How Does SEO & Social Media Correlate?

What is the relation between SEO & Social media marketing? 

Let’s discuss this through this blog post!

Search Engine Optimization (SEO) is the art and science of increasing the search engine rankings that involve the assessment of all of the off-page and on-page elements that are considered valuable.

Likewise, Social Media Marketing (SMM) is the process of getting readers to a website/blog from the social network. If we apply a set of principles to social media marketing, then it is more likely to get reliable results and profits.  

The growing online marketing ecosystem has related SEO & Social Media where these two work in synchronization to acquire more and more customers while increasing the web traffic with the help of valuable content.

It is partly due to changes in Google Algorithms, which make use of social signals as an indicator for search rankings.


The elements of SEO include content as well as design considerations in the form of site structure, graphics, entry and exit pages, and written text. SEO also evaluates the key elements of a website with an intention of getting high search engine rankings.

Social Media Marketing and Web Traffic

As I said earlier, SMM relates to the process of gaining traffic through social media channels such as Facebook, Twitter, Linked In, Pinterest, etc.

The goal of social media marketing is to generate content to be shared by users with their social network, and this helps the company to reach more customers and enhance brand exposure. SEO & Social Media are both content-driven and are related to each other.

Google makes use of Twitter to explore fresh content. It collects pages during its crawl process to create an index. It helps to know where to find the things that are being searched for. This process may be tiresome and time-consuming as the amount of content produced every hour may be high.

With the use of social media tools such as Twitter, the content that has provided enough footing on Twitter helps to cut the time that is taken to find the content. It considers factors such as the number of re-tweets, the number of people tweeting the content, and the time of sharing such content while the content is indexed.

Such content indexation is essential for SEO as the faster the content is indexed during the search, the faster as the traffic is driven to the site.

Impact of Likes and Sharing on Ranking

Facebook and Twitter are the two principal social media platforms apart from Google Plus, which are most extensively used in recent times. Likes and Hashtags sharing may be utilized for making web pages rank on the first page of Google.

The larger pages and pages where the reader engagement is higher help in making the pages get a higher ranking. Google Plus sharing helps the most in making Web pages rank higher while Facebook and Twitter bring more considerable traffic to improvise the ranking of the web page.

The contents that are presented play a vital role in getting traffic. Positive and negative marketing materials drive visitors to get involved in interactions. Social media helps to get traffic and increase popularity through active sharing.

In the case of micro-blogging, the content needs to be active to get good traffic while social media platforms like Facebook, Twitter, and LinkedIn helps to engage the visitors. Once the page is liked, and the members are added to the list, the contact details become accessible.

Correlation of SEO & Social Media

The searchmetrics analysis shows a high correlation of the social media platform to SEO. The relationship has been discussed but how this entire process works?

The logical explanation and understanding of the relation reduce the complexity of the matter. When people share the content on social media, leave comments, and like posts on Facebook, it forms a channel. This channel is linked to several other channels such as friends, groups, etc.

The post and page sharing thus generate more viewers as well as traffic. It helps to improve the ranking. Facebook traffic analysis helps to observe the behavior of the visitors. The quality of content and backlinking of words helps in the process of SEO.


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The keywords and tags that are utilized in social media help to drive traffic in the main web page as well. The linking seems to be complex, but it helps in the cost-effective management of positioning along with top ranking. The advancement of software now facilitates the linking of Facebook, Twitter, YouTube, LinkedIn accounts to the web page.

Directing the traffic and focusing on the movement of visitors ranking can be improved. Social media helps to control and make the flow of web traffic. Creative pages of Facebook and videos of YouTube utilize hyperlinking to drive traffic.

The direction of the traffic ensures that visual exposure to the web presentation is done. It does not guarantee that the traffic load will be productive always.

Google Plus and Ranking

Google is a broad platform, and people search for different words or series of words. The result that they get is nothing but a variety of content. The content needs to be attractive, relevant, and exciting to divert passing traffic and active conversion of leads.

Social media helps to gain authority, popularity and make a positive influence on the visitors. Google Plus is observed to be most effective in creating page ranking higher as Google Plus is a part of Google services. The individuals being logged into their accounts while operational on the web make the ranking better.

The positioning is linked to the duration of operation and activities of the Web pages. The existence and activities of Google Plus is most useful for Google ranking improvement.

The conversion rate is higher in this case, and it helps to drive a higher amount of organic site visits. The biennial ranking analysis highlights that Google Plus is most useful in ranking improvisation after the main page links. The correlation is identified without algorithmic analysis.


The use of both SEO & Social Media helps in customer engagement. Success in both strategies necessitates the identification of interests of the audiences through the content that is published and shared on social networks, blogs and emails.

SMM helps to drive the traffic to the company’s website by providing the freeway to the surfer while SEO helps in attracting such traffic to the website and get the site optimized. By driving traffic from sources other than the search engines, it gives a better search ranking.

Social media has gained the prime focus of every business in the present market context due to multiple faceted utilities. In the web domain, social media helps the web page to acquire high positioning that is essential for successful conversion.

29 thoughts on “How Does SEO & Social Media Correlate?”

