5 Reasons You Aren’t Getting Return Visitors To Your Blog

Through this post, I’ve explained 5 causes for not getting return visitors to your blog.

Every blogger should realize that the growth of the blog depends upon the returning visitors. Their valuable opinions and suggestions would make your blog popular. Do you agree with me?

Truly speaking, I’m not regular to Neil Patel’s Quicksprout, Brian Dean’s Backlinko and Darren Rowse’s Problogger.net. I’ve committed many blogging mistakes and if any issue arises, I visit those splendid blogs as they contain optimal solutions for all blogging troubles.

Being a part-time blogger, I’m hardly getting time to generate viral content and market my blog. But I have been pulled towards a set of amazing blogs either for their design or content to show my regular presence.

I feel good that I’m getting return visitors to my blog and still working to convert my first-time visitor into a permanent reader.

It is good that you’ve targeted your audience with well-researched keywords and driving good organic traffic (new visitors from search engines) to your blog.

But, you should also think about the ways to get unstoppable returning visitors to your blog. If your analytic shows good no. of returning visitors, then I’d say that you’re passionate about blogging and do care for your readers a lot.

However, if you’re receiving only new readers, then it is the right time to take some needful measures.

Why Aren’t People Coming Back To Your Blog?

If you’re puzzling “Why visitors aren’t returning to my blog?” then, below might be the probable reasons. Do check the causes for not receiving back your readers and take necessary actions.


1. Not having trendy blog name

First-time visitors would often return to your blog if they remember your blog name. So, choose a fashionable name which is easy to memorize. Many people think that it is important to have the keyword in their domain name to rank top on search engines.

I don’t believe it! Because 90% of MyMagicFundas’s traffic is organic and it doesn’t have any keyword on its name or URL. So, try to use the brandable catchy domain name to establish your authority.

A blog name without keyword stuffing sounds less spam and more memorable which would let the visitors come back to your blog repeatedly.

2. Deprived sense of humor

Millions of blogs existing in the blogosphere and thus it is tricky to stand out from the crowd. I’m agreeing that it would be more tempting to write blog posts at the earlier stage of blogging.

But, if you feel hard to find your blogging voice and presenting your blog posts like college essays, then no one will come back to your blog.

To foster a natural following, write the blog posts like the way you talk. Don’t be fearful to tell your stories (blog failures and success records) and use your sense of humor to bring the people together. If you do so, readers would be more inclined to your blog and return back regularly.

3. Using “Grab & Write” method

You want to update your blog, but nothing comes to your mind. So, you look for ideas in your favorite/competitor blogs. Say, you got some title that interests you, grab it and start writing by modifying the same topic.

I’m sure that you can’t say anything new in that blog post. Then, how to keep readers coming back to your blog? It would be difficult, isn’t it?

Create the blog posts by showing your personality and write like yourself to make the connection with readers in an easy way. Don’t be self-indulgent through article spinning. Instead, let your personality shine through to shape a rapport with your readers.

4. More provoking actions

In some blogs, I have seen many pop-up reminders sign-up on their blog and flashing & scrolling ads & banners everywhere which forces the reader to click them. Moreover,

I came across frustrating actions that need to be taken to get the required information, annoying social bookmarking buttons which compels post sharing and subscribe links at several places. I cannot tolerate these kinds of irritating stuff and never return to such blogs.

Stop forcing membership on your readers. Do not push them to do this & that with unwanted pop-ups so as to decrease your bounce rate. Good quality content with a gentle call-to-action would help in getting return visitors to your blog. If you look at some popular blogs, there would be very less provoking actions with light ads.

5. Poor online presence

Creating strong online presence does not always bring return traffic to your blog. But it would build a better reputation to your blog.

Besides, expanding your digital presence is more important for outbound marketing to reinforce your brand which is essential for blog success. Also, a good web presence helps to portray your product/service. 

