This post offers some helpful tips on how to use Google Plus to increase brand awareness of the business.
I am a part-time blogger but familiar with the importance of staying active in popular social networking sites. I like Google Plus the most, and I use it dynamically to network with other bloggers, offer quality content to my followers and apparently to promote my blog posts.
My active social presence helps me to get good search engine rankings for my blog posts, and so I used to share my social strategies for my readers consistently.
Few months back, I discussed some tips to build a memorable business brand through social media, and I received good response from my readers through comments and shares for that post. Some people have asked me to give the helpful tips to boost the brand awareness through Google Plus.
So I took a chance on this post to offer some valuable Google Plus tips and if you’re a business, you could increase brand awareness with them.
But, before getting into the topic, I want to exhibit some current key stats of Google Plus so that you could understand its status and use it effectually to grow your business.
Google Plus Stats (As of Feb 2014)
Google Plus is just two years old. With the +1 and Author Rank, it gets the influence of search engine rankings and hence it is widely used by content creators, webmasters and marketers to gain exposure and boost their brand awareness with it.
According to the recent stats, Google Plus has more than 1 billion accounts till now, and monthly active users are about 540 million. Every month, nearly 8 lakh new users are signing up here, and almost 70% of business are using it to attain SEO and search ranking benefits.
Furthermore, G+’s +1 is being used more than 5 billion times a day, and the growth rate of Google Plus is 33% per year.
I am sure that you got amazed with this latest Google Plus stats, am I right? Now, let’s discuss some considerable reasons for using Google Plus to increase brand awareness of the business.
Why Google Plus Is Needed To Increase Brand Awareness?
Google Plus offers some excellent brand building opportunities for every business and so it is ingenious to make use of it effectively. Some of the reasons that Google Plus is required for your brand’s visibility are given below
1. Search engines can measure the popularity of your G+ profile based on the amount of information gets shared with your brand and level of activities of that page. So, if your G+ profile has higher visibility, then it would lead to high SERP to your shared posts.
2. If your profile is public here, anyone can recommend your posts by giving +1, and it could be seen by the people in their circles and you’ll get new followers to enlarge your visibility.
3. Google+ Circles and Hangouts are the great tools to share the special offers/latest updates/new products to your followers effortlessly.
There are many reasons, but I touched some key points in using Google Plus to enhance the brand awareness of the business.
Recommendations To Use Google Plus to Improve Brand Name
It is important for a business to have a solid presence on Google Plus, and I’ve already discussed this matter. If you missed this post, you could check here “Why Google plus for business?”
As the potential of G+ is getting advanced day by day, most of the brands are amusingly taking part here to increase their social presence.
Escalating social existence with Google plus for business is good, but how to establish authority on it? Here are my beneficial Google plus tips to boost brand awareness that would aid you to grow as an expert in your business.
1. Add Quality Followers
“The more no. of Google + followers that I am having, the more I’ll be considered important by Google” Are you thinking so? If so, you’re wrong, and it is hard to get authoritative in the eyes of Google.
Yes, it is not important that the no. of followers you have, it is about the attentive members who are ready to engage with your shared posts. So don’t follow the people just as they are following you.
2. Share Fabulous Content
Every online business should have a blog to give consistent updates for their customers about their product/service, and apparently content is the king. If you’re an excellent content creator with in-depth information, you can quickly establish authority in Google Plus but you should be selective in sharing other’s content.
Yeah, the less discrimination while sharing the posts in G+, the less weight of your share will be made by Google. Are you getting me? I am saying that it would be good to share the posts, according to the interest of your audience.
3. Consider +1 button As Valuable
The +1 button of G+ is more useful, and if you hit it, you’re authorizing that content of the post. It will be meaningless and seems even spam if you are endorsing everything. So, don’t randomly hit the +1 of your follower’s posts.
Do read the content, estimate its value and then give your vote for it. Try to leave your meaningful comment on the post where you’re hitting the +1 of G+.
4. Use Spark, Ripples and Mentions
Spark– It is a fantastic tool to find out and track everything about your fascinating content on Google Plus. Moreover, you can share your topics of interest to your friends circle.
Ripples – Many Google Plus users are unaware of this beneficial feature that is hidden in the drop down menu of each post. If your post got shared by the people, it is possible to get the reshare details through a visual way with Ripples.
You could also make use of it to find the leaders with big thoughts and influential in your business field.
Making use of these tools will let to have a better understanding about Google plus, and it would increase your brand awareness.
Mentions – You can see the “Mentions” tab on the top of Google Plus and if you click that tab to see the Google Plus posts where you’ve been tagged in. With this useful feature, you can respond to the users whom they’ve mentioned you on Google Plus.
5. Citation Of High Authority Profiles
While creating content for your business, if you’re including any reference link from a high authority site, try to find the Google Plus profile of that author and add it.
This is Google Plus profile citation and this will create back-link to their G+ profile. After publishing the post, share it in G+ by mentioning the author whom you’ve linked and they’ll get notification. Then they might appreciate you and share your post on their network to reach broader audience.
This is better than ping-back method as you’re adding high authority Google Plus profile to your content and marketing that attribution.
6. Leverage Communities and Hangouts
To get good authority in your niche, it is good to make relationship with the like-minded spectators and this could be attained by using communities and hangouts of Google plus.
Creating communities (social groups) based on specific interest and engaging with them live through hangouts would help you to obtain more interaction with the concurring people and hence increase brand awareness.
7. Utilize Cross Product Integration & Embed post
Google+ has integrated with Gmail, YouTube, and Google Drive and so you’ll get the opportunity to show the market that you have a brand that booms on many levels for your entire operations with a unique format.
Like Facebook and Twitter, Google Plus posts can be embedded on your webpage. By highlighting your informative post shared on Google Plus along with your interesting conversation with audience, your brand reliability will be visible to your visitors.
8. Link Your G+ Profile Through Comments
As commenting on other web pages is an effective way to build relationship with your link prospectus, add your Google plus profile page instead of your business webpage in leading websites related to your field.
As it emphasis more on building a connection rather than link building, you’ll get good prestige from the visitors and site owner and they’ll add you in their Google plus circles which would expand your brand awareness.
The more people comment and endorse your work, the more you are considering as an expert in the physical world, right? Likewise, the more people engage on your Google Plus posts, the more you’re consider authoritative by Google.
Subsequently, Google Plus is the fastest growing social networking site which is widely used by both B2B and B2C marketers and so it can be a great place to build the brand and market the business.
Having complete G+ profile, Growing G+ circle, Getting Google Authorship, sharing innovative data for followers, taking part in some relevant Google Plus communities and including keywords & hash tags in G+ posts are the basic things to be accomplished in Google Plus by a business.
But I hope my helpful tips on how to use Google plus would help you to increase brand awareness of your business.
I am not a Google Plus expert but am involving more in that to get a good exposure for my blog and to stay respected in the eyes of Google. I just shared some useful tips on Google plus for you to improve your brand image.
What do you think about the tips? Are they beneficial? I would like to hear your voice in the form of comments, so please make use of the comment section to discuss with me.
In case, If I missed any valid way to increase brand awareness of a business through Google Plus, let me know and so that my beloved readers will get profited with your suggestion.