kind words.

      If you want to boost your freelancing income, make sure to work on your portfolio. Work with the top blogs in your niche and increase your prices. Work with less clients but give them outstanding experience.

  5. Well I always had bad experience with email marketing and sales funnel but this post solved most of my queries.
    Thanks Amit for this great post 🙂 Looking forward to read more from you.

  6. Hi Anil and Nirmala,

    Every blogger wants to become a marketer and an entrepreneur. But the problem is with their sales technique. I have come across many websites at which their owners try hard to sell their product but fail.

    As Anil had mentioned that bloggers should know their target audience. I mean if you are targetting newbies then make them feel like home at your website.

    All website have their own content. Selling your small product is the best thing to do in the beginning.

    Great post indeed.
    Hope you both are enjoying your day.

    1. Nirmala Santhakumar

      Good to see you, Ravi, it’s nice to read your viewpoints and I agree with them.

      Yes, enjoying the weekend, thanks for coming by. Have a productive week ahead.

    2. Hi Ravi,

      Writing content isn’t enough. The money you make from your blogs is largely depends on your blog sales funnel.

      Keep implementing the strategies mentioned in this guide. Let me know if you’ve any questions.

  7. Hi Anil!

    I love the idea of starting by selling your new subscriber something small… that’s an idea I’ll be trying in the New Year! (Already getting the plan in place…)

    Great post. Will sharing it out this week.

    Oh, and Just a heads up to you and Nirmala — I’ll be on the road until the second week of November — wanted to let you know, so if you don’t see me poking around your blog as often as usual, you’ll know why. Thanks a ton!


  8. Hi Anil,

    Thank you so much for providing some lucrative tips which help us to know more about the significance of list building as well as sales funnel.

    Keep sharing 🙂



  9. HI Anil

    I just loved reading your articles. 😀

    The best thing which I really like about your articles is, you covers each and every thing in your articles which makes your article more helpful.

    I have seen people love to read those articles more which are easy to understand and can help a lot. And you always write such kind of articles.

    Either way, Thanks for this wonderful article. 😀

  10. Very well written post!
    The beauty of your post is that it is easy to understand. I do agree with you that e-mail list of the subscribers is one of the very important aspects in growing your blog and business.
    Well, its very good to offer something small, this strategy will increase the number of sales and eventually the volume.
    Overall, a very well written article….A must read for everyone who want to grow their blogs and websites

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