Online presence can be build by generating original content, social media promotion, blogging communities participation, guest blogging, commenting on well-established blogs and content curation. If you practice to discuss some useful stuff through these ways, then people would recognize your skills which would urge them to visit your blog frequently. 

Bonus Tips to convert new visitors into returning readers

1. Respond to blog comments and use Reply Me plugin. Avoid using Captcha verification in commenting section.  

2. Mention the names of your regular visitors on social media and thank them for supporting your blog.

3. Do not include unfamiliar/incorrect information in the blog post.  

4. Use distraction-free blog theme.


As a blogger, you need to guide, help and inspire your readers. Blog visitors always want to see who you are rather than what you’re selling. Don’t talk about your experiences which are not helpful to gain their knowledge/productivity.

If they get annoyed with unnecessary stuff, they will not visit your blog again. So, it is more important to contribute the blog posts, according to their interest.

To power your blog, it is more essential to get returning visitors. A good blog design with consistent blog posts would nudge your first-time visitor to become your permanent blog reader.

Easy navigation and encouraging engagement would also help you to get repeat traffic to your blog. If your visitors are happy, they would likely to refer your blog to other people and thus you would get loyal blog readers.

I’d suggest you to avoid the five above discussed mistakes to convenience your first-time readers to come back for more.

What do you think about my suggestions to bring back visitors to your blog? Did I miss to mention any essential strategy in getting return visitors to a blog? Share your thoughts in comment section.  


37 thoughts on “5 Reasons You Aren’t Getting Return Visitors To Your Blog”

  1. Hello Nirmala Mam,

    Thanks for your precious tips and suggestions.

    I agree with all of your points and specially the theme part. Crappy themes surely distract our readers and they stop coming back again.

    Recently I redesigned my site and as expected it boosts my traffic and reduced the bounce rate as well. Now I’m getting more organic traffic as well as returning visitors gives a positive signal to Google of a useful and trustworthy site.

    Thanks for sharing your knowledge here!

    Best Regards!

    1. Nirmala Santhakumar

      Hi Ankit Bro,

      Thanks for sharing your experience with new design of your blog. Good to know that your blog’s traffic has been improved with it. Yes, it should be less distractive and clutter free so as to pull back our readers.

      Glad to see you as opening commenter for this post. Keep reading over here and share your opinions for my readers.

  2. One thing I would like to add to increase returning visitors is maintaining a good post frequency. When we start loving a blog, then we start opening it everyday and we become very sad when we see no new content coming as per our expectations. Whenever I’m on a blogging niche blog and If I like the content I’m readng, I would browse some more content to find something interesting. Once I start feeling its a good resource for blogging things, I start browsing that blog regularly, but stop coming back to that blog if I see that blog is not getting updated once 1-2 times in a week.

    1. But anil instead of that I woukd love to read quality contents if a blogger is not able to deliver quality content of his niche then it is useless to update blog on regular basis. Am I right Anil ?

    2. Nirmala Santhakumar

      Yes Anil,
      I completely agree with you that the post frequency would nudge the visitors to show their regular presence to the blog. But due to some unavoidable circumstances like personal issues, internet/computer problems, illness, writer’s block etc. bloggers may miss the post constancy. So, if you like blog and its get updated once in 10 days for inescapable reasons, I would suggest you to visit that blog whenever you get time. Anyway, opinion varies from person to person!!!

      @ Atish,
      First, I would be thankful for your arrival and yes, I too agree with Anil’s opinion. But it would be good to understand the concerns of passionate bloggers at sometimes and should visit their blog repeatedly.

      @ Rakesh,
      Yes, quality matters a lot in getting back visitors. If a blog contains pointless content, then no one will visit that blog. Thanks for reading the post and leaving your comment.

