Is Keyword Research Still Relevant? How to Find Profitable Keywords?

“How do I get more search engine traffic?”

It’s a question I hear from bloggers all the time.

Website traffic is one of the crucial factors that can make or break your website’s success. Unfortunately, most bloggers lack website traffic because they don’t know how to optimize their pages for search engines.

If you find profitable keywords and use them at exact places on your pages, you can bring massive visitors from search engines. Thanks to Google’s Hummingbird update, the usage of keywords has been completely changed. Google used to give top rankings for the web pages that had the exact matching keywords.

That’s when keyword stuffing became famous. Once it became spam, Google started rolling out updates like Hummingbird to move their results from word matching onto matching based on intent. It means that the Google has started using LSI keywords to a rank web page than giving rewards for keyword stuffed pages.

Keyword research is not about just increasing your website traffic, but it’s mostly about getting the right visitors to your sites.

Keyword Research: Does It Matter?

Gone are the days where you can only go to a keyword research tool, enter a keyword and come out with a list of terms. Today, things have changed a lot!


Keyword usage has evolved. If you use the same SEO tactics that worked over a year ago, it won’t work now. So make sure to focus on giving a better experience to your website visitors.

People still use keywords to find the results they’re looking for. So keyword research is still relevant and uses widely useful if done right.

Just to give you an example, see how many results are coming up when you type the phrase “keyword research” on Google.


That’s a whopping number, right?

Did you know the top search results for any competitive query like “keyword research” always includes results to news sites, in-depth articles or the authority sites?

That’s the reason you need to focus on finding less competitive keywords. When performing keyword research, relevancy is the key. If you concentrate on finding the right keywords, you’ll get the right kind of visitors who are interested in your stuff.

Say No to Keyword Stuffing

Whether you agree it or not, keyword usage is the key to increase your search engine traffic. But most bloggers, who want to optimize the blog posts or pages by stuffing the same keywords again and again, forget about top rankings on Google search at least.

Keyword stuffing is considered as spam activity by Google, and it will penalize all the sites that use keyword stuffing. Instead of keyword stuffing, make use of LSI (Latent Semantic Indexing) keywords to rank higher in Google search results.

Also, make sure to use long tail keywords on your blog posts to increase blog traffic for several keywords at a time.

Why Find Profitable Keywords (Long Tail Keywords)?

Did you know the key to SEO success? It is finding and using the long tail keywords on your pages.

Long tail keywords are often easy to rank and send more visitors to your web sites because they include more than two keywords. Here’s a simple example that explains you the main difference between the short tail keywords and long tail keywords.

Short-tail keyword: “Fitness.”

Long tail keyword: “Fitness tips for beginners.”

See, ranking higher in the Google search results for short tail keywords like “Fitness” is almost impossible without building thousands of quality backlinks. But if you’ve in-depth articles that focus on long tail keywords, you can easily outrank your competitors. That’s why you should consider using the long tail keyword in your SEO strategy.

Exact Tools to Find the Best Keywords

Below are the right tools to find profitable keywords for your blog/site.

Google AdWords Keyword Planner

This is developed by Google and gives plenty of keyword suggestions based on the queries you enter on Keyword Planner. This is one of the best free keyword research tools that is used widely by the bloggers across the world. Make sure to find the keywords with less competition and you will be fine to get more traffic to your sites.

Keyword Tool

One of the best alternatives to Keyword Planner is Keyword Tool. This is also a free tool, but it can be very helpful for finding SEO and PPC keywords. You can get 700+ relevant long tail keywords from Google Suggest in seconds by using this tool. This tool is the best performing keyword research tools when it comes finding out what your audience wants.


Do you want to find the most profitable keywords in minutes? Along with the high performing keywords, this tool also gives you a record of how many people have searched for those keywords in the past 24 hours. This can be a very handy tool for finding the best keywords for any niche.

Long Tail Pro

If you want to find the long tail keywords for your niche, there’s no better alternative to Long Tail Pro. It’s one of the most useful keyword research tools out there to come up with highly profitable long tail keywords that boost your overall search engine traffic. I strongly recommend this tool for beginners who want to climb search engine rankings for various keywords.

Here are few essential features of Long Tail Pro

  • Generate up to 800 results per seed keyword
  • Pre-filter keywords
  • Automatically find Domains
  • Google or Bing Title Competition
  • Competitor Analysis on top 10 Google Results
  • Check Rankings of sites in Google, Yahoo, and Bing
  • Calculate Keyword Competitiveness

So what are you waiting for? Try the above keyword research tools to find the best keywords for your websites.

Final Thoughts About Keyword Research

Keyword research is still relevant and widely useful if you are targeting the right keywords instead of focusing on competition. It’s always better to rank for long tail keywords if you have a relatively new website.

