10 Pinterest Marketing Tips To Improve Website Traffic

This post provides some effective Pinterest marketing tips to improve traffic to your business website.

Social media has turned into an integral part of internet marketing.

I presume that the top businesses use aggressive social media tactics to get sales & leads, and thus they stay active on popular social networks like Facebook, Twitter, and LinkedIn.

But there is a wonderful place existing on the web to get the targeted visitors and yes, it is Pinterest! A recent study states that most of the online customers from Pinterest have a clear intention of getting services/purchasing products when compared to visitors from other social networking websites.

Online businesses can easily sell/offer their product/service through Pinterest as it allows the users to view content according to their interests and could connect with like-minded people.

Are you doing any online business? If so, you might ask me “How do I use Pinterest as a marketing tool”. Before answering your query, I want to raise some questions to you like,

1. Does your business have images?

2. Are you updating your business blog with attractive pictures?

3. Would you like to share the images related to your business with your clients?

If you reply to me with “Yes”, then Pinterest is an exact place to improve your visibility and drive targeted traffic to your business.

Prior to the discussion of Pinterest marketing tips, I’d like to tell you the benefits of being on Pinterest so that you could understand its importance in a clear way.

Benefits of using Pinterest for marketing

Pinterest is the biggest social network next to Facebook and Twitter and currently growing at a faster rate. It plays a vital role in content marketing by organizing and sharing popular images related to your online business.

To improve your web traffic through Pinterest, it would be good to endorse other’s stuff before promoting.

Some of the benefits of using Pinterest for marketing are listed below.

1. The content shared on Pinterest called pins, and they have a long life when compared to Facebook posts. Your old content would get refreshed if someone pinned and re-pinned it. As a result, you’ll get massive traffic to your business website/blog.

2. People literally do pinning and repining here, and thus it is more likely to reach a wider audience. Sharing content and interacting with them would let your business get loyal customers and build trust with them.

3. A lot of shoppers using this social platform and it is easy to find and engage with the target people.

4. It is simple to search and submit pins on a certain topic and hence it can be used as a cost-effective business marketing strategy for your business.

5. Backlinks created from Pinterest would help your business to uphold proper rank in Search Engines.

Effective Pinterest Marketing Strategies for Business

Here are some useful Pinterest marketing strategies to drive visitors to your business website.


                                            Image Credit: Dentalcompare.com

1. Set proper Pinterest account 

Setting up your Pinterest account is quite easy and just fill out all the relevant details about your business. You may use your name or business name and verify your website. Many people will look at your Pinterest profile before deciding whether to follow you.

So, the completed profile can help you to get more Pinterest followers. Spend some time to provide all the information needed for them. Link all your social profiles and make use of Email notification options to receive emails about the user activities on your pins.

You may visit Pinterest for Business to get the details of some resources like case studies, follow buttons, etc.

2. Create Pinterest boards with keywords

In any online marketing, keywords play a vital role in directing customers to your business website. Select topics/categories related to your business and create boards for your clients with keywords.

Since these board names have incredible search capabilities, they would help people to find your business through keywords. Make attractive Pinterest titles with creative thoughts to reach more followers.

3. Create eye-catching visual content

Interesting, attractive, and quality images are more likely to get pinned by the users & followers. So, give more attention while choosing the images for your business website/blog.

Pinning different types of images like infographics, videos, slide shares, etc. would let your customers engage well with your pins. While creating noticeable pictures for your business website/blog, include a watermark of your business logo to build a memorable brand and preserve pin reliability.

4. Optimize your website for Pinterest

Optimizing your business website/blog for Pinterest is an important tactic that comes with a Pinterest marketing guide to drive referral traffic from it. Do this by adding “Pinterest follow the button” and “Pin it” buttons to pin the images on your web page.

Encourage your visitors to share your business details on their Pinterest network. You may visit the Pinterest page to get the browser button for Chrome. You may also hide pins in blog posts to check the performance of the pins and make the look of the article uncluttered. 

5. Follow strategic pinning

Pinning images to the boards is a fun part! Add pins to your Pinterest boards with a short description. As I specified early, titles and descriptions are searchable on Pinterest and thus you may include searchable terms in your pin description.

Following an effective pinning strategy would let you keep your existing clients and get potential ones. So it is good to follow some thumb rules like consistent pinning and limited pinning. You should consistent in pinning the images. Otherwise, your followers might forget your boards.

Likewise, excessive pinning would annoy your supporters, and they might unfollow you on Pinterest. Thus, the pinning frequency does matter in Pinterest marketing plans.

6. Don’t forget content curation

Just have in mind that an effective Pinterest marketing strategy is not focused only to promote your business. To gain credibility among Pinterest users, do content curation and avoid self-promotion. Share great visual content on your boards from other sources to establish you as an authority in your niche.