  3. Great post and good reminders about how to get people coming back to your blog. I did notice the irony on point 3 “Don not include unfamiliar/incorrect information in the blog post.” A typo. It’s great to have a sense of humor! 🙂

    1. Nirmala Santhakumar

      Hi Dana,
      A warm welcome to my blog and glad you like my post. Yes, sense or humor helps me a lot in bringing back my visitors, thus included in the post. Thanks for adding your comment here, I’ve corrected the mistake. Keep coming to share your views 🙂

  4. Wonderful article. As you said returning visitors will make change in the growth of the site rankings as well as value.

    By following the tips, I am dam sure will make the articles so lively manner, so visitors will satisfied with it will regularly look in to our site.

    Thanks for sharing knowledge
    Prasanna LP

    1. Nirmala Santhakumar

      Hi Prasanna,

      I do accept your views to get back our readers. Maintain the liveliness of the blog is more important as it has direct link with its growth. Thanks for your appreciation, expecting your regular visit.

  5. I beg to disagree on your first point “not having trendy blog name”… I read nearly 100 RSS feeds daily of several blogs that include the blogs of Mi Muba, Reginald Chan, Anna Hoffman, Tim Bonner, Eric, Carol Lynn, Lisa Mills, Adrienne Smith, Suresh Khanal, Harleena and Eric. Certainly I don’t remember their blogs’ name and URL. However, I remember their content and can recall their style without looking at the URL, blog name and author’s name. I hope the the above mentioned bloggers don’t get offended. I too agree with your first tip on the bonus tips. Yeah, you have mastered that art quite well. I wish I have your patience to reply to comments. That CAPTCHA verification condition will certainly discourage commenting.

    1. Nirmala Santhakumar

      Hello Badri Sir,

      Style of visit to a blog varies from person to person. I’m not using RSS feed to visit my preferred blog and just go there by typing their url or through shared social media posts.

      Yes, the bloggers which you’ve mentioned here are really awesome and it is possible to remember their blog with their well-know style.

      Replying comments with care is tricky way to pull back the readers to our blog and thus doing it effectively. Thanks for adding your comment by sharing your thoughts, keep visiting sir 🙂

  6. Hi Nirmala

    After reading the title of this post I wondered why did you have picked a topic which surely would cover the stereotyped reasons like poor contents, dull design etc

    But to my utter surprise not the single reason was repetitive in nature and you also defined them so uniquely.

    It proves the fact once a personal fully learnt a skill he can replace its boredom with element of interest.

    All the points you mentioned here are quite unique and your way of explaining them uniquely made them more interesting.

    The 5th one is more important and who can know better than you about the power of online presence with your vast network of friends and followers.

    Thanks a lot for sharing this quite interesting and informative post.

    1. Nirmala Santhakumar

      Hi Mi Muba,

      Glad with your regular presence and appreciation 🙂

      Yes, to stand out from the crowd, writing something unique is more important and don’t wanna repeat the same what other bloggers are writing.

      Having good online presence would compel the readers to visit our blog and thus I’ve included that point.

      Thanks for taking time to leave comment and share the post 🙂

  7. Minakshi Srivastava

    Hello Nirmala Mam,

    First of all thank you for writing this informative article on “5 Reasons You Aren’t Getting Return Visitors To Your Blog”.

    I agree with Anil’s point of view.Website should be updated frequently with new and fresh content so that each time your visitors return, they will have something new to read on your site. This is the best way for attracting returning visitors.

    Thank you so much for sharing this informative post with us.

    Minakshi Srivastava

    1. Nirmala Santhakumar

      Hi Minakshi,

      Good to know your thoughts on receiving back our readers and yes, I too accept the views of Anil. But due to some inevitable situations, the blogger might skip to refresh the blog with new content, but it doesn’t mean that he/she is irregular. So, if we like a blog, it would be good to check the updates once in 10 days, what do you say?

  8. Well Said Nirmala.

    A blog is a mixture of good theme, SEO, SMO, Affiliate Marketing, SEM etc… We have to give our recipe in suitable manner to attract our readers.

    The regular readers are the customer to our blog. To hold them, above mentioned steps are acceptable. As a blogger, we are wandering and searching in and around the blogosphere. But readers are not like that, they search for what they need. We have to satisfy them by showing proper path.

