Search engine algorithms take into consideration a lot of factors when they’re ranking websites on their search results pages. If there is one factor that’s more important than most others, it’s backlinks.
Backlinks are other websites that link to yours. You’ll find them often in the references section of articles in newspapers and other credible websites.
A lot of black-hat SEO practices that were commonly employed in the past revolved mainly around using spam and throw-away websites to spam links on them.
It didn’t take long for search engine algorithms to develop to a point where they could easily identify the websites that used these unethical techniques.
The punishment algorithms dish to websites that use such services is quite severe, and it makes it almost impossible for them to return to the first page again.
Most successful websites and SEO agencies use a myriad of strategies to ensure that they build the highest quality backlinks in the shortest time.
After you start a WordPress blog, you may follow the below tips and strategies to improve search engine ranking through backlinks.
What Makes Quality Backlinks Important To Algorithms?
There is a good reason why search engines hold the quality of backlinks in such high regard. Each website that links to yours is viewed as a guarantor to the quality of the content on your website.
It makes sense if a few websites cite you as their source of information to consider you as a credible source of information.
The website that provides a backlink to your website considers the content you offer important enough to entice some of its users to visit it. In simple terms, the more links that lead to your website, the more trustworthy it is in the algorithms.
It’s up to the algorithm to test the links to see if they are spam or black-hat-sourced. Google usually doesn’t share the exact metrics they take into account when they measure the credibility of a website to avoid malicious attempts to circumvent it.
You can still use tools that can give you an idea of how credible your site is based on its age, popularity, trustworthy indicators, and other metrics.
Using Both Anchor Text Types
Your backlink profile on Google contains a list of all the backlinks to your website that were found by the algorithm. Blog posts have a mix of keywords and regular words in their URL, while website homepages usually have the brand name or the keyword.
Google calculates what’s known as anchor text ratios which enable it to identify websites that use unnatural or suspicious backlinks.
Those who fill their backlink profiles with key phrases only are far from the mark. It needs to be done in a strategic way that ensures that the mix of backlinks looks natural and not randomly generated.
A commonly used method to build high-quality backlinks is guest posting. It involves contributing content to another website in return for posting a direct link to your website.
The placement of the links doesn’t matter much; it can be in the bio sections or as a reference. The reason this strategy is popular is that it offers both parties a good cause to work together.
The guest website will get to post high-quality content obtained for free, increasing their traffic, while the author gets to enjoy some of the traffic thanks to the backlink.
It’s important to understand that low-quality guest posting isn’t exactly encouraged by Google. But it’s still a viable strategy if the content posted is high-quality, helpful, and relevant.
The most appropriate sites you can use for guest postings are publications within your niche, editorials, and reputable magazines. You can also look for websites that accept posts from businesses similar to yours and directly ask them if they’re willing to accept contributions from you as well.
Produce Great Content
Great and competitive content is at the heart of every successful and popular website on the internet. Simply put, no amount of tactics will help you get a high number of backlinks if the content you post is mediocre or subpar.
To be able to write good content in a competitive industry, you need to analyze the type of content that your competitors post.
Look for compelling titles that garner a lot of attention by searching for keywords relevant to your business. Start thinking of even better ways to present the same content. Try to find better and more informative ways to present the content your competitors are getting popular with.
Original Statistics And Studies
This is one of the most credible ways of creating a high number of backlinks. This isn’t the easiest one amongst most strategies, but it’s still not impossible if you invest enough time. It doesn’t have to be full-blown academic research to garner enough attention to get backlinks.
You can utilize surveys to get numbers and content that no one has access to except you. It’s up to you what the survey will be about, but make sure you look at interesting and original studies so that it catches the attention of other websites.
Fixing Broken Links
This is one of the easiest and quickest way to get a good number of backlinks. You can start looking for websites that cite similar content to yours but have broken links that don’t work.
You’ll then contact them to report that the links aren’t working and mention that you can provide them with links that can replace it.
You’ll be mentioning your website as the replacement, but you’ll have to make sure that it’s highly relevant to the content or else the webmaster will refuse. To find those broken links that need replacement, use search queries in Google to narrow your search.
[Keyword of choice] + Links
[Keyword of choice] + Resources
Keywords in URL: Links
Building high-quality backlinks aren’t as easy as increasing the website’s speed or enhancing its design, but it’s still easy if you put in enough work. Quality backlinks come from popular and authority websites, which are trusted as credible sources of information online.
Using only one way to build quality backlinks will work, but it’s going to be much quicker if you use a mix of the abovementioned strategies. Do you agree with my viewpoint? Share your thoughts in the comment section!