Is Keyword Research Still Relevant? How to Find Profitable Keywords?

“How do I get more search engine traffic?”

It’s a question I hear from bloggers all the time.

Website traffic is one of the crucial factors that can make or break your website’s success. Unfortunately, most bloggers lack website traffic because they don’t know how to optimize their pages for search engines.

If you find profitable keywords and use them at exact places on your pages, you can bring massive visitors from search engines. Thanks to Google’s Hummingbird update, the usage of keywords has been completely changed. Google used to give top rankings for the web pages that had the exact matching keywords.

That’s when keyword stuffing became famous. Once it became spam, Google started rolling out updates like Hummingbird to move their results from word matching onto matching based on intent. It means that the Google has started using LSI keywords to a rank web page than giving rewards for keyword stuffed pages.

Keyword research is not about just increasing your website traffic, but it’s mostly about getting the right visitors to your sites.

Keyword Research: Does It Matter?

Gone are the days where you can only go to a keyword research tool, enter a keyword and come out with a list of terms. Today, things have changed a lot!


Keyword usage has evolved. If you use the same SEO tactics that worked over a year ago, it won’t work now. So make sure to focus on giving a better experience to your website visitors.

People still use keywords to find the results they’re looking for. So keyword research is still relevant and uses widely useful if done right.

Just to give you an example, see how many results are coming up when you type the phrase “keyword research” on Google.


That’s a whopping number, right?

Did you know the top search results for any competitive query like “keyword research” always includes results to news sites, in-depth articles or the authority sites?

That’s the reason you need to focus on finding less competitive keywords. When performing keyword research, relevancy is the key. If you concentrate on finding the right keywords, you’ll get the right kind of visitors who are interested in your stuff.

Say No to Keyword Stuffing

Whether you agree it or not, keyword usage is the key to increase your search engine traffic. But most bloggers, who want to optimize the blog posts or pages by stuffing the same keywords again and again, forget about top rankings on Google search at least.

Keyword stuffing is considered as spam activity by Google, and it will penalize all the sites that use keyword stuffing. Instead of keyword stuffing, make use of LSI (Latent Semantic Indexing) keywords to rank higher in Google search results.

Also, make sure to use long tail keywords on your blog posts to increase blog traffic for several keywords at a time.

Why Find Profitable Keywords (Long Tail Keywords)?

Did you know the key to SEO success? It is finding and using the long tail keywords on your pages.

Long tail keywords are often easy to rank and send more visitors to your web sites because they include more than two keywords. Here’s a simple example that explains you the main difference between the short tail keywords and long tail keywords.

Short-tail keyword: “Fitness.”

Long tail keyword: “Fitness tips for beginners.”

See, ranking higher in the Google search results for short tail keywords like “Fitness” is almost impossible without building thousands of quality backlinks. But if you’ve in-depth articles that focus on long tail keywords, you can easily outrank your competitors. That’s why you should consider using the long tail keyword in your SEO strategy.

Exact Tools to Find the Best Keywords

Below are the right tools to find profitable keywords for your blog/site.

Google AdWords Keyword Planner

This is developed by Google and gives plenty of keyword suggestions based on the queries you enter on Keyword Planner. This is one of the best free keyword research tools that is used widely by the bloggers across the world. Make sure to find the keywords with less competition and you will be fine to get more traffic to your sites.

Keyword Tool

One of the best alternatives to Keyword Planner is Keyword Tool. This is also a free tool, but it can be very helpful for finding SEO and PPC keywords. You can get 700+ relevant long tail keywords from Google Suggest in seconds by using this tool. This tool is the best performing keyword research tools when it comes finding out what your audience wants.


Do you want to find the most profitable keywords in minutes? Along with the high performing keywords, this tool also gives you a record of how many people have searched for those keywords in the past 24 hours. This can be a very handy tool for finding the best keywords for any niche.

Long Tail Pro

If you want to find the long tail keywords for your niche, there’s no better alternative to Long Tail Pro. It’s one of the most useful keyword research tools out there to come up with highly profitable long tail keywords that boost your overall search engine traffic. I strongly recommend this tool for beginners who want to climb search engine rankings for various keywords.

Here are few essential features of Long Tail Pro

  • Generate up to 800 results per seed keyword
  • Pre-filter keywords
  • Automatically find Domains
  • Google or Bing Title Competition
  • Competitor Analysis on top 10 Google Results
  • Check Rankings of sites in Google, Yahoo, and Bing
  • Calculate Keyword Competitiveness

So what are you waiting for? Try the above keyword research tools to find the best keywords for your websites.

Final Thoughts About Keyword Research

Keyword research is still relevant and widely useful if you are targeting the right keywords instead of focusing on competition. It’s always better to rank for long tail keywords if you have a relatively new website.

Getting more search engine traffic to your websites is relatively hard if you don’t have enough backlinks from trusted sources in your niche. So, use link building strategies such as blogger outreach, guest blogging, infographics to boost your search traffic and rankings.

Use keyword research tools to find profitable keywords when doing keyword research for your websites. Let me know if you have any questions related to researching keywords and if you like this post, please share it with others.

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