This post provides some effective Pinterest marketing tips to improve traffic to your business website.
Social media has turned into an integral part of internet marketing.
I presume that the top businesses use aggressive social media tactics to get sales & leads, and thus they stay active on popular social networks like Facebook, Twitter, and LinkedIn.
But there is a wonderful place existing on the web to get the targeted visitors and yes, it is Pinterest! A recent study states that most of the online customers from Pinterest have a clear intention of getting services/purchasing products when compared to visitors from other social networking websites.
Online businesses can easily sell/offer their product/service through Pinterest as it allows the users to view content according to their interests and could connect with like-minded people.
Are you doing any online business? If so, you might ask me “How do I use Pinterest as a marketing tool”. Before answering your query, I want to raise some questions to you like,
1. Does your business have images?
2. Are you updating your business blog with attractive pictures?
3. Would you like to share the images related to your business with your clients?
If you reply to me with “Yes”, then Pinterest is an exact place to improve your visibility and drive targeted traffic to your business.
Prior to the discussion of Pinterest marketing tips, I’d like to tell you the benefits of being on Pinterest so that you could understand its importance in a clear way.
Benefits of using Pinterest for marketing
Pinterest is the biggest social network next to Facebook and Twitter and currently growing at a faster rate. It plays a vital role in content marketing by organizing and sharing popular images related to your online business.
To improve your web traffic through Pinterest, it would be good to endorse other’s stuff before promoting.
Some of the benefits of using Pinterest for marketing are listed below.
1. The content shared on Pinterest called pins, and they have a long life when compared to Facebook posts. Your old content would get refreshed if someone pinned and re-pinned it. As a result, you’ll get massive traffic to your business website/blog.
2. People literally do pinning and repining here, and thus it is more likely to reach a wider audience. Sharing content and interacting with them would let your business get loyal customers and build trust with them.
3. A lot of shoppers using this social platform and it is easy to find and engage with the target people.
4. It is simple to search and submit pins on a certain topic and hence it can be used as a cost-effective business marketing strategy for your business.
5. Backlinks created from Pinterest would help your business to uphold proper rank in Search Engines.
Effective Pinterest Marketing Strategies for Business
Here are some useful Pinterest marketing strategies to drive visitors to your business website.
Image Credit: Dentalcompare.com
1. Set proper Pinterest account
Setting up your Pinterest account is quite easy and just fill out all the relevant details about your business. You may use your name or business name and verify your website. Many people will look at your Pinterest profile before deciding whether to follow you.
So, the completed profile can help you to get more Pinterest followers. Spend some time to provide all the information needed for them. Link all your social profiles and make use of Email notification options to receive emails about the user activities on your pins.
You may visit Pinterest for Business to get the details of some resources like case studies, follow buttons, etc.
2. Create Pinterest boards with keywords
In any online marketing, keywords play a vital role in directing customers to your business website. Select topics/categories related to your business and create boards for your clients with keywords.
Since these board names have incredible search capabilities, they would help people to find your business through keywords. Make attractive Pinterest titles with creative thoughts to reach more followers.
3. Create eye-catching visual content
Interesting, attractive, and quality images are more likely to get pinned by the users & followers. So, give more attention while choosing the images for your business website/blog.
Pinning different types of images like infographics, videos, slide shares, etc. would let your customers engage well with your pins. While creating noticeable pictures for your business website/blog, include a watermark of your business logo to build a memorable brand and preserve pin reliability.
4. Optimize your website for Pinterest
Optimizing your business website/blog for Pinterest is an important tactic that comes with a Pinterest marketing guide to drive referral traffic from it. Do this by adding “Pinterest follow the button” and “Pin it” buttons to pin the images on your web page.
Encourage your visitors to share your business details on their Pinterest network. You may visit the Pinterest page to get the browser button for Chrome. You may also hide pins in blog posts to check the performance of the pins and make the look of the article uncluttered.
5. Follow strategic pinning
Pinning images to the boards is a fun part! Add pins to your Pinterest boards with a short description. As I specified early, titles and descriptions are searchable on Pinterest and thus you may include searchable terms in your pin description.
Following an effective pinning strategy would let you keep your existing clients and get potential ones. So it is good to follow some thumb rules like consistent pinning and limited pinning. You should consistent in pinning the images. Otherwise, your followers might forget your boards.
Likewise, excessive pinning would annoy your supporters, and they might unfollow you on Pinterest. Thus, the pinning frequency does matter in Pinterest marketing plans.
6. Don’t forget content curation
Just have in mind that an effective Pinterest marketing strategy is not focused only to promote your business. To gain credibility among Pinterest users, do content curation and avoid self-promotion. Share great visual content on your boards from other sources to establish you as an authority in your niche.
Pin the images of the businesses that you admire or that you want to work with. Provide how-to guides, training tutorials, videos, crisp images, special events, etc. to engage your followers.
7. Pay attention to SEO
Making your Pinterest content SEO-friendly would not only help you to rank high on Pinterest searches but also on search engines like Google. Find out the words that people are using when they search for something linked to your business, add those keywords to your Pinterest boards, and description of your pins.
Also, use hashtags and URLs in the description. Moreover, do not ignore the “About you” section on your profile as this 200 space with keywords will boost your visibility in search engines. Out of all, if your business images get pinned and repinned every time on Pinterest, backlinks will create to the source page.
Here you may check one of my Pinterest posts with more pins and likes which helps me to drive visitors to my blog.
8. Build your community
If you want to get noticed on Pinterest, build a relationship with other users. Like other social networks, be sure to like and comment on other’s pins. If you do so, the law of reciprocation will work, and they will start following you. Make sure that you’re following someone relevant to your niche.
Say thanks to the people who’ve pinned and liked your images. It can be done by PinAlerts or with the URL www.pinterest.com/source/yourwebsite. I use PinAlerts to express my gratitude who lend a hand to me on Pinterest. You’ll get the details of pinners through the mail like this
9. Maintain organized Pinterest boards
I’d suggest you tidy up your Pinterest boards because it is one of the helpful marketing strategies of Pinterest. Alphabetize your boards and set board covers for them. Set up categories to segregate the content, split up large boards, and remove unwanted pins or pins that pinned aboard more than once.
Also, include the keywords and keep the boards relevant to your business for easy navigation. Offering customizable boards for the users is a significant feature of Pinterest, and thus it would be good to maintain such boards in an organized manner.
10. Use Pinterest tools for business
As Pinterest is growing fast and become a popular social network, many tools have introduced into the marketplace to calculate and boost the Pinterest experience. If you want to learn how to use Pinterest better and make pinning easier, I would recommend utilizing some awesome Pinterest tools to pin like a pro.
If you have limited time to spend on Pinterest, just share your business images in a consistent manner to relevant Pinterest boards with the short description and hashtags.
I’m sure that you’ll drive decent referral traffic to your business website. I heard this information from some of my blogging friends.
If you like my strategies of Pinterest, pin this post for your followers!
Pinterest is an exciting social platform that provides opportunities for businesses to reach out to consumers and showcase their products/services to them. It enables the business to interact and build trust with their prospect.
Some concerns use this image-based social media website to get ideas and inspiration. Thus, it can be used as an effective business marketing tool.
Pinterest has been the best source of traffic for my blog in a long time and loving it so much. I’ve shared my Pinterest marketing tips and hoped that these strategies will improve your website traffic.
I assume that you also have some Pinterest secrets to perform successful marketing for your business. What are they? Share your ideas & thoughts in the comment section and don’t forget to Follow me On Pinterest.