  1. Hi Sawaram,
    Good write up. I agree with your point, getting more likes and shares for a post in social media will get more traffic through search engine. The bond between Search Engine and Social Media is very important to concentrate on getting quality traffic. Here you mentioned social media sites like facebook, twitter and google+, but apart from these sites, stumbleupon is an important social media to reach the google search engine.

    For Example, if we share our post to stumbleupon, it directly goes to Google News. From which it reaches the search engine of Google.

    Thanks for sharing this interesting topic.

    1. Yes, Nirmal. Social media play an important role in both way directly and indirectly to increase clicks, share and overall traffic.

      Thanks for sharing your story! Looking forward to hear more…

  2. Hi Sawaram,

    Seems like SEO and social are linking more these days; notably on G Plus. G Plus gives your posts Google Juice because both networks are in cahoots. Or if you’ll just grow your G Plus Networking and connect with folks and share a bunch of content you will show up in your Circle’s search results for set keywords. That is not a bad deal at all, not at all. Thanks buddy, fabulous post.


  3. Hey Sawaram,

    Well, Social Media importance has gone up in recent past, but still I can’t relate it to SEO.
    Apart from Google Plus, no other social media sites has any impact on social rankings directly or indirectly.

    Although, it does impact Branding of a blog, social media can increase readership if used in the right way.

    So, I Would both agree and disagree with some points mentioned in this post. Although it is good one.


  4. Hi Sawaram,

    Thanks for sharing this. Seo & Social media has lots of correlation. But i don’t think so, Facebook shares has impact on search engine ranking.

    They ranked so high because these content are really good. When you get ranked, then you will get lots of readers, likes & shares.


  5. Hi Sawaram,
    It’s no wonder that social media marketing is as much important as SEO as search engine giants take it as a serious ranking factor. Thanks for the informative post.

  6. Hi Sawaram,

    I personally don’t believe that there is any correlation between SEO & Social Media.
    I have personally tested this and found no ranking improvements because of number of tweets, likes and shares. However many SEO gurus do debate on this.

  7. Its great to see such relation between seo and social media. I also promote and support social media branding but I still believe that facebook has no to very less impact on ranking while google plus still have somewhat impact on SEO. Facebook is best used for advertising and traffic.

  8. Hello everyone!

    First of all, I should assume that search engine like Google is taking signals comes from Google Plus to determine the user vote for a content. But, it’s not happening for the third party social network sites such as Facebook and Twitter. If so, then it will be hurt the Google ranking system in near future. For example- let Facebook allows Google to crawl their entire users updates to improve Google’s ranking system. But, if Facebook suddenly stops Google to crawl (Facebook definitely can do this anytime), then all the Google ranking system will be affected and they have to rearrange their ranking system again. That is why Google never reads third party social signals as a ranking factor.

    It’s true that Google using Twitter data to provide hot updates to their users, but, it’s not related to the ranking system. If so, then the Twitter content which appears in the Google search will also appear in the Google search independently for those search queries.

    1. Nirmala Santhakumar

      Hey thanks for sharing your viewpoints on the relation between SEO and SMM.

      I just visited your blog, it looks great. Keep up your good work and stay tuned!

        1. Nirmala Santhakumar

          Thanks for being regular here! Hey, I have something to discuss, please share your contact email. I’ll reach you by tomorrow.

  9. Hi, What you are said was right, Both SEO and Social media are very important to get more traffic to every one’s blog. For getting more visitors, we must concentrate on SEO and another side we have shared our post at Social to promote our blog. Which the one get a stop then we lose the visitors, now social media is rolling smart on the Internet world, is the right place to promote all business and ideas whatever it is. I’m using Facebook, Twitter, Pinterest, StumbleUpon, Delicious, slashdot.

    The topic you shared was really great, and your way of writing and the way you build your site was Wow……. I enjoyed your article till to end. It’s really useful to all bloggers and keep posting like this.

  10. Hello Sawaram Suthar,
    We all know that SEO is very much depends on social media and a SMO blog can get huge amount of traffic on blog.!!!
    But i want to ask a question that how can we manage no. of social sites for promoting our blog along with regular updates on blog ? Because whenever i work on social sites then I miss updating of my blog and vice versa also. !!!!
    What is solution for this problem ?

  11. Its awesome that I stepped on the right place, informative post on a nice blog.
    As a newer in blogging its really helpful for me to comprehend and work with it.
    Thanks for sharing 🙂 Happy New Year 2016

  12. SEO and Social Media both have equal importance if any one want decent amount of traffic on website or blog. I focus on both and it works for me.


  13. Hi

    Well, Brilliantly Described Points.

    Actually, In my career, faced Problems with this number of times.

    So, I would say, Very Good Information shared, keeping in mind, it will help many in upcoming days..

    Keep the good work up.

    Have a nice weekend.

  14. Hello,

    Sawaram Suthar

    I just visit an excellent blog, I truly appreciate this article.

    Social media marketing and SEO is the best strategy in the internet advertising. both are very important for the success of a blog.

    It’s really amazing Major thanks for the blog article. 🙂

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