Pin the images of the businesses that you admire or that you want to work with. Provide how-to guides, training tutorials, videos, crisp images, special events, etc. to engage your followers.

7. Pay attention to SEO

Making your Pinterest content SEO-friendly would not only help you to rank high on Pinterest searches but also on search engines like Google. Find out the words that people are using when they search for something linked to your business, add those keywords to your Pinterest boards, and description of your pins.

Also, use hashtags and URLs in the description. Moreover, do not ignore the “About you” section on your profile as this 200 space with keywords will boost your visibility in search engines. Out of all, if your business images get pinned and repinned every time on Pinterest, backlinks will create to the source page. 

Here you may check one of my Pinterest posts with more pins and likes which helps me to drive visitors to my blog.


8. Build your community

If you want to get noticed on Pinterest, build a relationship with other users. Like other social networks, be sure to like and comment on other’s pins. If you do so, the law of reciprocation will work, and they will start following you. Make sure that you’re following someone relevant to your niche.

Say thanks to the people who’ve pinned and liked your images. It can be done by PinAlerts or with the URL www.pinterest.com/source/yourwebsite. I use PinAlerts to express my gratitude who lend a hand to me on Pinterest. You’ll get the details of pinners through the mail like this


9. Maintain organized Pinterest boards

I’d suggest you tidy up your Pinterest boards because it is one of the helpful marketing strategies of Pinterest. Alphabetize your boards and set board covers for them. Set up categories to segregate the content, split up large boards, and remove unwanted pins or pins that pinned aboard more than once.

Also, include the keywords and keep the boards relevant to your business for easy navigation. Offering customizable boards for the users is a significant feature of Pinterest, and thus it would be good to maintain such boards in an organized manner.

10. Use Pinterest tools for business

As Pinterest is growing fast and become a popular social network, many tools have introduced into the marketplace to calculate and boost the Pinterest experience. If you want to learn how to use Pinterest better and make pinning easier, I would recommend utilizing some awesome Pinterest tools to pin like a pro

Bonus tip:

If you have limited time to spend on Pinterest, just share your business images in a consistent manner to relevant Pinterest boards with the short description and hashtags.

I’m sure that you’ll drive decent referral traffic to your business website. I heard this information from some of my blogging friends.

If you like my strategies of Pinterest, pin this post for your followers!


Pinterest is an exciting social platform that provides opportunities for businesses to reach out to consumers and showcase their products/services to them. It enables the business to interact and build trust with their prospect.

Some concerns use this image-based social media website to get ideas and inspiration. Thus, it can be used as an effective business marketing tool

Pinterest has been the best source of traffic for my blog in a long time and loving it so much. I’ve shared my Pinterest marketing tips and hoped that these strategies will improve your website traffic.

I assume that you also have some Pinterest secrets to perform successful marketing for your business. What are they? Share your ideas & thoughts in the comment section and don’t forget to Follow me On Pinterest

40 thoughts on “10 Pinterest Marketing Tips To Improve Website Traffic”

  1. Hi Nirmala, Very good collection of tips for using Pinterest! It is one of my favorites these days.
    I get the Pin Alerts everyday and I am also getting weekly summaries from TailWindApp. Have you tried TailWindApp yet? It’s pretty awesome for tracking Pinterest Analytics.
    Thanks Nirmala!

    1. Hi Ileane Mam,

      I feel happy with your arrival and thanks for finding time to drop your comment here. It’s good to know that you would like to stay active on Pinterest. I never heard about TailWindApp for Pinterest Analytics, will check its details to install it. You’re always welcome to share your thoughts here 😛

  2. Nirmala,

    Top notch dear friend! I think I had invited you over to my pinterest. Did I? 🙂

    You nailed this and thanks for sharing. 101% well written!

    1. Nirmala Santhakumar

      Hi Regi,

      I feel motivated with your praising words, thank you so much 🙂

      Yeah, I got your invites on Pinterest, thanks! Will try to present some quality visual content on the Pinterest boards which you’ve invited me and thanks for leaving your comment 🙂

  3. Nirmala ,

    Though I have a pinterest profile , I had been using it just for pinning my images as you have mentioned. Feeling guilty as I read through your article Nirmala. I really need to work on pinterest which can help in a wonderful way . Thanks for the article.

    1. Nirmala Santhakumar

      Don’t feel guilt Sangeetha, there are hell lot of stuffs to be learned on Internet marketing. Progress your marketing skills in a gradual manner and I’m sure that you’ll become an expert soon 🙂

      Share your blog posts and pin some quality content on your Pinterest boards. Follow like-minded people and the persons who support you to do better blogging. You’ll drive traffic from there and it would also improve your visibility. Thanks for reading my post, stay tuned!