    Our blog can be watched either by the bloggers or readers. There is a small line traveling between blogger and readers. We have to find about this. If we found this we can get more traffic, more money, more comments, more likes, more shares etc… It’s not only depend on the content we have deliver, it depends on content, seo, smo, sem, commenting on other blogs and sites, interlinking, genuine affiliate links etc…

    We have to create reliability among our readers. Trust matters.

    Anyway thanks for sharing this. Keep updating like this post.

    1. Nirmala Santhakumar

      Hi Raaja,

      Thanks for including your long comment, it motivates me to write a lot.

      Yeah, satisfying our visitors is an imperative stuff and hence we need to spend some quality time to generate the blog posts. As you said, gaining authority really matters and will pull the old readers to our blog.

      Great to know your blogging thoughts and views, keep coming here to do leave the same 🙂

  9. Hi Nirmala,

    The main problem of bloggers is that they fail to get their visitors back at their blog.
    I agree with your points mentioned above.
    Having a blog’s name easy to keep in mind is very important so that your readers will come again. Sometimes its hard to remember any blog’s name which is odd.

    Social presence is required. Bloggers should connect with their readers through social networking websites to drive them back to their blog.

    Thanks for sharing with us.

    Have a good day.:)


    1. Nirmala Santhakumar

      Hi Ravi,

      I’m agreeing your views. To advance the growth of our blog, pulling back the old readers is a vital thing. The bloggers can use social media to create a strong online presence to grab unstoppable returning visitors. Thanks for your comment, keep coming 🙂

  10. Hello Nirmala! This post gave use reasons why no one is reading his/her blog. Here, I have learned how to expose your blog to the people in your readers’ networks and if you can’t provide unique content, no one love to read your blog. Always, try to give some unique things.

    The 5 reasons here are all eye-openers. Let me add, that poor online presence is a big thing but soon, if you’ll be strict with your schedules and you will blog frequently, plus, if you keep engaging to people, you can grow your brand and be known just like other bloggers. They took the basic things and went through the hardships before they became successful.

    1. Nirmala Santhakumar

      Hi Metz,

      I would say that you’ve added value to my post. Yeah, delivering poor content would ruin the health of the blog by stopping the regulars. Thus we should spend time to prepare useful content for them. Also, speaking with own voice would help to show our uniqueness.

      Again agreeing with your opinion that following a good schedule would help to maintain the regularity. Thanks making my post more valuable, glad that I’ve shared this post in Kingged.com

  11. Hi Nirmala,
    There are lot of things that make visitors never return to a blog. You have pointed out 5 that should not be ignored. The major reasons why visitors will refuse to visit a blog again are: poor/irrelevant content and poor user experience. Your points readily fits into these categories!
    Shared in kingged.com where this post was found.

    1. Nirmala Santhakumar

      Writing immaterial information would certainly stop the visitors to return back to our blog. Thanks for sharing your view Sunday 🙂

  12. Hi Nirmala mam,

    Ya even i had seen many bloggers who use Exact match domain name with keywords stuffing which look like spam,so people rarely click and land on their blog.
    Now a days as many new bloggers are coming they start spinning their competitiors article which led them to nothing but running like a common person behind success.
    One need to be unique to stand out of crowd.

    Thanks for sharing

    1. Nirmala Santhakumar

      Hi Suprabhat,

      Yes, as you said, people are going crazy in choosing domain name with keyword and article spinning. They should understand that both are pointless stuffs which wouldn’t help in blog’s growth. Uniqueness is really needed to stand out from the crowd.
      Thanks for your presence and comment, stay tuned!

  13. Hi Nirmala,

    I know that the majority of us end up writing for the new bloggers because they are the ones that really need this type of advice the most. What you’ve shared here is important and thank you for not repeating what all these other types of posts do.