Getting more search engine traffic to your websites is relatively hard if you don’t have enough backlinks from trusted sources in your niche. So, use link building strategies such as blogger outreach, guest blogging, infographics to boost your search traffic and rankings.

Use keyword research tools to find profitable keywords when doing keyword research for your websites. Let me know if you have any questions related to researching keywords and if you like this post, please share it with others.

56 thoughts on “Is Keyword Research Still Relevant? How to Find Profitable Keywords?”

  1. Hello Anil, thanks for your this guest post. Really Good one and go to see you on mymagicfundas I want to say something on LongTailPro. this one is really and really Good i have every seen. And For free yes i have to say that Google Adwords is the best 🙂 Keep sharing your knowledge of Blogging

    Happy Blogging. Have a Good Week End

    1. Hi Tonmoy,

      LTP is definitely one of the best keyword research tools out there. Do let me know if you’ve any more queries related to finding long tail keywords to increase your search traffic.

  2. Well to be honest I never cared much about keyword research though I was using some plugin to set that. The post is really helpful to learn more about keyword research.

  3. Keyword Research is the key thing one must not ignore. Writing with proper keyword research helps in better ranking. Long tail keywords help a lot. But I think you should also include SEMrush in this. I use it personally and it really works.

      1. Yes, I tried it for one of my client and then it all started. It is helpful in finding the keywords your competitors are using. You can proper research on your competitors and then create the strategy to beat your competitors.

        1. That’s true bro. SEMrush is a great tool for keyword research, backlink checking, keyword rankings, competitor’s analysis and for doing SEO audit etc. Recently I spend good amount of time while using this tool. I’m noticing positive impact of its recommendations on my blog.

  4. thanks for your this post. Really Good one and go to see you on mymagicfundas I want to say something on LongTailPro. this one is really and really Good I have every seen. And For free yes i have to say that Google Adwords is the best 🙂 Keep sharing your knowledge of Blogging

    1. Nirmala Santhakumar

      Yes, LTP is really good and I’m using it from long. Thanks for your visit Sri, stay tuned!

    1. Nirmala Santhakumar

      You’re exact Avnish! Yes, it would be really tough to get organic traffic without doing KW research.

      Anil always contribute the helpful posts for us, glad to publish his content in MyMagicFundas.

      Thanks for sharing your views, keep coming!

  5. Sathish Arumugam

    I liked this article very much…you made a marvellous effort on keyword research and you explained all information neatly. Keyword research and its stuffings were good in this article and it is very helpful.

    Anil, Thanks for updating this great interesting article. I wish to have more and more new updates form your side.

    Thank you

  6. This is an excellent article, Anil.

    I think we’re on the same page here. I’ve often said that so long as you don’t try to trick Google (ie: keyword stuffing), and you do the right things, you will generally be rewarded…

    1. Nirmala Santhakumar

      Well-said Brent, I agree with you and follow the same.

      I never do keyword stuffing as I know its impact. Search engines become smart nowadays and trying their best to give the exact search results for us.

      As you said, we will be rewarded for offering quality information for our audience.

      Thanks for getting time to check the guest post of Anil, keep visiting to share your wonderful views

  7. Well I still remember the days when keywords stuffing will bring good results but later its being avoided. Keyword research is always the first part of seo and hence we must focus on that,

    1. Samar,

      True that! Most bloggers neglect keyword research and they write posts without using the right keywords. Expecting to get more traffic without using the right keywords isn’t going to help!

  8. Excellent article,well said.. I think you can add SEMRUSH tools too.. 🙂 Its a great respectful also.. 🙂 I wish to have more and more new updates form your side…

  9. I think blogger must take help for keywords from their friends. They also may suggest new keywords which will helpfull for the blog and your own keywords. This will make more easily searchable.

  10. Hi Anil,

    This is a very useful article. Keyword research will always be there. The basic reason is Google Algo is nothing but a program only and based on some parameter it has give priority to one content to another.
    Although there are many pro tools, GKT is the best to start with as a beginner. If one is not comfortable with how to do proper research, then those pro-tools will also not be able to help him.
    Thanks for sharing this worthy article. Looking forward to read more like this. 🙂

    1. That’s true Google keyword tool is a great tool. Along with this, I would recommend you give a try to either or to take your blog traffic to the next level. I have used both and I really love them. If you go by cost, SEMrush is more economical.

  11. Hi Nirmala,
    The most difficult part in writing a good post and blogging is about keyword research and you covered pretty much key points to consider for keyword research, very informative post.


    1. Nirmala Santhakumar

      Yeah, it’s really beneficial post from Anil on doing keyword research. Yes Mukesh, spending time to get profitable keywords would drive huge organic traffic to our blog. Thanks for coming by, have a relaxed Sunday!

  12. Jaidayal Saraswat

    Hi Anil Bro nice to see u here 🙂

    A really awesome article on keyword research specially for a newbie like me !”