  4. Hello madam, this is a real deal of great info for pinterest lovers and BTW its no matter we love it or not if its doing business for us may be in terms of visitors or customers we gotta hangout there.

    This post is really useful for almost everyone with an online endeavor.

    1. Hi Swadhin,

      Thanks for sharing your Pinterest views and glad you liked the post. Yes, Pinterst help us to connect with targeted visitors and like-minded people to grow our business. As I stated in the post, it is an awesome place to build relationship with clients.

      Keep coming 🙂

  5. Ankit Kumar Singla

    Hello Nirmala Mam,

    Surely pinterest can drive great amount of targeted traffic to our site. I was thinking that it can be beneficial for those bloggers only who use good number of images in their blog posts. But I was wrong and from now I’ll start using this great platform and will also include pinterest sharing button on my blog.

    Thanks for your tips and linking to my post.


    1. Hi dear Ankit bro,

      Thanks for writing a comment and pleasure to link your quality posts.

      Yes, of course! Attractive images get more pins and likes on Pinterest. But if we use the targeted KWs in the description, relevant picture and high quality blog posts, then it is more likely to get referral traffic from Pinterest. Two of my posts are going viral over there (I’ve used normal images) and driving daily traffic with it.

      It’s really good that you’re gonna add Pinterest button to your blog, will help you to share your posts on relevant Pinterest boards. Keep visiting 🙂

  6. Minakshi Srivastava

    Hello mam,

    According to me If you take the time to provide valuable content, your pins can drive a significant amount of traffic to your website.
    This is a great checklist. I had never thought of a couple of these tips before.
    Thanks for sharing this awesome post 🙂

    1. You’re exact Minakshi,

      We should take quality time to prepare helpful content for our followers and I”m following the same. I got delighted that you’ve learned something new through my post.

      Stay tuned to grab more beneficial materials

  7. Hi Nirmala,

    Informative post indeed 🙂

    Yes, Pinterest has come up in a big way and that’s because people are glued to images more as compared to the text. That’s right…your posts stay there much longer than Facebook, so all the more reason you should BE there and even Pin daily, if possible. Try using different timings to see what suits you best or when you have other pinners online.

    Without using any tools, I am glad to have over 2K followers now and that’s just because I pin regularly and always return the favor – don’t forget to do that for anyone pinning your post.

    Yes, if you set your profile up well and link your blog up too, people can relate and immediately connect. There are posts on my blog where images have been pinned over a 1000 times – that is the power of one single image! And to date it continues to bring me daily traffic, so I know it works wonders if done right.

    Thanks for sharing. Have a nice weekend 🙂

    1. I am glad to see you here Harleena, and really i am your huge fan and i follow you in every single site. i thought you are using tools for following for such a huge followers. But thanks to mention that you are not using =D

    2. Nirmala Santhakumar

      Hi Harleena,

      Sorry for replying late, thanks for adding your helpful comment here. Glad to know that you’re driving great traffic through Pinterest and yes, daily pinning matters a lot. I used to do the same and thus getting few consistent traffic. But I need to follow more people over there, working on it now.

      @ Yogesh, attractive content is needed to grab the attention of readers rather than tools. Thanks for sharing your thoughts!

  8. Hi Nirmala,

    Awesome tips for using pinterest to drive traffic.

    Pinterest is an interesting social network. We can attract others by uploading images, I am having both personal and business account in pinterest. I am also getting more traffic from pinterest, when compare to other social network sites.

    I didn’t use any hash tags in pinterest, now reading this post i knew it. Building Community is most important for every social networks and blogs. If we share and comment and others, they will surely repeat it. Pinning others image in pinterest will get you more traffic. Anyway thanks for sharing this. Keep posting like this.
    Have a happy weekend.

    1. Nirmala Santhakumar

      Hi Rajaa Anandhan,

      I do agree with your thoughts on Pinterest 🙂

      Using attractive images on blog posts will work on Pinterest. Good to here that you’re having account over there and driving traffic with it. If we pin other’s posts, they will get notification and follow our boards, like & re-pin our Pinterest posts.

      Thanks for adding your comments, keep coming 🙂

  9. Hi Nirmala
    You get amazing results if you follow a proper strategy to get traffic from Pinterest. Earlier it was wrongly presumed just beautiful pics are required to work impressively at it. It is just like other social media and building community over there is must to bring regular visitors at your blog with it.

    All the tips you mentioned are really cool. Creating a board with keywords is an awesome idea that may also bring SEO juice to increase its followers.

    Thanks a lot for sharing another wonderful post on social media optimization.

    1. Nirmala Santhakumar

      Not only you Mi Muba, most of the people think that they need to pin the eye-catching images to drive traffic from Pinterest. That is totally wrong. It is a perfect social network to connect with like-minded people and they’ll help in repinning our images which would result in great blog exposure.