    Post blog design, none catchy headlines, breaking up paragraphs, etc. I really get so tired of reading those types of posts but that’s also because I know it all. At the same time I want to support other bloggers so you put a different type spin on this one.

    There really are so many different reasons that people may not become loyal readers, commenters and subscribers to certain blogs. I think it all boils down to the information. If it’s something that can really help them, they can learn from, it resonates with them, they enjoy the way the content is presented and they like the blogger then there is a greater chance they’ll visit often.

    Some of these blog posts they are so analytical that I can’t stick with them. Then I’ll read some that are so boring I can’t make it through to the end. So although the information might be helpful, if I can’t hang in there then I won’t be sticking around.

    Really great tips you gave us, thank you so much and hope you’re enjoying your week so far.


    1. Nirmala Santhakumar

      Hi Adrienne,

      Not only you, most of the bloggers came across the stereotype blog posts on not getting return visitors and even I too 😛

      Don’t wanna repeat the same and thus skipped the points which you’ve mentioned in your comment. Experienced bloggers know the importance of being unique to grab the attention of readers. Thanks for accepting my reasons for not receiving the readers back to our blog.

      Yes, we need to offer helpful content for visitors so that they never hesitate to visit our blog. Like you, if I feel boring while reading the post, I’ll not touch at its end part and rarely show my presence to that blog.

      Thanks for taking time to leave your thoughts here, keep coming to spice up my blog posts 🙂

  14. Nice article Nirmala.
    To add to this one should publish article more frequently. I used to be a fan of few writers and used to visit their blog more frequently but then the count of articles started to reduce. I didn’t find any new updates more frequently then I started to leave it. This is how things ideally go; It is really difficult to have some loyal visitors and we should grab them permanently.

  15. Hello Nirmala Mam,

    You are absolutely right. You mention here some great point that’s are most important to get more returning visitors.
    I think poor online presence is one of the major fact to get poor returning visitors. And write informative post with some valuable information helps to attract visitors.

  16. Hello madam,
    awesome tips that are necessary for anyone to self access if they find they are not getting return visitors. I really hate pop ups. Neither have I used one nor will I like to see one on a blog I read.

    Very informational tips. Thank you for sharing 🙂

  17. Returning visitors are more important than new visitors because thats the sign that you site has something valuable which attracts users again and again. My website has 55% returning visitors. I am happy with it but I want to improve it more. Thanks for the post Nirmala.

  18. Hi Nirmala Ma’am,

    How you doing ?

    Brilliant suggestions !!!

    In my opinion it is easier to get new visitors but it is quite tough to make your visitors come back to you unless you have a quality and unique content.

    People surf the web to get information and they return to only those sites that provide it quite regularly ( like Mymagicfundas 🙂 ).

    And you’ve explained in well manner/given a desirable bonus tips for readers.
    “Reply Me” plugin, I don’t think it’s pretty liked by most of the bloggers ?

    What you recommend “Reply Me” or “Comment Luv” Plugin?

    Thank you,

  19. Hi Nirmala Di,

    Totally agree with your points. Having easy name for blog, getting connect to reader via social medai, mentioning their name and thanking them etc. This all are necessary for getting visitors back.

    Though in my case many times its hard to get time to get connected and be active on social media., I will try my best to follow this tips. Stay connected! 🙂

    Thanks for sharing this useful tips.
    >SK Lohar

  20. Hi Nirmala,

    Informative post, indeed! 🙂

    It surprises me that you do part-time blogging, but you can create great articles with all the limitations of your time. I’m amazed at you.

    Yes, I also disagree with the pop-up. When I visited a few other blogs, I find pop up on their blog. I think I was the one who would decide to membership or not, I will do it after seeing what can be provided by the blog. Therefore, I would never allow pop up on my blog.

    I think, locked content can also be a reason for visitors to not go back to your blog. If it was me, I do not like such things. 🙂

    Thanks for sharing this with us, Nirmala.
    Do have a wonderful weekend!


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