  13. Keywords Research is the best way to get more traffic on your blog.If you research on a particular keyword and ranked that keyword on the first page of Google then surely you will more than visitors you expect. Thank You
    Best Regards

    1. Nirmala Santhakumar

      You are right Ankush!

      Keyword research brings a lot of visitors from search engines. Thanks for getting time to read this post, have a good day!

  14. Hi Anil,
    Nice share. Keyword research is undoubtedly an important factor to consider in online marketing and blogging. Profitable keywords help a lot in making good income online. But keyword research is not an easy task especially for newbies and your guide to find profitable keyword is really helpful.
    Thanks for sharing this post 🙂

  15. thank you, your information very useful and all other your post is very now reading your all other posts

  16. Hi Anil Bro,
    Keyword research is very important thing but some blogger ignore it is help us increase our traffic and earning.Thanks for sharing with us and guest post keep up it.
    Have a nice week ahead.

  17. According to me, Keyword research is still relevant and is the most important thing to do if you want to get success online.
    However, now you need to consider a lot of different factors when find keywords. Long tail keywords are not enough, you have to look at the “allinurl”, “allintext” and “allinurl” parameters as well to how much competition you are going to face if you go with your researched keyword.

    1. Well said. We need to do proper keyword research and analyse the competition for the chosen terms before start writing contents for them. There is no point in going for a keyword where you are seeing low search volume and high competition.

  18. good and informative article, keyword analysis is a first core part of SEo which decide your post ranking into google, if you target low competition keyword then you can easily rank these type keyword into google if keyword having very low competition.
    I love keyword planner or long tail pro tool both are best tool for keyword analysis..

    Mohd Arif

  19. Hey Anil,
    First of all thanks for sharing such a great article once again.
    Well, I think finding relevant keywords is a must thing to consider because better rankings for targeted keywords can help us to grab more traffic for our website.

  20. Keyword research is key. I first identify good informative content. Then I perform keyword research to know how to maximize traffic for that content. Once the traffic is there the top level content takes over and user satisfaction leads to return visitors.

  21. Hosting, Insurance and Lawyer are still on the top after so many year, But to find most relevant i use keyword planner tools. Thanks for sharing.

    1. Nirmala Santhakumar

      Good that you’re using Keyword planner tools James, it is an awesome resource to grab the keywords, keep coming!

  22. Excellent article,well said.. I think you can add SEMRUSH tools too.. 🙂 Its a great respectful also.

  23. Thanks a lot! very informative post, I have learned here some important matter to find out a profitable keyword for a niche site. Really I appreciated your hard work.
    Thank you!

    1. Nirmala Santhakumar

      All the credits go to the post author, Anil Agarwal! Really he had contributed the helpful post for my readers. Thanks for reading the post Rahul, keep visiting!

  24. Long tail keywords is plays an important role for blogging as far my experience i use long tail keywords with my own research just using google search engine which i learnt from the probloggers , need lot of patience to find the right long tail keyword perfect match to our blog and content.. thanks for sharing a valuable post anil and special thanks to nirmala madam..

    1. Nirmala Santhakumar

      Yes Charan, Long tail keywords matter a lot and thus we need to spend quality time to find and include them in the blog posts. Good that you’ve learned the importance of using long tail keywords, keep coming to share your views.

  25. Hi Anil,
    This was a very informative post. Keyword Research is one of the most important step before writing a post and there are lot of keyword researching tools available. As you described that the best keywords are the Long tail keywords and i agree with it.
    Also one should use Similar keywords and the variation for some particular words.
    Thanks for this amazing post!

  26. keyword research always plays an important role in blogging without doing a proper keyword research its not possible to get a good traffic so this article is of great important and value

  27. Basically I use the keyword planner before starting any post that gives an appropriate idea.
    But today u gave the idea of wordtracker & Long Trail pro due to that site ranking automatically starts increasing.
    Thanks for sharing that data

  28. Yes, Keyword research is still important , without targeting you can’t get good results. if you can’t afford Paid software then its ok because keyword planner is best one.

  29. Keyword research is a very important part of blogging and it is very helpful for the blogger if he/she put the best keyword in their articles title.
    BTW this post is really great and noteworthy. so thanks for sharing the information with us.
    Have a pleasant week ahead:)

  30. just loving the stuff. The tools are you have mentioned are just awesome. But some of them are pro versions. Can u tell me how to utilise them in a proper way. 🙂

  31. Firstly i must say, an excellent post.

    I have one doubt. When you searched in google for the keyword
    Seo keyword tool it showed high competition but in traffic travis, the same showed that it’s relatively to rank. Aren’t the two results contradicting?

    And other thing I wanted to know, how many global broad and exact searches must a keyword have on average to be a strong keyword?

    And should the competition be low or high?

    Thanks in advance:)

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