      Glad you liked my Pinterest strategies Mi Muba, your regular presence with thoughtful comment is truly appreciated. Stay tuned 🙂

  10. Hi Mam,
    I’m Not Even Think Much About Pinterest,. Seems Like It boost up’s our Traffic In Future Days… Nicely Written..
    Thanks for the awesome article… 🙂

    1. Nirmala Santhakumar

      Hi Rahul Suresh,

      To get good exposure of your blog and get new readers, you may stay active in Pinterest. As a blogger, you need to be active over there to drive referral traffic to your blog. Happy to hear that my tips would nudge you to share your posts on Pinterest. Thanks for including your comment, keep coming to know valuable materials on social media.

    1. Nirmala Santhakumar

      I would always like to share my experiences for my readers to help them Nisha 🙂

      Thank you so much for your praising words and glad you’ve like my detailed post on Pinterest. Keep visiting here, you’re valuable thoughts are weclome.

  11. Hi Nirmala,

    Though i am not a user of Pinterest but still for business purpose bloggers need to use it.
    You have mentioned some great points. People may get some traffic to their blog by pinning.
    I hope to learn more about it.

    Thanks for this informative article.

    Hope you have a great week.:)


    1. Nirmala Santhakumar

      Hi Ravi,

      Thanks for reading my post. Pinterest is for everyone, not specifically for business people. It is a social network like Facebook where you could meet like-minded people and get loyal readers for your blog.

      I hope that you’ll be active over there to reap its benefits. Keep coming here to leave your opinions 🙂

  12. Hello Madam Nirmala,
    It appears the more I read about Pinterest, the more confused I become as to how it works but to be honest with you, this post has somehow enlightened me.

    Thanks for this piece and I promise to do best with Pinterest for maximum optimization.

    1. Hi Emmanuel,

      I’m sure that you’ll adore the features of Pinterst and you could drive referral traffic by staying active over there. No need to use eye-catchy images, just follow the people with same thoughts and pin the posts daily.

      Thanks for finding time to drop your comment Mr. Blogging minister for Laziness 😛 keep visiting.

  13. Hi Nirmala,

    I haven’t be so active on Pinterest to estimate how effective it is in boosting website traffic. I thinks it’s worthy given time and consideration since talk on it this day is at high end.

    Thanks for sharing the tips

    1. Nirmala Santhakumar

      Hi Aceclue,

      Welcome to my blog and hard to hear that you’re not active on Pinterest. I’d say that you’re missing great referral traffic to your blog and I’m suggesting you to be active over there. Just share your posts, follow like-minded people, create boards, repin others and use keywords as i specified in the post. You’ll certainly be driving traffic to your blog.

      Thanks for visiting my blog, stay tuned 🙂

  14. Nirmala didi ,

    Feeling guilty as I read through your article Nirmala.I have a pinterest profile , I had been using it just for pinning my images only. I really need to work on pinterest which can help in a wonderful way . Thanks for the article.

    1. Nirmala Santhakumar

      Do not feel any guilt shubhdeep, you can get great traffic to your blog from Pinterest. Sharing your posts over there is good but you need to create some boards to share other’s posts too. If you pin other’s posts, they will do in return for you.

      Cheers you like the post, keep coming to get more helpful evidences of social media.

  15. Hello Nirmala Ma’am,

    This is a wonderful article. I loved reading it.

    Having a proper profile creates a good image in the mind of other pinterest users. Not only pinterest users, but to all type of websites. It improves authority.

    I was not aware of creating boards with keywords will help fetching traffic. I will try it soon.

    Thanks for this post Ma’am.
    Have a Nice Day!

  16. thanks for sharing this nice guide.because Pinterest can give referral traffic and also increase post image popularity.I don’t use Pinterest as I unaware about Pinterest. So i think that it would be good to know about Pinterest before using it.

  17. Thank you, Nirmala mam.
    I was not taking pinterest seriously but after this post i will try to make more audience in pineterest.

  18. It’s my first visit on this blog and after reading all comments it seems that you are having some very good followers out here and which has encouraged me also to be a regular visitor out here, coming back to the article now yes I am agree with you that pinterest is a very good source of traffic if used properly we can surely get some good traffic out their and that to quality traffic.

    1. Nirmala Santhakumar

      Hi Mohit,

      I warmly welcome you to my blog. Thanks for reading this post on Pinterest. Yeah, I do care for my readers a lot and thus getting loyal visitors.

      You’re always welcome to share your thoughts here, keep visiting 🙂

  19. Awesome post which contains very useful information about to 10 Pinterest Marketing Tips To Improve Website Traffic. I read and follow all tips.

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